Rodriguez Audience in United States

Rodriguez logo

Rodriguez has an estimated audience of 556,866 people in United States. 48.0% are female, 52.0% are male, average age 43.3. Top brand affinities: REC TEC Grills, KiwiCo, Scratching post, Israel, Urban Outfitters.

Top brand affinities include REC TEC Grills, KiwiCo, Scratching post, with strongest over-indexing on REC TEC Grills (59.99× the country average). Demographically, the Rodriguez audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Rodriguez fans

Demographic split for Rodriguez audience in United States
MetricValue
Female48.0%
Male52.0%
Average age43.3
Estimated audience size556,866

Audience persona

The typical Rodriguez fan in United States is balanced, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for REC TEC Grills.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rodriguez audience
BrandAffinityCategory
REC TEC Grills59.99×Sports
KiwiCo11.99×Kids & Family
Scratching post14.16×Pets & Animals
Israel3.17×Travel & Leisure
Urban Outfitters2.29×Shopping
JibJab6.55×Internet & Social Media
Elsword18.04×Games
Wedgwood15.3×Home & Garden
Inland Empire (film)9.54×Movies & TV
Home Delivery2.86×Food & Beverages
Rosie the Riveter14.33×Business & Career
Academy Award for Best Original Score13.02×Movies & TV
Mangaka2.97×Literature
Pediatric Hematology and Oncology8.44×Health
John Havlicek10.52×Sports
On the Border Mexican Grill & Cantina4.6×Food & Beverages
Glue logic6.49×Technology & Electronics
3D printing1.65×Technology & Electronics
Corona (band)3.39×Music & Radio
Home staging3.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rodriguez audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
PatriotismCONSERVATISM1.77
TraditionCONSERVATISM1.71
Risk AppetiteTHRILL1.68
SustainabilityBALANCE1.35
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Rodriguez
CountryShare
United States29.0%
Mexico13.6%
Germany6.6%

See Rodriguez audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodriguez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.