Our Price Audience in United States
Our Price has an estimated audience of 1,687,724 people in United States. 53.0% are female, 47.0% are male, average age 38.2. Top regions: Florida, California, Mississippi. Top brand affinities: Kerala, Diane Sawyer, nbc chicago, Leverage (TV series), The Tree of Life (film).
The average Our Price fan in United States is 38.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Mississippi. Top brand affinities include Kerala, Diane Sawyer, nbc chicago, with strongest over-indexing on Kerala (3.53× the country average). Demographically, the Our Price audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Our Price fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 38.2 |
| Estimated audience size | 1,687,724 |
Audience persona
The typical Our Price fan in United States is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Kerala.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 41,811 | 0.37× |
| California | 40,042 | 0.22× |
| Mississippi | 28,520 | 2.05× |
| Kentucky | 28,450 | 1.34× |
| Texas | 27,714 | 0.19× |
| Louisiana | 25,358 | 1.17× |
| Arkansas | 25,337 | 1.82× |
| Oklahoma | 24,778 | 1.32× |
| Alabama | 23,604 | 1× |
| North Carolina | 23,598 | 0.46× |
| Tennessee | 22,487 | 0.66× |
| South Carolina | 22,326 | 0.88× |
| Indiana | 21,753 | 0.71× |
| Kansas | 21,747 | 1.64× |
| Missouri | 21,067 | 0.77× |
| Hawaii | 20,770 | 2.86× |
| Iowa | 20,646 | 1.48× |
| New York | 20,640 | 0.22× |
| Ohio | 20,145 | 0.39× |
| Georgia | 20,063 | 0.39× |
| Michigan | 20,054 | 0.45× |
| Wisconsin | 19,947 | 0.79× |
| Arizona | 19,210 | 0.56× |
| Pennsylvania | 19,126 | 0.34× |
| Connecticut | 18,968 | 1.12× |
| New Mexico | 18,898 | 2.23× |
| Nevada | 18,836 | 1.15× |
| Oregon | 18,596 | 0.96× |
| Utah | 18,485 | 1.22× |
| Virginia | 18,365 | 0.45× |
| Maryland | 18,273 | 0.63× |
| New Jersey | 18,229 | 0.42× |
| Illinois | 17,939 | 0.32× |
| Minnesota | 17,822 | 0.74× |
| Massachusetts | 17,639 | 0.53× |
| Washington | 17,219 | 0.51× |
| Colorado | 17,171 | 0.65× |
| Delaware | 16,776 | 3.6× |
| Washington, District of Columbia | 12,113 | 2.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 3.53× | Travel & Leisure |
| Diane Sawyer | 3.38× | Movies & TV |
| nbc chicago | 1.72× | Movies & TV |
| Leverage (TV series) | 1.91× | Movies & TV |
| The Tree of Life (film) | 2.19× | Movies & TV |
| Life of Pi | 1.65× | Movies & TV |
| Equinix | 2.19× | Business & Career |
| ABC TV | 1.55× | Movies & TV |
| Hypothec | 1.66× | Business & Career |
| Academy Award for Best Production Design | 2.2× | Movies & TV |
| Bulacan | 2.16× | Travel & Leisure |
| Academy Award for Best Visual Effects | 1.52× | Movies & TV |
| Bruklinas | 1.83× | Travel & Leisure |
| John Key | 2.09× | Politics & Society |
| Church Community Builder | 4.4× | Technology & Electronics |
| Ub Iwerks | 2.45× | Literature |
| Apostrophe | 2.14× | Literature |
| Star Trek: Insurrection | 2.2× | Movies & TV |
| Summer Days (And Summer Nights!!) | 2.08× | Music & Radio |
| Isabel Pantoja | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.27 |
| Price Sensitivity | PREMIUM | 1.77 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| United Kingdom | 0.5% |
| Japan | 0.0% |
See Our Price audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Our Price have in United States?
Our Price has an estimated audience of 1,687,724 people in United States, concentrated in Florida and California.
What is the gender split and age of Our Price fans?
53.0% of Our Price fans are female, 47.0% are male, with an average age of 38.2 years.
Which brands do Our Price fans like most?
Our Price fans show strongest brand affinity for Kerala (3.53×), Diane Sawyer (3.38×), and nbc chicago (1.72×) over the country average.
Where do Our Price fans live in United States?
Our Price fans in United States are most concentrated in Florida (reach 41,811), California (reach 40,042), and Mississippi (reach 28,520). These three regions account for the largest share of the active audience.
What other brands do Our Price fans also like?
Beyond Our Price itself, the audience over-indexes on Diane Sawyer (3.38×), nbc chicago (1.72×), Leverage (TV series) (1.91×), and The Tree of Life (film) (2.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Our Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.