Primary election Audience in United States

Primary election logo

Primary election has an estimated audience of 3,586,231 people in United States. 49.6% are female, 50.4% are male, average age 44.6. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Urban Outfitters.

Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Primary election audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Politics & Society · Type: Topic

Demographics of Primary election fans

Demographic split for Primary election audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.6
Estimated audience size3,586,231

Audience persona

The typical Primary election fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primary election audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.84×Shopping
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Final Fantasy VII (Famicom)7.67×Games
Enfamil3.06×Kids & Family
Necktie2.21×Fashion & Accessoires
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
Solo climbing2.82×Sports
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primary election audience
TraitClusterScore
PatriotismCONSERVATISM1.81
Need for SecurityCONSERVATISM1.54
SustainabilityBALANCE1.53
IndividualismJOY1.47
Quality AwarenessPREMIUM1.37
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Primary election
CountryShare
United States86.9%
United Kingdom4.1%
Canada1.8%

See Primary election audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.