Primary election Audience in United States

Primary election has an estimated audience of 3,586,231 people in United States. 49.6% are female, 50.4% are male, average age 44.6. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Urban Outfitters.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Primary election audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Primary election fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.6 |
| Estimated audience size | 3,586,231 |
Audience persona
The typical Primary election fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.62× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Urban Outfitters | 1.84× | Shopping |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Final Fantasy VII (Famicom) | 7.67× | Games |
| Enfamil | 3.06× | Kids & Family |
| Necktie | 2.21× | Fashion & Accessoires |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Mie goreng | 16.07× | Food & Beverages |
| Solo climbing | 2.82× | Sports |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.85× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Dan Hardy | 11.49× | Sports |
| Guayas Province | 12.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.81 |
| Need for Security | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.53 |
| Individualism | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.37 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.9% |
| United Kingdom | 4.1% |
| Canada | 1.8% |
See Primary election audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Primary election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.