Richardson, Texas Audience in United States

Richardson, Texas logo

Richardson, Texas has an estimated audience of 414,325 people in United States. 65.2% are female, 34.8% are male, average age 37.6. Top regions: Texas, Arizona, Massachusetts. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, Cockpit, James Stewart, Jr..

The average Richardson, Texas fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Arizona, Massachusetts. Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (10.26× the country average). Demographically, the Richardson, Texas audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Richardson, Texas fans

Demographic split for Richardson, Texas audience in United States
MetricValue
Female65.2%
Male34.8%
Average age37.6
Estimated audience size414,325

Audience persona

The typical Richardson, Texas fan in United States is more female, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Richardson, Texas in United States
RegionReachAffinity
Texas195,5405.49×
Arizona35,5574.2×
Massachusetts29,2033.58×
California23,8990.52×
New York19,3590.84×
Illinois15,6781.14×
Florida13,5170.48×
Maryland11,4261.6×
Virginia10,3741.03×
Georgia8,5960.67×
North Carolina8,1490.65×
Michigan7,0960.65×
Ohio7,0420.55×
Pennsylvania6,8020.49×
New Jersey5,5700.53×
Tennessee5,5120.66×
Iowa5,4131.59×
Missouri5,1790.78×
Louisiana5,1620.97×
Indiana4,8380.64×
Alabama4,4860.78×
South Carolina4,4580.72×
Washington4,3860.53×
Oregon4,2810.9×
Minnesota4,2420.71×
Wisconsin4,2310.68×
Oklahoma4,2250.92×
Colorado3,6050.55×
Kentucky2,9800.57×
Arkansas2,8080.82×
Connecticut2,7160.65×
Mississippi2,7050.79×
Utah2,6010.7×
Kansas2,4340.75×
New Hampshire2,3851.46×
Delaware2,2591.98×
Nevada1,8870.47×
Hawaii1,7340.97×
Maine1,6831.13×
Idaho1,5910.77×
Nebraska1,4510.7×
New Mexico1,3430.65×
Rhode Island1,1110.84×
Montana9310.81×
Washington, District of Columbia8310.67×
West Virginia8280.43×
North Dakota6850.81×
South Dakota6680.7×
Vermont4250.58×
Alaska3340.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richardson, Texas audience
BrandAffinityCategory
Nebraska10.26×Travel & Leisure
Leverage (TV series)2.51×Movies & TV
George Mikan5.58×Sports
Cockpit1.73×Travel & Leisure
James Stewart, Jr.5.43×Sports
E-box2.15×Health
Lion of Judah2.16×
Ohio State Buckeyes women's basketball1.69×Sports
The Tree of Life (film)1.6×Movies & TV
Mad About You1.56×Movies & TV
Ext JS3.01×Technology & Electronics
IWeb1.82×
Rafael Lovato Jr.4.17×Sports
ixigo2×Travel & Leisure
Jeb Burton1.73×Sports
bumGenius2.37×Kids & Family
William Boyd (writer)1.74×Literature
The Boomtown Rats2.84×Music & Radio
Jebel Ali Free Zone2.47×Business & Career
St Matthew Passion1.82×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richardson, Texas audience
TraitClusterScore
Urban LifestyleOPEN1.65
Price SensitivityPREMIUM1.15
Risk AppetiteTHRILL1.12
Need for SecurityCONSERVATISM1.1
Luxury OrientationPREMIUM1.08
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Richardson, Texas
CountryShare
United States64.4%
Mexico15.8%
France12.3%

See Richardson, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Richardson, Texas have in United States?

Richardson, Texas has an estimated audience of 414,325 people in United States, concentrated in Texas and Arizona.

What is the gender split and age of Richardson, Texas fans?

65.2% of Richardson, Texas fans are female, 34.8% are male, with an average age of 37.6 years.

Which brands do Richardson, Texas fans like most?

Richardson, Texas fans show strongest brand affinity for Nebraska (10.26×), Leverage (TV series) (2.51×), and George Mikan (5.58×) over the country average.

Where do Richardson, Texas fans live in United States?

Richardson, Texas fans in United States are most concentrated in Texas (reach 195,540), Arizona (reach 35,557), and Massachusetts (reach 29,203). These three regions account for the largest share of the active audience.

What other brands do Richardson, Texas fans also like?

Beyond Richardson, Texas itself, the audience over-indexes on Leverage (TV series) (2.51×), George Mikan (5.58×), Cockpit (1.73×), and James Stewart, Jr. (5.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richardson, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.