Mrs. Claus Audience in United States

Mrs. Claus logo

Mrs. Claus has an estimated audience of 1,112,498 people in United States. 83.6% are female, 16.4% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Grace Slick, headspace, Wok.

The average Mrs. Claus fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Grace Slick, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mrs. Claus audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Mrs. Claus fans

Demographic split for Mrs. Claus audience in United States
MetricValue
Female83.6%
Male16.4%
Average age44.3
Estimated audience size1,112,498

Audience persona

The typical Mrs. Claus fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mrs. Claus in United States
RegionReachAffinity
California113,8920.93×
Texas106,5631.11×
Florida77,3251.03×
New York62,3471×
Ohio41,1671.2×
Pennsylvania40,4071.08×
Illinois40,1771.08×
Georgia35,2921.03×
North Carolina33,4361×
Michigan33,4081.15×
New Jersey28,9051.02×
Virginia26,2310.97×
Indiana24,3871.2×
Tennessee23,9791.07×
Arizona21,9610.97×
Washington20,9630.94×
Missouri20,5951.15×
Massachusetts20,1430.92×
South Carolina17,7121.06×
Kentucky17,2001.23×
Louisiana17,1571.2×
Maryland17,0120.89×
Alabama16,8761.09×
Wisconsin15,1860.91×
Colorado14,3660.82×
Oklahoma14,2821.16×
Minnesota13,9850.88×
Connecticut11,4271.02×
Oregon11,3690.89×
Arkansas11,2611.23×
Nevada10,6370.99×
Mississippi10,2941.12×
Utah9,9241×
Iowa9,5221.04×
Kansas9,1781.05×
West Virginia6,7251.3×
Nebraska5,6041×
Idaho5,5040.99×
New Mexico4,8430.87×
New Hampshire4,4141.01×
Maine4,0101.01×
Hawaii3,8230.8×
Rhode Island3,6261.02×
Delaware2,6160.85×
Montana2,4790.8×
South Dakota2,3380.91×
Washington, District of Columbia2,2470.67×
Alaska1,9530.82×
North Dakota1,9420.85×
Vermont1,6890.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mrs. Claus audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop20.71×Internet & Social Media
Grace Slick16.22×Music & Radio
headspace16.72×Health
Wok11.24×Food & Beverages
No Escape (1994 film)19.24×Movies & TV
Governor of Michigan11.69×Politics & Society
Kikar HaShabbat20.14×News
TV Fanatic12.92×Movies & TV
Cherish (group)12.11×Music & Radio
Ira Glass18.28×Music & Radio
Fairy godmother7.49×Literature
Hardik Pandya14.95×Sports
Whataburger1.72×Food & Beverages
Hipster7.86×Politics & Society
Mathcore6.38×Music & Radio
Jingoism1.7×Politics & Society
Étretat21.94×Travel & Leisure
Hickok4512.41×Internet & Social Media
Kildare28.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mrs. Claus audience
TraitClusterScore
PatriotismCONSERVATISM1.58
DIY MentalityTHRILL1.44
CreativityOPEN1.4
Community OrientationOPEN1.39
SpiritualityBALANCE1.36
IndividualismJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Mrs. Claus
CountryShare
United States70.2%
United Kingdom7.7%
Canada6.2%

See Mrs. Claus audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Mrs. Claus have in United States?

Mrs. Claus has an estimated audience of 1,112,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Mrs. Claus fans?

83.6% of Mrs. Claus fans are female, 16.4% are male, with an average age of 44.3 years.

Which brands do Mrs. Claus fans like most?

Mrs. Claus fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (20.71×), and Grace Slick (16.22×) over the country average.

Where do Mrs. Claus fans live in United States?

Mrs. Claus fans in United States are most concentrated in California (reach 113,892), Texas (reach 106,563), and Florida (reach 77,325). These three regions account for the largest share of the active audience.

What other brands do Mrs. Claus fans also like?

Beyond Mrs. Claus itself, the audience over-indexes on Goop (20.71×), Grace Slick (16.22×), headspace (16.72×), and Wok (11.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mrs. Claus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.