Outliers (book) Audience in United States

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Outliers (book) has an estimated audience of 1,193,427 people in United States. 41.7% are female, 58.3% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: South Asian cuisine, Necktie, Business English, Public speaking, Eddie George.

The average Outliers (book) fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include South Asian cuisine, Necktie, Business English, with strongest over-indexing on South Asian cuisine (5.77× the country average). Demographically, the Outliers (book) audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Outliers (book) fans

Demographic split for Outliers (book) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age43.0
Estimated audience size1,193,427

Audience persona

The typical Outliers (book) fan in United States is more male, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for South Asian cuisine.

Top regions in United States

Top regions ranked by reach for Outliers (book) in United States
RegionReachAffinity
California166,1311.27×
Texas135,6601.32×
Florida109,4681.35×
New York84,6991.27×
Georgia53,5041.46×
Illinois52,3341.32×
North Carolina44,7871.25×
Pennsylvania40,9181.02×
Virginia39,2911.35×
Washington37,8691.58×
New Jersey34,0221.12×
Ohio33,9820.92×
Michigan31,1281×
Massachusetts30,9421.32×
Tennessee24,3911.02×
Maryland22,3491.09×
Arizona21,9140.9×
Indiana19,6900.9×
South Carolina19,6241.09×
Missouri19,3841.01×
Colorado18,1750.97×
Minnesota16,2650.95×
Alabama15,7850.95×
Louisiana15,2510.99×
Kentucky14,3930.96×
Oregon13,5630.99×
Wisconsin12,9820.72×
Oklahoma12,8450.97×
Connecticut12,1311.01×
Mississippi11,3931.16×
Nevada11,3290.98×
Utah10,7851.01×
Arkansas10,1301.03×
Kansas9,7691.04×
Iowa7,9690.81×
Nebraska5,0660.85×
Idaho4,8390.81×
West Virginia4,8080.87×
New Mexico4,6300.77×
Washington, District of Columbia4,6031.28×
Hawaii4,1250.8×
New Hampshire3,6500.78×
Rhode Island3,6220.95×
Delaware3,4131.04×
Maine2,9480.69×
Montana2,2060.67×
South Dakota2,0950.76×
North Dakota2,0030.82×
Alaska1,6170.63×
Vermont1,3640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outliers (book) audience
BrandAffinityCategory
South Asian cuisine5.77×Food & Beverages
Necktie2.81×Fashion & Accessoires
Business English2.57×Business & Career
Public speaking1.61×Politics & Society
Eddie George4.27×Sports
Voltron: Legendary Defender5.4×Movies & TV
Atkins diet1.58×Health
Enfamil2.06×Kids & Family
Information technology consulting1.95×Technology & Electronics
Mariel Hemingway2.23×Fashion & Accessoires
Edgars1.86×Shopping
Cadillac Ranch2.5×Cars & Mobility
Geothermal heating1.86×Home & Garden
Hauptschule2.4×Kids & Family
Rich Eisen1.75×Sports
Edgewater, New Jersey1.67×Travel & Leisure
Bunga bunga10.91×Politics & Society
Step aerobics1.79×Sports
Catania1.64×Travel & Leisure
Creative Machine Embroidery2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outliers (book) audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
Career OrientationPOWER1.4
SpiritualityBALANCE1.38
IndividualismJOY1.38
Family OrientationCONSERVATISM1.37
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Outliers (book)
CountryShare
United States19.5%
United Kingdom12.7%
Japan10.0%

See Outliers (book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Outliers (book) have in United States?

Outliers (book) has an estimated audience of 1,193,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Outliers (book) fans?

41.7% of Outliers (book) fans are female, 58.3% are male, with an average age of 43.0 years.

Which brands do Outliers (book) fans like most?

Outliers (book) fans show strongest brand affinity for South Asian cuisine (5.77×), Necktie (2.81×), and Business English (2.57×) over the country average.

Where do Outliers (book) fans live in United States?

Outliers (book) fans in United States are most concentrated in California (reach 166,131), Texas (reach 135,660), and Florida (reach 109,468). These three regions account for the largest share of the active audience.

What other brands do Outliers (book) fans also like?

Beyond Outliers (book) itself, the audience over-indexes on Necktie (2.81×), Business English (2.57×), Public speaking (1.61×), and Eddie George (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outliers (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.