Nikki Reed Audience in United States

Nikki Reed logo

Nikki Reed has an estimated audience of 1,819,304 people in United States. 83.2% are female, 16.8% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Saving, Mortgage insurance, Panama.

The average Nikki Reed fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Saving, with strongest over-indexing on Whataburger (1.51× the country average). Demographically, the Nikki Reed audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nikki Reed fans

Demographic split for Nikki Reed audience in United States
MetricValue
Female83.2%
Male16.8%
Average age31.9
Estimated audience size1,819,304

Audience persona

The typical Nikki Reed fan in United States is more female, around 31.9 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Nikki Reed in United States
RegionReachAffinity
California228,9651.14×
Texas191,2371.22×
Florida120,0380.97×
New York89,8060.88×
Illinois61,0001.01×
North Carolina57,7551.06×
Ohio57,5211.03×
Georgia57,2871.02×
Pennsylvania56,4900.92×
Michigan47,6731×
Arizona45,4941.22×
Tennessee42,6051.17×
New Jersey41,3790.89×
Virginia40,7860.92×
Washington39,2411.08×
Indiana36,0621.09×
Missouri31,7241.08×
Colorado30,8441.08×
Massachusetts29,1640.81×
Alabama28,1621.11×
Kentucky27,2421.19×
South Carolina26,9360.98×
Louisiana26,4011.13×
Maryland25,4760.81×
Wisconsin25,4030.93×
Oklahoma25,3551.26×
Minnesota23,4130.9×
Utah22,2191.36×
Oregon21,5221.03×
Nevada19,6121.11×
Arkansas16,9821.13×
Connecticut15,9340.87×
Mississippi15,3181.02×
Kansas14,1680.99×
Iowa13,6170.91×
Idaho11,0951.22×
New Mexico11,0451.21×
West Virginia8,8061.04×
Nebraska8,4800.93×
Hawaii7,3880.94×
New Hampshire6,1630.86×
Maine5,5130.85×
Montana4,9700.98×
Rhode Island4,6790.81×
Delaware3,9210.78×
Alaska3,8640.99×
South Dakota3,5590.85×
Washington, District of Columbia3,3880.62×
North Dakota3,3420.89×
Wyoming2,6720.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikki Reed audience
BrandAffinityCategory
Whataburger1.51×Food & Beverages
Pillow1.53×Home & Garden
Saving1.75×Business & Career
Mortgage insurance1.93×Business & Career
Panama1.54×Travel & Leisure
Arnold Palmer2.44×Sports
Temple Grandin2.01×Literature
Assassin's Creed II1.88×Games
English literature1.55×Literature
REO Speedwagon1.71×Music & Radio
Temple Grandin1.67×Literature
ABC TV2.28×Movies & TV
Leprechaun2.05×Literature
Assassin's Creed: Brotherhood2.32×Games
Ellen Burstyn1.79×Movies & TV
Buenavista (Madrid)1.7×Travel & Leisure
Lindsey Shaw1.89×Movies & TV
Gary Clark, Jr.2.23×Music & Radio
John Frusciante1.68×Music & Radio
Monroe Carell Jr. Children's Hospital at Vanderbilt2.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikki Reed audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.22
Community OrientationOPEN1.19
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Nikki Reed
CountryShare
United States36.6%
Germany6.6%
Brazil5.8%

See Nikki Reed audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nikki Reed have in United States?

Nikki Reed has an estimated audience of 1,819,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Nikki Reed fans?

83.2% of Nikki Reed fans are female, 16.8% are male, with an average age of 31.9 years.

Which brands do Nikki Reed fans like most?

Nikki Reed fans show strongest brand affinity for Whataburger (1.51×), Pillow (1.53×), and Saving (1.75×) over the country average.

Where do Nikki Reed fans live in United States?

Nikki Reed fans in United States are most concentrated in California (reach 228,965), Texas (reach 191,237), and Florida (reach 120,038). These three regions account for the largest share of the active audience.

What other brands do Nikki Reed fans also like?

Beyond Nikki Reed itself, the audience over-indexes on Pillow (1.53×), Saving (1.75×), Mortgage insurance (1.93×), and Panama (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikki Reed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.