Otavalo (city) Audience in United States

Otavalo (city) logo

Otavalo (city) has an estimated audience of 585,954 people in United States. 40.1% are female, 59.9% are male, average age 33.3. Top regions: New York, California, Florida. Top brand affinities: Minnesota, Spinal muscular atrophy, Penn & Teller, Ixtapaluca, Cultural studies.

The average Otavalo (city) fan in United States is 33.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Minnesota, Spinal muscular atrophy, Penn & Teller, with strongest over-indexing on Minnesota (4.64× the country average). Demographically, the Otavalo (city) audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Otavalo (city) fans

Demographic split for Otavalo (city) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age33.3
Estimated audience size585,954

Audience persona

The typical Otavalo (city) fan in United States is more male, around 33.3 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Otavalo (city) in United States
RegionReachAffinity
New York57,0921.74×
California49,8840.77×
Florida42,9121.08×
Texas35,8970.71×
New Jersey21,9471.47×
Illinois18,7650.96×
Virginia13,2310.93×
North Carolina13,1750.75×
Georgia11,4840.64×
Massachusetts10,9670.95×
Pennsylvania10,5700.54×
Utah10,3981.98×
Washington10,3660.88×
Ohio9,9400.55×
Colorado9,3201.01×
Minnesota8,2660.98×
Maryland7,9350.79×
Michigan7,9160.52×
Connecticut7,3001.24×
Indiana7,2990.68×
Arizona7,0140.59×
Wisconsin6,8900.78×
Oregon6,0560.9×
South Carolina5,7290.65×
Tennessee5,1040.43×
Washington, District of Columbia3,8252.17×
Louisiana3,7540.5×
Missouri3,5340.37×
Mississippi3,3770.7×
Kentucky3,3690.46×
Oklahoma3,1790.49×
Nevada3,1600.56×
Idaho3,0041.02×
Arkansas3,0000.62×
Alabama2,7950.34×
West Virginia2,7881.02×
Alaska2,7822.22×
Iowa2,6490.55×
Kansas2,5750.56×
Hawaii2,4600.98×
Montana2,4261.49×
South Dakota2,3941.77×
North Dakota2,3311.94×
New Hampshire2,2971×
Wyoming2,2562.6×
Nebraska2,2500.77×
New Mexico2,2380.76×
Rhode Island2,2181.19×
Maine2,2171.06×
Vermont2,1822.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Otavalo (city) audience
BrandAffinityCategory
Minnesota4.64×Travel & Leisure
Spinal muscular atrophy13.35×Health
Penn & Teller3.79×Movies & TV
Ixtapaluca7.28×Travel & Leisure
Cultural studies4.76×Business & Career
JTV (Indonesia)1.69×
Mad About You3.25×Movies & TV
The Boomtown Rats14.49×Music & Radio
Mackenzie Foy1.91×Fashion & Accessoires
Ext JS5.87×Technology & Electronics
Toros de Tijuana3.93×Sports
Parma1.81×Travel & Leisure
bumGenius6.4×Kids & Family
My Name Is Khan4.22×Movies & TV
St Matthew Passion5.99×
Intraocular lens2.05×Health
Bus Driver (video game)2.14×Games
Ipsos2.31×Business & Career
Warminster Township, Bucks County, Pennsylvania3.11×Travel & Leisure
Bumbershoot2.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Otavalo (city) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.04
Social Media UsageJOY0.84
Urban LifestyleOPEN0.79
Price SensitivityPREMIUM0.78
TraditionCONSERVATISM0.7

Worldwide distribution

Worldwide audience distribution share by country for Otavalo (city)
CountryShare
Peru28.0%
Mexico21.4%
United States20.9%

See Otavalo (city) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Otavalo (city) have in United States?

Otavalo (city) has an estimated audience of 585,954 people in United States, concentrated in New York and California.

What is the gender split and age of Otavalo (city) fans?

40.1% of Otavalo (city) fans are female, 59.9% are male, with an average age of 33.3 years.

Which brands do Otavalo (city) fans like most?

Otavalo (city) fans show strongest brand affinity for Minnesota (4.64×), Spinal muscular atrophy (13.35×), and Penn & Teller (3.79×) over the country average.

Where do Otavalo (city) fans live in United States?

Otavalo (city) fans in United States are most concentrated in New York (reach 57,092), California (reach 49,884), and Florida (reach 42,912). These three regions account for the largest share of the active audience.

What other brands do Otavalo (city) fans also like?

Beyond Otavalo (city) itself, the audience over-indexes on Spinal muscular atrophy (13.35×), Penn & Teller (3.79×), Ixtapaluca (7.28×), and Cultural studies (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Otavalo (city). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.