Reno 911! Audience in United States

Reno 911! has an estimated audience of 1,125,923 people in United States. 38.6% are female, 61.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Austin Powers (film series), Olivia Munn, Jason Segel, The IT Crowd.

The average Reno 911! fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Austin Powers (film series), Olivia Munn, with strongest over-indexing on Kim Cattrall (120.91× the country average). Demographically, the Reno 911! audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Reno 911! fans

Demographic split for Reno 911! audience in United States
MetricValue
Female38.6%
Male61.4%
Average age40.1
Estimated audience size1,125,923

Audience persona

The typical Reno 911! fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Reno 911! in United States
RegionReachAffinity
California127,4501.03×
Texas95,7560.99×
Florida61,9300.81×
New York47,5720.76×
Illinois38,6981.03×
Ohio38,4071.11×
Pennsylvania36,4640.96×
North Carolina31,8810.94×
Georgia31,6220.91×
Michigan29,6281.01×
Virginia25,0400.91×
Washington24,5891.09×
Arizona24,3681.06×
Tennessee23,7421.05×
Indiana23,1331.12×
Missouri21,6031.19×
Colorado21,5861.22×
Massachusetts19,8970.9×
New Jersey19,3850.68×
Wisconsin18,8641.11×
Oregon16,6681.29×
Minnesota16,1101×
Maryland15,9620.82×
Kentucky15,5591.1×
Nevada15,5241.43×
Oklahoma14,9631.2×
South Carolina14,7540.87×
Alabama13,4470.85×
Louisiana12,9440.89×
Utah11,9351.18×
Kansas9,9111.12×
Iowa9,7541.05×
Arkansas9,5841.03×
Connecticut9,4230.83×
Mississippi7,3010.79×
Idaho6,5731.16×
Nebraska6,1541.09×
New Mexico5,8281.03×
West Virginia5,4191.03×
New Hampshire4,6271.04×
Maine4,4941.11×
Montana3,7731.21×
Rhode Island3,3940.95×
Hawaii3,3520.69×
Washington, District of Columbia2,6640.79×
South Dakota2,4800.95×
Alaska2,2930.95×
Delaware2,2810.73×
North Dakota2,2500.97×
Vermont1,9731×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reno 911! audience
BrandAffinityCategory
Kim Cattrall120.91×Movies & TV
Austin Powers (film series)84.33×Movies & TV
Olivia Munn58.61×Movies & TV
Jason Segel57.25×Movies & TV
The IT Crowd127.71×Movies & TV
Hot Fuzz70.91×Movies & TV
Autism Awareness19.03×Health
Zooey Deschanel28.75×Movies & TV
Sausage Party51.46×Movies & TV
Diabetes mellitus awareness12.48×Health
Legally Blonde30.44×Movies & TV
Borat39.3×Movies & TV
Microblogging12.67×Technology & Electronics
22 Jump Street41.41×Movies & TV
Singer-songwriter5.51×Music & Radio
Christopher Walken22.34×Movies & TV
Anna Faris20×Movies & TV
Jim Carrey10.44×Movies & TV
Jason Sudeikis24.17×Movies & TV
Tina Fey23.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reno 911! audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Early Adopter MentalityPOWER1.6
ExtroversionTHRILL1.52
TraditionCONSERVATISM1.22
Luxury OrientationPREMIUM1.19
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Reno 911!
CountryShare
United States73.0%
China3.3%
Canada2.7%

See Reno 911! audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Reno 911! have in United States?

Reno 911! has an estimated audience of 1,125,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Reno 911! fans?

38.6% of Reno 911! fans are female, 61.4% are male, with an average age of 40.1 years.

Which brands do Reno 911! fans like most?

Reno 911! fans show strongest brand affinity for Kim Cattrall (120.91×), Austin Powers (film series) (84.33×), and Olivia Munn (58.61×) over the country average.

Where do Reno 911! fans live in United States?

Reno 911! fans in United States are most concentrated in California (reach 127,450), Texas (reach 95,756), and Florida (reach 61,930). These three regions account for the largest share of the active audience.

What other brands do Reno 911! fans also like?

Beyond Reno 911! itself, the audience over-indexes on Austin Powers (film series) (84.33×), Olivia Munn (58.61×), Jason Segel (57.25×), and The IT Crowd (127.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reno 911!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.