National Mall Audience in United States

National Mall logo

National Mall has an estimated audience of 1,555,146 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average National Mall fan in United States is 40.6 years old, balanced, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.66× the country average). Demographically, the National Mall audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of National Mall fans

Demographic split for National Mall audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size1,555,146

Audience persona

The typical National Mall fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for National Mall in United States
RegionReachAffinity
Washington, District of Columbia141,24230.22×
Virginia125,6133.32×
Maryland89,0843.33×
California41,1170.24×
New York34,1160.39×
Florida33,8880.32×
Texas31,4390.24×
Pennsylvania26,0470.5×
North Carolina22,5500.48×
New Jersey18,2130.46×
Georgia15,4030.32×
Ohio15,0770.31×
Massachusetts13,0750.43×
Illinois12,9720.25×
Michigan11,2510.28×
Tennessee10,9090.35×
Washington9,7950.31×
South Carolina7,6020.32×
Indiana7,3280.26×
Colorado6,8600.28×
Missouri6,5760.26×
Connecticut6,2750.4×
Wisconsin6,0820.26×
Kentucky5,9520.31×
Arizona5,9270.19×
Minnesota5,4240.24×
Alabama5,0350.23×
Utah4,8460.35×
Louisiana4,6000.23×
Oregon4,4040.25×
Oklahoma3,8370.22×
West Virginia3,7030.51×
Iowa3,3840.26×
Kansas3,3810.28×
Delaware2,8810.67×
Nevada2,8720.19×
Arkansas2,7940.22×
Mississippi2,1310.17×
New Hampshire2,0580.34×
Idaho1,6770.22×
Nebraska1,6710.21×
New Mexico1,6400.21×
Rhode Island1,6030.32×
Maine1,5680.28×
Hawaii1,4520.22×
Montana1,0740.25×
Vermont7660.28×
South Dakota7310.2×
North Dakota7000.22×
Alaska6800.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Mall audience
BrandAffinityCategory
Elsword25.66×Games
Israel2.91×Travel & Leisure
Kendra Scott1.52×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.33×Cars & Mobility
Stamp collecting1.81×Home & Garden
UK garage1.95×Music & Radio
Hocus Pocus1.69×Movies & TV
Home staging1.85×Home & Garden
Jeep Grand Cherokee (WJ)2.04×Cars & Mobility
Kento Yamazaki3.13×Movies & TV
Corona (band)1.57×Music & Radio
Primos Hunting5.35×Sports
Keeper (password manager)1.61×Technology & Electronics
Hayward, California2.7×Travel & Leisure
Consequence (rapper)1.58×Music & Radio
jordy nelson3.51×Sports
Isometric exercise1.88×Sports
Inland Empire (film)2.2×Movies & TV
Takers1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Mall audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.14
Community OrientationOPEN1.02
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for National Mall
CountryShare
United States91.0%
Canada1.3%
United Kingdom0.9%

See National Mall audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does National Mall have in United States?

National Mall has an estimated audience of 1,555,146 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Mall fans?

53.9% of National Mall fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do National Mall fans like most?

National Mall fans show strongest brand affinity for Elsword (25.66×), Israel (2.91×), and Kendra Scott (1.52×) over the country average.

Where do National Mall fans live in United States?

National Mall fans in United States are most concentrated in Washington, District of Columbia (reach 141,242), Virginia (reach 125,613), and Maryland (reach 89,084). These three regions account for the largest share of the active audience.

What other brands do National Mall fans also like?

Beyond National Mall itself, the audience over-indexes on Israel (2.91×), Kendra Scott (1.52×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.