Rio Grande Valley Audience in United States

Rio Grande Valley logo

Rio Grande Valley has an estimated audience of 1,023,510 people in United States. 52.4% are female, 47.6% are male, average age 35.2. Top regions: Texas, California, Florida. Top brand affinities: Life of Pi, Ub Iwerks, JTV (Indonesia), I-Witness, Mad About You.

The average Rio Grande Valley fan in United States is 35.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Life of Pi, Ub Iwerks, JTV (Indonesia), with strongest over-indexing on Life of Pi (4.08× the country average). Demographically, the Rio Grande Valley audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rio Grande Valley fans

Demographic split for Rio Grande Valley audience in United States
MetricValue
Female52.4%
Male47.6%
Average age35.2
Estimated audience size1,023,510

Audience persona

The typical Rio Grande Valley fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Rio Grande Valley in United States
RegionReachAffinity
Texas767,6339.39×
California108,6460.97×
Florida45,4660.66×
New York39,1000.68×
Illinois29,9310.88×
Arizona23,7651.14×
Georgia20,2270.64×
Virginia19,1620.77×
North Carolina19,0570.62×
Louisiana18,5321.4×
Oklahoma17,9991.58×
New Mexico17,8043.47×
Colorado17,7651.1×
Pennsylvania17,5140.51×
Washington16,9810.83×
Michigan16,8630.63×
Ohio16,7620.53×
Tennessee16,1370.79×
Massachusetts13,7450.68×
Missouri13,2630.8×
New Jersey12,5190.48×
Indiana12,1630.65×
Minnesota12,1620.83×
Maryland11,7450.67×
Wisconsin10,7140.7×
Alabama9,3530.65×
Oregon9,0870.77×
Arkansas8,9241.06×
Utah8,4630.92×
Kansas8,4251.04×
Kentucky8,1590.64×
South Carolina7,9620.52×
Nevada7,6290.77×
Iowa6,9080.82×
Washington, District of Columbia6,0791.98×
Connecticut5,6780.55×
Mississippi5,6500.67×
Nebraska5,1851.01×
Idaho3,7330.73×
Hawaii2,5600.58×
North Dakota2,0800.99×
Montana2,0740.73×
South Dakota1,9580.83×
New Hampshire1,8790.47×
West Virginia1,8660.39×
Rhode Island1,8140.56×
Maine1,7310.47×
Alaska1,5520.71×
Vermont1,2980.72×
Delaware1,0340.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio Grande Valley audience
BrandAffinityCategory
Life of Pi4.08×Movies & TV
Ub Iwerks10.3×Literature
JTV (Indonesia)1.63×
I-Witness11.99×Movies & TV
Mad About You2.54×Movies & TV
Stop Bullying3.21×Politics & Society
Penn & Teller1.52×Movies & TV
Toros de Tijuana4.81×Sports
The Tree of Life (film)2.12×Movies & TV
Ext JS4.94×Technology & Electronics
Better Off Dead (film)1.7×Movies & TV
Caesarea3.55×Travel & Leisure
Omaha Storm Chasers2.65×Sports
Flattop grill4.1×Home & Garden
VBulletin11.33×Internet & Social Media
Industrial Workers of the World3.47×Travel & Leisure
Equinix1.5×Business & Career
The Boomtown Rats6.19×Music & Radio
Duranguense1.56×Music & Radio
Star Trek: Insurrection2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio Grande Valley audience
TraitClusterScore
Need for SecurityCONSERVATISM1.15
ExtroversionTHRILL1.11
Urban LifestyleOPEN1.09
Risk AppetiteTHRILL1.02
Price SensitivityPREMIUM1.01
Social Media UsageJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Rio Grande Valley
CountryShare
United States69.2%
Mexico28.6%
Netherlands1.1%

See Rio Grande Valley audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rio Grande Valley have in United States?

Rio Grande Valley has an estimated audience of 1,023,510 people in United States, concentrated in Texas and California.

What is the gender split and age of Rio Grande Valley fans?

52.4% of Rio Grande Valley fans are female, 47.6% are male, with an average age of 35.2 years.

Which brands do Rio Grande Valley fans like most?

Rio Grande Valley fans show strongest brand affinity for Life of Pi (4.08×), Ub Iwerks (10.3×), and JTV (Indonesia) (1.63×) over the country average.

Where do Rio Grande Valley fans live in United States?

Rio Grande Valley fans in United States are most concentrated in Texas (reach 767,633), California (reach 108,646), and Florida (reach 45,466). These three regions account for the largest share of the active audience.

What other brands do Rio Grande Valley fans also like?

Beyond Rio Grande Valley itself, the audience over-indexes on Ub Iwerks (10.3×), JTV (Indonesia) (1.63×), I-Witness (11.99×), and Mad About You (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio Grande Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.