Reno 911! Audience in United States

Reno 911! logo

Reno 911! has an estimated audience of 1,125,923 people in United States. 38.6% are female, 61.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Kazuo Ishiguro, Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, Dog breed.

The average Reno 911! fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kazuo Ishiguro, Horeca, Hooked on Phonics, with strongest over-indexing on Kazuo Ishiguro (120.91× the country average). Demographically, the Reno 911! audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Reno 911! fans

Demographic split for Reno 911! audience in United States
MetricValue
Female38.6%
Male61.4%
Average age40.1
Estimated audience size1,125,923

Audience persona

The typical Reno 911! fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kazuo Ishiguro.

Top regions in United States

Top regions ranked by reach for Reno 911! in United States
RegionReachAffinity
California127,4501.03×
Texas95,7560.99×
Florida61,9300.81×
New York47,5720.76×
Illinois38,6981.03×
Ohio38,4071.11×
Pennsylvania36,4640.96×
North Carolina31,8810.94×
Georgia31,6220.91×
Michigan29,6281.01×
Virginia25,0400.91×
Washington24,5891.09×
Arizona24,3681.06×
Tennessee23,7421.05×
Indiana23,1331.12×
Missouri21,6031.19×
Colorado21,5861.22×
Massachusetts19,8970.9×
New Jersey19,3850.68×
Wisconsin18,8641.11×
Oregon16,6681.29×
Minnesota16,1101×
Maryland15,9620.82×
Kentucky15,5591.1×
Nevada15,5241.43×
Oklahoma14,9631.2×
South Carolina14,7540.87×
Alabama13,4470.85×
Louisiana12,9440.89×
Utah11,9351.18×
Kansas9,9111.12×
Iowa9,7541.05×
Arkansas9,5841.03×
Connecticut9,4230.83×
Mississippi7,3010.79×
Idaho6,5731.16×
Nebraska6,1541.09×
New Mexico5,8281.03×
West Virginia5,4191.03×
New Hampshire4,6271.04×
Maine4,4941.11×
Montana3,7731.21×
Rhode Island3,3940.95×
Hawaii3,3520.69×
Washington, District of Columbia2,6640.79×
South Dakota2,4800.95×
Alaska2,2930.95×
Delaware2,2810.73×
North Dakota2,2500.97×
Vermont1,9731×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reno 911! audience
BrandAffinityCategory
Kazuo Ishiguro120.91×Literature
Horeca57.25×Travel & Leisure
Hooked on Phonics28.57×Kids & Family
Johns Hopkins School of Nursing27.44×Business & Career
Dog breed2.24×Pets & Animals
Knauf Insulation51.46×Business & Career
Gofobo39.3×Movies & TV
Home construction1.81×Home & Garden
Sussex County, New Jersey12.24×Travel & Leisure
Alaska2.15×Travel & Leisure
Elsword20×Games
Brown County, Wisconsin15.16×Travel & Leisure
Paisley9.49×Fashion & Accessoires
Home staging5.34×Home & Garden
Google Photos2.27×Technology & Electronics
Gombe State University127.71×Business & Career
Litter box1.81×Pets & Animals
Mae Hong Son Province14.44×Travel & Leisure
3D printing2.1×Technology & Electronics
Israel1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reno 911! audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Early Adopter MentalityPOWER1.6
ExtroversionTHRILL1.52
TraditionCONSERVATISM1.22
Luxury OrientationPREMIUM1.19
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Reno 911!
CountryShare
United States73.0%
China3.3%
Canada2.7%

See Reno 911! audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Reno 911! have in United States?

Reno 911! has an estimated audience of 1,125,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Reno 911! fans?

38.6% of Reno 911! fans are female, 61.4% are male, with an average age of 40.1 years.

Which brands do Reno 911! fans like most?

Reno 911! fans show strongest brand affinity for Kazuo Ishiguro (120.91×), Horeca (57.25×), and Hooked on Phonics (28.57×) over the country average.

Where do Reno 911! fans live in United States?

Reno 911! fans in United States are most concentrated in California (reach 127,450), Texas (reach 95,756), and Florida (reach 61,930). These three regions account for the largest share of the active audience.

What other brands do Reno 911! fans also like?

Beyond Reno 911! itself, the audience over-indexes on Horeca (57.25×), Hooked on Phonics (28.57×), Johns Hopkins School of Nursing (27.44×), and Dog breed (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reno 911!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.