Odysseus Audience in United States

Odysseus logo

Odysseus has an estimated audience of 1,486,658 people in United States. 37.2% are female, 62.8% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Jumia, Panama, JTV (Indonesia), Isabela (province).

The average Odysseus fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Jumia, Panama, with strongest over-indexing on Home construction (4.89× the country average). Demographically, the Odysseus audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Odysseus fans

Demographic split for Odysseus audience in United States
MetricValue
Female37.2%
Male62.8%
Average age36.0
Estimated audience size1,486,658

Audience persona

The typical Odysseus fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Odysseus in United States
RegionReachAffinity
California178,6341.09×
Texas142,1711.11×
Florida110,7761.1×
New York78,9410.95×
Georgia50,8561.11×
Pennsylvania48,0180.96×
Illinois45,3260.92×
North Carolina43,2960.97×
Ohio41,9850.92×
Virginia41,8231.15×
Michigan37,7620.97×
Washington34,5021.16×
New Jersey34,1780.9×
Arizona34,1621.13×
Tennessee30,2921.02×
Indiana29,1801.07×
Massachusetts29,0270.99×
Maryland23,8650.93×
Missouri23,3100.97×
Alabama21,3301.03×
Colorado21,1680.9×
Oklahoma19,7001.19×
Oregon19,3931.14×
Minnesota19,2890.91×
Wisconsin19,2300.86×
South Carolina19,1700.86×
Kentucky18,8971.01×
Louisiana17,2630.9×
Utah17,1651.29×
Nevada14,6421.02×
Connecticut13,9810.94×
Arkansas13,2121.08×
Iowa11,9450.98×
Kansas11,9001.02×
Mississippi10,8780.89×
Idaho8,5731.15×
West Virginia8,1851.18×
Hawaii7,5881.19×
New Mexico7,5431.01×
Nebraska6,8030.91×
New Hampshire5,3160.91×
Maine5,1600.97×
Montana4,1041×
Rhode Island4,0630.86×
Washington, District of Columbia3,9130.88×
Alaska3,5541.12×
Delaware3,1050.76×
North Dakota3,0330.99×
South Dakota2,9770.87×
Vermont2,2830.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odysseus audience
BrandAffinityCategory
Home construction4.89×Home & Garden
Jumia15.63×Fashion & Accessoires
Panama2.81×Travel & Leisure
JTV (Indonesia)2.01×
Isabela (province)4.54×
Lebanese cuisine2.24×Food & Beverages
REO Speedwagon1.63×Music & Radio
Biblical inspiration1.77×Politics & Society
Mad About You2.05×Movies & TV
Bus Driver (video game)2.81×Games
Sacred Heart Catholic Church (Dubuque, Iowa)1.72×Politics & Society
Italian Market, Philadelphia2.05×
Warning sign1.77×Cars & Mobility
WAOW2.6×Movies & TV
Isan2.32×Travel & Leisure
Antoine Griezmann1.61×Sports
Ember.js2.74×Technology & Electronics
Sam Bush2.94×Music & Radio
Lucca2.19×Travel & Leisure
Ext JS2.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odysseus audience
TraitClusterScore
Risk AppetiteTHRILL1.32
ExtroversionTHRILL1.1
Price SensitivityPREMIUM1.08
Need for SecurityCONSERVATISM1.07
Social Media UsageJOY1.03
SpiritualityBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Odysseus
CountryShare
United States40.0%
Germany14.3%
France8.0%

See Odysseus audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Odysseus have in United States?

Odysseus has an estimated audience of 1,486,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Odysseus fans?

37.2% of Odysseus fans are female, 62.8% are male, with an average age of 36.0 years.

Which brands do Odysseus fans like most?

Odysseus fans show strongest brand affinity for Home construction (4.89×), Jumia (15.63×), and Panama (2.81×) over the country average.

Where do Odysseus fans live in United States?

Odysseus fans in United States are most concentrated in California (reach 178,634), Texas (reach 142,171), and Florida (reach 110,776). These three regions account for the largest share of the active audience.

What other brands do Odysseus fans also like?

Beyond Odysseus itself, the audience over-indexes on Jumia (15.63×), Panama (2.81×), JTV (Indonesia) (2.01×), and Isabela (province) (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odysseus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.