Rubicon (TV series) Audience in United States

Rubicon (TV series) logo

Rubicon (TV series) has an estimated audience of 757,760 people in United States. 28.7% are female, 71.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Tokyo Story, Pro-Ject, Home equity, Elsword, Arrietty.

The average Rubicon (TV series) fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tokyo Story, Pro-Ject, Home equity, with strongest over-indexing on Tokyo Story (60.7× the country average). Demographically, the Rubicon (TV series) audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Rubicon (TV series) fans

Demographic split for Rubicon (TV series) audience in United States
MetricValue
Female28.7%
Male71.3%
Average age38.5
Estimated audience size757,760

Audience persona

The typical Rubicon (TV series) fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Tokyo Story.

Top regions in United States

Top regions ranked by reach for Rubicon (TV series) in United States
RegionReachAffinity
California131,8071.58×
Texas79,5901.22×
Florida49,1860.96×
New York45,0771.06×
Pennsylvania30,0561.18×
Oklahoma28,3033.36×
Illinois27,1581.08×
Georgia24,7961.06×
Arizona22,2381.44×
North Carolina21,8370.96×
New Jersey18,1270.94×
Ohio18,0350.77×
Washington17,4931.15×
Virginia17,4430.95×
Michigan16,4340.83×
Massachusetts15,2341.02×
Colorado14,5831.22×
Wisconsin14,1771.24×
Tennessee14,0130.92×
Maryland11,5910.89×
Indiana11,3600.82×
Louisiana10,5351.08×
Missouri10,0940.83×
Oregon10,0091.15×
South Carolina9,9610.87×
Alabama9,9390.94×
Minnesota9,4300.87×
Utah9,3231.37×
Nevada8,8261.2×
Kentucky8,3150.88×
Connecticut7,2150.95×
Kansas5,4550.91×
Arkansas5,3990.86×
Iowa4,9090.79×
Mississippi4,2290.68×
New Mexico3,9971.05×
Idaho3,3820.89×
Nebraska3,3430.88×
Hawaii3,1950.98×
Washington, District of Columbia2,8341.24×
New Hampshire2,3110.77×
West Virginia2,2090.63×
Maine2,1960.81×
Rhode Island1,9320.8×
Montana1,7840.85×
Delaware1,5490.74×
Alaska1,3010.8×
South Dakota1,1080.63×
Vermont9770.73×
North Dakota8830.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rubicon (TV series) audience
BrandAffinityCategory
Tokyo Story60.7×Movies & TV
Pro-Ject7.34×Music & Radio
Home equity2.75×Home & Garden
Elsword20×Games
Arrietty16.42×Movies & TV
Vivian Campbell20×Music & Radio
Omaha Storm Chasers18.4×Sports
Urban Outfitters1.65×Shopping
N1 road (South Africa)3.55×Travel & Leisure
Electrolyte3.79×Health
Hipster7.5×Politics & Society
Historic site3.26×Arts & Culture
Cuautitlán Izcalli23.53×Travel & Leisure
Cullinan Diamond11.25×
Hog Hunting2.24×Sports
ENA (Emergency Nurses Association)7.68×Health
Ub Iwerks17.95×Literature
Voter registration2.79×Politics & Society
Iztacalco20×Travel & Leisure
JDSU1.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rubicon (TV series) audience
TraitClusterScore
Family OrientationCONSERVATISM1.97
Need for SecurityCONSERVATISM1.71
Quality AwarenessPREMIUM1.49
Risk AppetiteTHRILL1.44
PatriotismCONSERVATISM1.42
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Rubicon (TV series)
CountryShare
United States16.3%
India14.2%
Mexico11.5%

See Rubicon (TV series) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Rubicon (TV series) have in United States?

Rubicon (TV series) has an estimated audience of 757,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Rubicon (TV series) fans?

28.7% of Rubicon (TV series) fans are female, 71.3% are male, with an average age of 38.5 years.

Which brands do Rubicon (TV series) fans like most?

Rubicon (TV series) fans show strongest brand affinity for Tokyo Story (60.7×), Pro-Ject (7.34×), and Home equity (2.75×) over the country average.

Where do Rubicon (TV series) fans live in United States?

Rubicon (TV series) fans in United States are most concentrated in California (reach 131,807), Texas (reach 79,590), and Florida (reach 49,186). These three regions account for the largest share of the active audience.

What other brands do Rubicon (TV series) fans also like?

Beyond Rubicon (TV series) itself, the audience over-indexes on Pro-Ject (7.34×), Home equity (2.75×), Elsword (20×), and Arrietty (16.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rubicon (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.