Newnan, Georgia Audience in United States

Newnan, Georgia logo

Newnan, Georgia has an estimated audience of 475,088 people in United States. 58.6% are female, 41.4% are male, average age 41.9. Top regions: Georgia, Florida, Alabama. Top brand affinities: William F. Buckley, Jr., Lebanese cuisine, Overtone, Shepherd's Bush Empire, JC Whitney.

The average Newnan, Georgia fan in United States is 41.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Alabama. Top brand affinities include William F. Buckley, Jr., Lebanese cuisine, Overtone, with strongest over-indexing on William F. Buckley, Jr. (5.53× the country average). Demographically, the Newnan, Georgia audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Newnan, Georgia fans

Demographic split for Newnan, Georgia audience in United States
MetricValue
Female58.6%
Male41.4%
Average age41.9
Estimated audience size475,088

Audience persona

The typical Newnan, Georgia fan in United States is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for William F. Buckley, Jr..

Top regions in United States

Top regions ranked by reach for Newnan, Georgia in United States
RegionReachAffinity
Georgia356,31630.51×
Florida23,6730.74×
Alabama17,8482.69×
Texas12,5970.31×
California10,0090.19×
Tennessee9,3770.98×
North Carolina9,2590.65×
New York7,3120.28×
South Carolina6,8270.96×
Illinois6,2840.4×
Virginia5,7180.49×
Ohio5,0780.35×
Michigan4,6830.38×
Pennsylvania3,6860.23×
Louisiana3,5720.58×
Mississippi2,9070.74×
Indiana2,7410.32×
Kentucky2,7120.46×
New Jersey2,4660.2×
Missouri2,4210.32×
Washington2,0420.21×
Colorado2,0050.27×
Maryland1,9980.24×
Massachusetts1,9940.21×
Wisconsin1,8110.25×
Minnesota1,7180.25×
Arkansas1,6900.43×
Arizona1,4240.15×
Kansas1,2900.34×
Oklahoma1,2400.24×
Oregon1,1720.22×
Utah1,0620.25×
Connecticut9840.21×
Nevada9430.21×
Iowa8040.21×
Nebraska5990.25×
West Virginia5670.26×
South Dakota5620.51×
New Hampshire5390.29×
Washington, District of Columbia5390.38×
Alaska5230.51×
Maine4860.29×
Idaho4840.2×
Hawaii4620.23×
Montana4560.35×
New Mexico4550.19×
North Dakota4380.45×
Wyoming4240.6×
Rhode Island4170.28×
Vermont4100.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newnan, Georgia audience
BrandAffinityCategory
William F. Buckley, Jr.5.53×
Lebanese cuisine1.73×Food & Beverages
Overtone1.57×Beauty & Wellness
Shepherd's Bush Empire10.63×Music & Radio
JC Whitney2.32×Shopping
IRS e-file1.61×
JBS USA1.82×Food & Beverages
Toy train1.65×Kids & Family
Reason Foundation5.71×Politics & Society
Cagayan2.06×Travel & Leisure
Sin Embargo MX1.55×News
Digital literacy1.54×Internet & Social Media
Jebel Ali Free Zone2.21×Business & Career
J. B. Holmes2.22×Sports
Santa Coloma de Gramenet4.86×Travel & Leisure
Computer literacy1.52×Business & Career
Itatí, Corrientes1.52×
W. E. B. Griffin1.56×Literature
JBPM1.6×
6ixth Sense1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newnan, Georgia audience
TraitClusterScore
Career OrientationPOWER1.43
Family OrientationCONSERVATISM1.22
Need for SecurityCONSERVATISM1.22
Convenience OrientationPREMIUM1.22
Price SensitivityPREMIUM1.11
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Newnan, Georgia
CountryShare
United States98.8%
Germany1.1%
Italy0.1%

See Newnan, Georgia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Newnan, Georgia have in United States?

Newnan, Georgia has an estimated audience of 475,088 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Newnan, Georgia fans?

58.6% of Newnan, Georgia fans are female, 41.4% are male, with an average age of 41.9 years.

Which brands do Newnan, Georgia fans like most?

Newnan, Georgia fans show strongest brand affinity for William F. Buckley, Jr. (5.53×), Lebanese cuisine (1.73×), and Overtone (1.57×) over the country average.

Where do Newnan, Georgia fans live in United States?

Newnan, Georgia fans in United States are most concentrated in Georgia (reach 356,316), Florida (reach 23,673), and Alabama (reach 17,848). These three regions account for the largest share of the active audience.

What other brands do Newnan, Georgia fans also like?

Beyond Newnan, Georgia itself, the audience over-indexes on Lebanese cuisine (1.73×), Overtone (1.57×), Shepherd's Bush Empire (10.63×), and JC Whitney (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newnan, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.