Myrtle Beach metropolitan area Audience in United States

Myrtle Beach metropolitan area logo

Myrtle Beach metropolitan area has an estimated audience of 533,915 people in United States. 68.0% are female, 32.0% are male, average age 44.0. Top regions: South Carolina, North Carolina, Louisiana. Top brand affinities: Sinaloa, Google Analytics, Kerala, Jonathan Davis, Google Wallet.

The average Myrtle Beach metropolitan area fan in United States is 44.0 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Louisiana. Top brand affinities include Sinaloa, Google Analytics, Kerala, with strongest over-indexing on Sinaloa (3.08× the country average). Demographically, the Myrtle Beach metropolitan area audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Myrtle Beach metropolitan area fans

Demographic split for Myrtle Beach metropolitan area audience in United States
MetricValue
Female68.0%
Male32.0%
Average age44.0
Estimated audience size533,915

Audience persona

The typical Myrtle Beach metropolitan area fan in United States is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Myrtle Beach metropolitan area in United States
RegionReachAffinity
South Carolina42,6785.31×
North Carolina12,0000.75×
Louisiana6,6860.97×
Kentucky6,4300.96×
Alabama6,2240.83×
West Virginia6,2082.5×
Tennessee5,9290.55×
Indiana5,7360.59×
Kansas5,7341.36×
Missouri5,5550.65×
Florida5,5120.15×
Texas5,4800.12×
Iowa5,4441.24×
New York5,4420.18×
Ohio5,3120.32×
Georgia5,2900.32×
Michigan5,2880.38×
Wisconsin5,2590.65×
New Hampshire5,1152.43×
California5,0680.09×
Arizona5,0650.46×
Pennsylvania5,0430.28×
Nebraska5,0091.87×
Connecticut5,0010.93×
Nevada4,9660.96×
Maine4,9362.58×
Utah4,8741.02×
Virginia4,8420.37×
Maryland4,8180.52×
New Jersey4,8060.35×
Illinois4,7300.27×
Minnesota4,6990.61×
Massachusetts4,6510.44×
Washington4,5400.42×
Colorado4,5270.54×
Delaware4,4233×
Washington, District of Columbia3,1941.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Myrtle Beach metropolitan area audience
BrandAffinityCategory
Sinaloa3.08×Travel & Leisure
Google Analytics1.62×Internet & Social Media
Kerala1.89×Travel & Leisure
Jonathan Davis2.55×Music & Radio
Google Wallet1.81×Technology & Electronics
Cacique1.86×Food & Beverages
Jabberwocky (band)1.56×Music & Radio
Ural Mountains2.1×Travel & Leisure
ABC TV1.66×Movies & TV
Gary Clark, Jr.1.87×Music & Radio
Food quality1.84×Food & Beverages
William F. Buckley, Jr.2.83×
The Tree of Life (film)1.53×Movies & TV
Pat's King of Steaks2.07×
Junior Chamber International3.27×Politics & Society
Cagayan2.94×Travel & Leisure
Gauri Khan2.16×Movies & TV
John James Audubon2.27×Literature
Davos1.92×Travel & Leisure
Bulacan1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Myrtle Beach metropolitan area audience
TraitClusterScore
Career OrientationPOWER1.93
DIY MentalityTHRILL1.75
Community OrientationOPEN1.67
IndividualismJOY1.51
TraditionCONSERVATISM1.43
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Myrtle Beach metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%

See Myrtle Beach metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Myrtle Beach metropolitan area have in United States?

Myrtle Beach metropolitan area has an estimated audience of 533,915 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Myrtle Beach metropolitan area fans?

68.0% of Myrtle Beach metropolitan area fans are female, 32.0% are male, with an average age of 44.0 years.

Which brands do Myrtle Beach metropolitan area fans like most?

Myrtle Beach metropolitan area fans show strongest brand affinity for Sinaloa (3.08×), Google Analytics (1.62×), and Kerala (1.89×) over the country average.

Where do Myrtle Beach metropolitan area fans live in United States?

Myrtle Beach metropolitan area fans in United States are most concentrated in South Carolina (reach 42,678), North Carolina (reach 12,000), and Louisiana (reach 6,686). These three regions account for the largest share of the active audience.

What other brands do Myrtle Beach metropolitan area fans also like?

Beyond Myrtle Beach metropolitan area itself, the audience over-indexes on Google Analytics (1.62×), Kerala (1.89×), Jonathan Davis (2.55×), and Google Wallet (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Myrtle Beach metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.