A data profile of the people who buy, follow and care about Hickok45 in United States — modelled from more than twelve digital signal sources. Hickok45 has an estimated audience of 249,516 people in United States.
The average Hickok45 fan in United States is 40.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Self-defense, Renewable energy, Ottawa Senators, with strongest over-indexing on Self-defense (6.36× the country average).
Demographically, the Hickok45 audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hickok45 fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Self-defense.
The key figures that characterise the Hickok45 profile in United States.
12.3% are female, 87.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 12.3% |
| Male | 87.7% |
| Average age | 40.0 |
| Estimated audience size | 249,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
Where the Hickok45 audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~8K | 2.43× | |
| 02 | Iowa | ~4K | 1.76× | |
| 03 | New Hampshire | ~2K | 1.72× | |
| 04 | Tennessee | ~9K | 1.67× | |
| 05 | Indiana | ~7K | 1.54× | |
| 06 | Kansas | ~3K | 1.46× | |
| 07 | Oklahoma | ~4K | 1.42× | |
| 08 | Vermont | <1K | 1.40× | |
| 09 | Wisconsin | ~5K | 1.38× | |
| 10 | Missouri | ~5K | 1.31× | |
| 11 | Alabama | ~4K | 1.26× | |
| 12 | Virginia | ~8K | 1.24× | |
| 13 | West Virginia | ~1K | 1.23× | |
| 14 | Alaska | <1K | 1.20× | |
| 15 | Mississippi | ~2K | 1.19× | |
| 16 | Ohio | ~9K | 1.17× | |
| 17 | Montana | <1K | 1.14× | |
| 18 | Idaho | ~1K | 1.08× | |
| 19 | Michigan | ~7K | 1.07× | |
| 20 | Pennsylvania | ~9K | 1.06× | |
| 21 | North Carolina | ~8K | 1.06× | |
| 22 | South Dakota | <1K | 1.03× | |
| 23 | Illinois | ~8K | 0.99× | |
| 24 | Maine | <1K | 0.98× | |
| 25 | Minnesota | ~3K | 0.96× | |
| 26 | Oregon | ~3K | 0.96× | |
| 27 | South Carolina | ~4K | 0.94× | |
| 28 | Connecticut | ~2K | 0.91× | |
| 29 | North Dakota | <1K | 0.86× | |
| 30 | Washington | ~4K | 0.84× | |
| 31 | Arkansas | ~2K | 0.84× | |
| 32 | Nebraska | ~1K | 0.83× | |
| 33 | Louisiana | ~3K | 0.82× | |
| 34 | Georgia | ~6K | 0.80× | |
| 35 | Rhode Island | <1K | 0.79× | |
| 36 | Delaware | <1K | 0.78× | |
| 37 | Massachusetts | ~4K | 0.77× | |
| 38 | Arizona | ~4K | 0.74× | |
| 39 | New Mexico | <1K | 0.74× | |
| 40 | Colorado | ~3K | 0.73× | |
| 41 | Hawaii | <1K | 0.71× | |
| 42 | Washington, District of Columbia | <1K | 0.69× | |
| 43 | Utah | ~2K | 0.66× | |
| 44 | Texas | ~10K | 0.64× | |
| 45 | New Jersey | ~4K | 0.63× | |
| 46 | Florida | ~10K | 0.61× | |
| 47 | Maryland | ~3K | 0.60× | |
| 48 | Nevada | ~1K | 0.60× | |
| 49 | California | ~20K | 0.56× | |
| 50 | New York | ~8K | 0.54× |
The strongest cross-interests of the Hickok45 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottawa Senators | Sports | 20.00× | ||
| 02 | Calgary Flames | Sports | 20.00× | ||
| 03 | Florida Panthers | Sports | 11.64× | ||
| 04 | Weber Grills | Home & Garden | 10.91× | ||
| 05 | International education | Business & Career | 9.69× | ||
| 06 | National Rifle Association | Politics & Society | 7.53× | ||
| 07 | Self-defense | Sports | 6.36× | ||
| 08 | Renewable energy | Business & Career | 5.17× | ||
| 09 | Weather forecasting | Home & Garden | 4.56× | ||
| 10 | Solar energy | Home & Garden | 4.18× | ||
| 11 | Atlanta Braves | Sports | 3.79× | ||
| 12 | FedEx | Business & Career | 3.76× | ||
| 13 | Sustainable energy | Home & Garden | 3.59× | ||
| 14 | NASCAR | Sports | 3.22× | ||
| 15 | Discount Tire | Shopping | 3.17× | ||
| 16 | Fox News Channel | Movies & TV | 2.74× | ||
| 17 | Mortgage loans | Business & Career | 2.45× | ||
| 18 | Subway | Food & Beverages | 2.18× | ||
| 19 | Camping | Travel & Leisure | 1.84× | ||
| 20 | Donald Trump | Politics & Society | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 9.21× | |
| Individualism | JOY | 2.74× | |
| Convenience Orientation | PREMIUM | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.63× |
Hickok45 has an estimated audience of 249,516 people in United States, concentrated in California and Texas.
12.3% of Hickok45 fans are female, 87.7% are male, with an average age of 40.0 years.
Hickok45 fans show strongest brand affinity for Self-defense (6.36×), Renewable energy (5.17×), and Ottawa Senators (20×) over the country average.
Hickok45 fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Hickok45 itself, the audience over-indexes on Renewable energy (5.17×), Ottawa Senators (20×), Calgary Flames (20×), and Solar energy (4.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hickok45. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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