Orchard Audience in United States

Orchard logo

Orchard has an estimated audience of 7,270,874 people in United States. 67.1% are female, 32.9% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Pillow.

The average Orchard fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Orchard audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Orchard fans

Demographic split for Orchard audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.4
Estimated audience size7,270,874

Audience persona

The typical Orchard fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Orchard in United States
RegionReachAffinity
California790,7650.99×
Texas655,1351.05×
New York565,4271.39×
Michigan332,1271.75×
Florida328,6200.67×
Pennsylvania287,6041.17×
Illinois251,0521.04×
Georgia249,4071.11×
Ohio227,8061.02×
Virginia217,2561.23×
New Jersey206,8701.12×
Indiana202,5511.52×
North Carolina196,2900.9×
Massachusetts190,9831.33×
Washington187,8131.29×
Colorado179,0261.56×
Maryland159,7421.28×
Oregon141,6841.7×
Minnesota132,0721.27×
Wisconsin130,6231.19×
Connecticut116,3751.6×
Tennessee113,7100.78×
Arizona96,5990.65×
Missouri86,0010.73×
Kentucky83,3150.91×
South Carolina76,8160.7×
Nevada72,5131.03×
Iowa72,1931.21×
Alabama63,5130.63×
Louisiana61,6220.66×
Utah48,4780.74×
Kansas45,8710.8×
Oklahoma42,8250.53×
Arkansas38,4050.64×
Idaho37,6651.03×
Mississippi36,7120.61×
Nebraska32,9850.9×
New Hampshire31,8961.11×
Maine31,3061.2×
Delaware26,9761.34×
Washington, District of Columbia25,8891.18×
Hawaii23,9870.77×
Vermont23,9391.88×
West Virginia23,1320.68×
New Mexico21,9760.6×
Rhode Island21,7100.94×
Montana12,3200.61×
South Dakota9,1610.55×
North Dakota7,4200.5×
Alaska7,2550.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orchard audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Pillow1.87×Home & Garden
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Saving1.73×Business & Career
Sinaloa2.07×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.57×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)17.29×Movies & TV
Janitor1.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orchard audience
TraitClusterScore
Community OrientationOPEN1.33
DIY MentalityTHRILL1.27
Family OrientationCONSERVATISM1.25
CreativityOPEN1.22
Convenience OrientationPREMIUM1.2
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Orchard
CountryShare
United States39.2%
United Kingdom5.1%
Australia4.3%

See Orchard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Orchard have in United States?

Orchard has an estimated audience of 7,270,874 people in United States, concentrated in California and Texas.

What is the gender split and age of Orchard fans?

67.1% of Orchard fans are female, 32.9% are male, with an average age of 42.4 years.

Which brands do Orchard fans like most?

Orchard fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Orchard fans live in United States?

Orchard fans in United States are most concentrated in California (reach 790,765), Texas (reach 655,135), and New York (reach 565,427). These three regions account for the largest share of the active audience.

What other brands do Orchard fans also like?

Beyond Orchard itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Pillow (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orchard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.