Narragansett Bay Audience in United States

Narragansett Bay logo

Narragansett Bay has an estimated audience of 341,856 people in United States. 61.0% are female, 39.0% are male, average age 38.6. Top regions: Rhode Island, New York, Massachusetts. Top brand affinities: Alaska, Academy Award for Best Original Score, CAC 40, Google Analytics, Consequence (rapper).

The average Narragansett Bay fan in United States is 38.6 years old, more female, and lives primarily in Rhode Island. The audience is concentrated in Rhode Island, New York, Massachusetts. Top brand affinities include Alaska, Academy Award for Best Original Score, CAC 40, with strongest over-indexing on Alaska (10.27× the country average). Demographically, the Narragansett Bay audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Narragansett Bay fans

Demographic split for Narragansett Bay audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.6
Estimated audience size341,856

Audience persona

The typical Narragansett Bay fan in United States is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Narragansett Bay in United States
RegionReachAffinity
Rhode Island33,37030.67×
New York16,7360.88×
Massachusetts16,5072.45×
California8,1680.22×
Florida6,4200.28×
Connecticut6,2391.82×
New Jersey5,2790.61×
Texas4,7490.16×
Virginia4,4900.54×
Pennsylvania4,0640.35×
Ohio2,8440.27×
North Carolina2,4140.23×
Illinois2,4020.21×
Maryland2,2340.38×
Georgia1,9560.19×
Michigan1,8970.21×
Washington1,7040.25×
Colorado1,3990.26×
South Carolina1,3650.27×
Tennessee1,3090.19×
New Hampshire1,2990.96×
Arizona1,1740.17×
Indiana1,1400.18×
Maine1,0900.89×
Missouri1,0120.18×
Wisconsin9870.19×
Minnesota9600.2×
Kentucky8520.2×
Oregon7580.19×
Washington, District of Columbia7400.72×
Delaware6350.67×
Alabama6180.13×
Louisiana5900.13×
Utah5650.18×
Vermont5360.89×
Iowa5110.18×
Kansas5060.19×
Mississippi4980.18×
Arkansas4790.17×
Oklahoma4690.12×
Nevada4390.13×
West Virginia4110.26×
Alaska4100.56×
Hawaii3930.27×
Nebraska3870.23×
Idaho3800.22×
Montana3580.38×
South Dakota3530.45×
North Dakota3440.49×
Wyoming3330.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Narragansett Bay audience
BrandAffinityCategory
Alaska10.27×Travel & Leisure
Academy Award for Best Original Score6.91×Movies & TV
CAC 402.02×Business & Career
Google Analytics1.8×Internet & Social Media
Consequence (rapper)2.19×Music & Radio
Google Wallet1.97×Technology & Electronics
Cacique2.09×Food & Beverages
Iyanla Vanzant2.46×Business & Career
Equinix2.21×Business & Career
Title Nine1.63×Fashion & Accessoires
ABC TV1.64×Movies & TV
Academy Award for Best Visual Effects1.8×Movies & TV
ixigo3.6×Travel & Leisure
Food quality1.72×Food & Beverages
Bulacan2.05×Travel & Leisure
Louis IX of France3.1×Politics & Society
Jc caylen5.1×Internet & Social Media
John Key2.59×Politics & Society
Bus Driver (video game)1.8×Games
Car of the Year3.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Narragansett Bay audience
TraitClusterScore
Career OrientationPOWER1.42
Community OrientationOPEN1.28
TravellingTHRILL1.27
Luxury OrientationPREMIUM1.27
DIY MentalityTHRILL1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Narragansett Bay
CountryShare
United States97.4%
United Kingdom2.2%
Germany0.3%

See Narragansett Bay audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Narragansett Bay have in United States?

Narragansett Bay has an estimated audience of 341,856 people in United States, concentrated in Rhode Island and New York.

What is the gender split and age of Narragansett Bay fans?

61.0% of Narragansett Bay fans are female, 39.0% are male, with an average age of 38.6 years.

Which brands do Narragansett Bay fans like most?

Narragansett Bay fans show strongest brand affinity for Alaska (10.27×), Academy Award for Best Original Score (6.91×), and CAC 40 (2.02×) over the country average.

Where do Narragansett Bay fans live in United States?

Narragansett Bay fans in United States are most concentrated in Rhode Island (reach 33,370), New York (reach 16,736), and Massachusetts (reach 16,507). These three regions account for the largest share of the active audience.

What other brands do Narragansett Bay fans also like?

Beyond Narragansett Bay itself, the audience over-indexes on Academy Award for Best Original Score (6.91×), CAC 40 (2.02×), Google Analytics (1.8×), and Consequence (rapper) (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Narragansett Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.