Midland, Texas Audience in United States

Midland, Texas logo

Midland, Texas has an estimated audience of 1,215,302 people in United States. 51.7% are female, 48.3% are male, average age 35.9. Top regions: Texas, California, Michigan. Top brand affinities: Nebraska, Diane Sawyer, Israeli cuisine, Cockpit, Laguna (province).

The average Midland, Texas fan in United States is 35.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Nebraska, Diane Sawyer, Israeli cuisine, with strongest over-indexing on Nebraska (2.02× the country average). Demographically, the Midland, Texas audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Midland, Texas fans

Demographic split for Midland, Texas audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.9
Estimated audience size1,215,302

Audience persona

The typical Midland, Texas fan in United States is balanced, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Midland, Texas in United States
RegionReachAffinity
Texas420,2794.02×
California95,5910.72×
Michigan85,9672.71×
Florida53,1010.65×
Illinois45,9901.14×
North Carolina43,8331.2×
South Carolina35,2951.93×
Arizona31,3921.27×
New York31,2160.46×
Ohio27,0760.72×
Georgia26,7280.71×
Colorado24,2991.27×
Washington23,7550.97×
Pennsylvania22,0820.54×
Missouri22,0781.13×
Tennessee20,7710.85×
Virginia20,3340.69×
New Mexico19,3123.17×
Indiana17,3880.78×
Oklahoma16,6961.24×
New Jersey13,4050.43×
Kansas12,9281.35×
Iowa12,7621.27×
Louisiana12,7020.81×
Minnesota12,6210.72×
Nebraska11,8101.94×
Alabama11,4320.67×
Oregon11,1760.8×
Wisconsin10,9600.6×
Arkansas10,7861.08×
Kentucky10,6270.7×
Maryland9,6940.46×
Nevada9,4460.8×
Massachusetts9,3580.39×
Utah8,3400.77×
Idaho7,5181.23×
Washington, District of Columbia6,3831.75×
Mississippi6,3160.63×
Connecticut5,2670.43×
Montana4,4141.31×
West Virginia3,3740.6×
South Dakota3,1241.11×
Hawaii2,4100.46×
Wyoming2,2891.27×
North Dakota2,2840.91×
New Hampshire1,9300.4×
Maine1,8290.42×
Rhode Island1,5750.41×
Delaware1,1320.34×
Alaska1,0850.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midland, Texas audience
BrandAffinityCategory
Nebraska2.02×Travel & Leisure
Diane Sawyer2.14×Movies & TV
Israeli cuisine2.1×Food & Beverages
Cockpit1.52×Travel & Leisure
Laguna (province)1.64×
Cultural studies1.59×Business & Career
Omaha Storm Chasers2.45×Sports
JBS USA1.84×Food & Beverages
George Mikan1.82×Sports
Caesarea1.99×Travel & Leisure
Ub Iwerks2.13×Literature
I-Witness3.29×Movies & TV
James Stewart, Jr.1.87×Sports
Star Trek: Insurrection1.69×Movies & TV
Ext JS1.57×Technology & Electronics
WKMG-TV1.57×Movies & TV
Droop-E1.79×Music & Radio
The Boomtown Rats1.63×Music & Radio
Naval Air Engineering Station Lakehurst2.42×
Brive-la-Gaillarde1.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midland, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.15
DIY MentalityTHRILL1.1
Price SensitivityPREMIUM1.1
Family OrientationCONSERVATISM1.05
Risk AppetiteTHRILL1.04
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Midland, Texas
CountryShare
United States49.1%
United Kingdom14.1%
Hong Kong11.3%

See Midland, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Midland, Texas have in United States?

Midland, Texas has an estimated audience of 1,215,302 people in United States, concentrated in Texas and California.

What is the gender split and age of Midland, Texas fans?

51.7% of Midland, Texas fans are female, 48.3% are male, with an average age of 35.9 years.

Which brands do Midland, Texas fans like most?

Midland, Texas fans show strongest brand affinity for Nebraska (2.02×), Diane Sawyer (2.14×), and Israeli cuisine (2.1×) over the country average.

Where do Midland, Texas fans live in United States?

Midland, Texas fans in United States are most concentrated in Texas (reach 420,279), California (reach 95,591), and Michigan (reach 85,967). These three regions account for the largest share of the active audience.

What other brands do Midland, Texas fans also like?

Beyond Midland, Texas itself, the audience over-indexes on Diane Sawyer (2.14×), Israeli cuisine (2.1×), Cockpit (1.52×), and Laguna (province) (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midland, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.