Playboy Bunny Audience in United States

Playboy Bunny logo

Playboy Bunny has an estimated audience of 634,287 people in United States. 37.7% are female, 62.3% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Minnesota, Google Home, Justice.

The average Playboy Bunny fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Minnesota, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Playboy Bunny audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Playboy Bunny fans

Demographic split for Playboy Bunny audience in United States
MetricValue
Female37.7%
Male62.3%
Average age45.1
Estimated audience size634,287

Audience persona

The typical Playboy Bunny fan in United States is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Playboy Bunny in United States
RegionReachAffinity
California79,4741.14×
Texas56,0851.03×
Florida41,7660.97×
New York33,7260.95×
Georgia22,8361.17×
Illinois22,2741.05×
Pennsylvania20,8560.98×
North Carolina19,8031.04×
Ohio18,5200.95×
Michigan16,1220.97×
Arizona14,3731.11×
Tennessee14,2121.12×
New Jersey13,5660.84×
Virginia13,5220.88×
Washington13,0891.03×
Indiana12,2591.06×
Missouri11,3021.11×
Alabama10,5021.19×
Louisiana10,4861.28×
Massachusetts10,3760.83×
Maryland9,9920.92×
Colorado9,7170.97×
Kentucky9,5111.2×
South Carolina9,4100.99×
Oklahoma8,9541.27×
Wisconsin8,3280.87×
Minnesota7,6390.84×
Oregon7,1570.98×
Nevada7,1521.17×
Mississippi6,6401.27×
Utah6,2681.1×
Connecticut6,2130.98×
Arkansas6,1211.17×
Kansas5,5311.11×
Iowa5,2591.01×
West Virginia3,5701.21×
New Mexico3,4291.08×
Idaho3,2281.01×
Nebraska3,1751×
Hawaii2,6040.95×
New Hampshire1,9610.78×
Maine1,8250.8×
Rhode Island1,7150.85×
Montana1,7120.97×
Washington, District of Columbia1,4850.78×
Delaware1,3020.74×
North Dakota1,2460.96×
South Dakota1,2390.85×
Alaska1,2060.89×
Wyoming8190.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playboy Bunny audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Minnesota3.35×Travel & Leisure
Google Home11.9×Technology & Electronics
Justice3.53×Politics & Society
Jingoism2.42×Politics & Society
The Historian16.83×Literature
Alaska1.71×Travel & Leisure
Eurail16.92×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Casely3.31×Shopping
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure
Mie goreng15.89×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.93×Sports
Étouffée9.82×Food & Beverages
Stucco2.49×Home & Garden
edureka14.4×Business & Career
Holly Hagan17.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playboy Bunny audience
TraitClusterScore
IndulgenceJOY1.74
TravellingTHRILL1.72
Social Media UsageJOY1.45
ExtroversionTHRILL1.36
SustainabilityBALANCE1.33
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Playboy Bunny
CountryShare
United States57.4%
United Kingdom4.3%
Canada3.1%

See Playboy Bunny audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Playboy Bunny have in United States?

Playboy Bunny has an estimated audience of 634,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Playboy Bunny fans?

37.7% of Playboy Bunny fans are female, 62.3% are male, with an average age of 45.1 years.

Which brands do Playboy Bunny fans like most?

Playboy Bunny fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Minnesota (3.35×) over the country average.

Where do Playboy Bunny fans live in United States?

Playboy Bunny fans in United States are most concentrated in California (reach 79,474), Texas (reach 56,085), and Florida (reach 41,766). These three regions account for the largest share of the active audience.

What other brands do Playboy Bunny fans also like?

Beyond Playboy Bunny itself, the audience over-indexes on Mathcore (17.86×), Minnesota (3.35×), Google Home (11.9×), and Justice (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playboy Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.