Rascasse Audience Intelligence

Reno 911! Audience in United States

A data profile of the people who buy, follow and care about Reno 911! in United States — modelled from more than twelve digital signal sources. Reno 911! has an estimated audience of 1,161,349 people in United States.

#54among Comedy in United States#1568among Movie / TV Show / Series in United States#3759in Movies & TV

The average Reno 911! fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Olivia Munn, Jason Segel, with strongest over-indexing on Kim Cattrall (100.51× the country average).

Demographically, the Reno 911! audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reno 911! fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reno 911! profile in United States.

Audience size
1.2M
in United States
Gender
38.6%♀
61.4% male
Age
40.1
average years
Country rank
#21352
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reno 911! viewers

38.6% are female, 61.4% are male, average age 40.1.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Reno 911! audience in United States
MetricValue
Female38.6%
Male61.4%
Average age40.1
Estimated audience size1,161,349
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Reno 911! audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Reno 911! audience comes from United States.

Worldwide audience distribution share by country for Reno 911!
CountryShare
United States71.8%
Canada4.5%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reno 911! audience in United States is strongest.

Fig. 05

Top regions by affinity

Reno 911! fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.39×
02Oregon~20K1.26×
03Montana~4K1.22×
04Idaho~7K1.19×
05Colorado~20K1.18×
06Missouri~20K1.15×
07Oklahoma~10K1.15×
08Utah~10K1.13×
09Maine~5K1.13×
10Kansas~10K1.11×
11Nebraska~6K1.11×
12Wisconsin~20K1.10×
13Washington~20K1.09×
14Indiana~20K1.09×
15West Virginia~6K1.09×
16Ohio~40K1.08×
17Kentucky~20K1.07×
18Iowa~10K1.07×
19North Dakota~2K1.06×
20New Mexico~6K1.05×
21New Hampshire~5K1.05×
22Arizona~20K1.04×
23Tennessee~20K1.04×
24Arkansas~10K1.04×
25Alaska~2K1.04×
26Vermont~2K1.04×
27Minnesota~20K1.03×
28South Dakota~3K1.01×
29Michigan~30K1.00×
30Illinois~40K0.99×
31California~100K0.98×
32Rhode Island~3K0.97×
33Texas~90K0.93×
34Pennsylvania~40K0.93×
35Louisiana~10K0.92×
36North Carolina~30K0.91×
37Virginia~20K0.89×
38Georgia~30K0.87×
39Alabama~10K0.87×
40Massachusetts~20K0.86×
41South Carolina~10K0.86×
42Maryland~20K0.82×
43Connecticut~9K0.82×
44Mississippi~8K0.82×
45Delaware~3K0.82×
46Florida~60K0.81×
47Washington, District of Columbia~3K0.81×
48New York~50K0.73×
49Hawaii~4K0.73×
50New Jersey~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Reno 911!, United States
0.66×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reno 911! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reno 911! audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV100.51×
02Hot FuzzMovies & TV67.61×
03Olivia MunnMovies & TV60.86×
04Jason SegelMovies & TV57.33×
05Austin Powers (film series)Movies & TV50.81×
06Sausage PartyMovies & TV46.70×
07BoratMovies & TV39.18×
0822 Jump StreetMovies & TV38.34×
09Tina FeyMovies & TV22.64×
10Legally BlondeMovies & TV22.57×
11Christopher WalkenMovies & TV21.95×
12ZoolanderMovies & TV21.70×
13Jason SudeikisMovies & TV21.40×
14Dumb and DumberMovies & TV21.35×
15Anna FarisMovies & TV19.59×
16Zooey DeschanelMovies & TV17.21×
17Jonah HillMovies & TV15.24×
18Steve CarellMovies & TV12.57×
19Emma StoneMovies & TV12.01×
20Jim CarreyMovies & TV9.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reno 911! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reno 911! audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.74×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reno 911! audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.62×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reno 911! have in United States?

Reno 911! has an estimated audience of 1,161,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reno 911! viewers?

38.6% of Reno 911! fans are female, 61.4% are male, with an average age of 40.1 years.

03

Which brands do Reno 911! fans like most?

Reno 911! fans show strongest brand affinity for Kim Cattrall (100.51×), Olivia Munn (60.86×), and Jason Segel (57.33×) over the country average.

04

Where do Reno 911! fans live in United States?

Reno 911! fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Reno 911! fans also like?

Beyond Reno 911! itself, the audience over-indexes on Olivia Munn (60.86×), Jason Segel (57.33×), Austin Powers (film series) (50.81×), and Hot Fuzz (67.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Reno 911! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reno 911!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →