Saga Audience in United States

Saga logo

Saga has an estimated audience of 1,878,733 people in United States. 44.4% are female, 55.6% are male, average age 35.6. Top regions: New York, California, Texas. Top brand affinities: The Wallflower (manga), 3D printing, Emerald City Comicon, Pot roast, Sears.

The average Saga fan in United States is 35.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Wallflower (manga), 3D printing, Emerald City Comicon, with strongest over-indexing on The Wallflower (manga) (13.72× the country average). Demographically, the Saga audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Saga fans

Demographic split for Saga audience in United States
MetricValue
Female44.4%
Male55.6%
Average age35.6
Estimated audience size1,878,733

Audience persona

The typical Saga fan in United States is more male, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for The Wallflower (manga).

Top regions in United States

Top regions ranked by reach for Saga in United States
RegionReachAffinity
New York254,7842.43×
California206,3841×
Texas144,9420.9×
Florida122,1290.96×
Pennsylvania113,1621.79×
New Jersey58,8781.23×
Massachusetts57,2911.55×
Georgia51,9180.9×
Illinois50,8020.81×
North Carolina49,7790.88×
Michigan45,1330.92×
Ohio44,6310.77×
Virginia42,0110.92×
Washington36,8520.98×
South Carolina34,8421.23×
Arkansas33,7212.18×
Arizona33,6650.88×
Maryland30,8130.95×
Tennessee30,5590.81×
Indiana26,0250.76×
Colorado25,9260.88×
Missouri23,8100.79×
Minnesota23,6740.88×
Alabama23,0210.88×
Oregon21,4951×
Wisconsin21,3790.76×
Louisiana20,6860.85×
Oklahoma19,7920.95×
Connecticut19,5741.04×
Nevada18,8871.04×
Kentucky17,2670.73×
Utah12,6600.75×
New Mexico11,5031.22×
Mississippi11,1170.72×
Kansas11,1010.75×
Iowa10,9780.71×
North Dakota10,9232.83×
Washington, District of Columbia8,2981.47×
Hawaii7,9150.98×
Idaho7,3450.78×
Nebraska7,1090.75×
West Virginia6,4750.74×
New Hampshire6,1070.82×
Maine5,7110.85×
Rhode Island5,0620.85×
Montana3,8980.75×
Alaska3,7970.94×
Delaware3,3080.64×
South Dakota2,8350.65×
Vermont2,7890.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saga audience
BrandAffinityCategory
The Wallflower (manga)13.72×Literature
3D printing1.67×Technology & Electronics
Emerald City Comicon9.52×Literature
Pot roast3.46×Food & Beverages
Sears1.53×Shopping
Winemaking1.63×Food & Beverages
Casely2.13×Shopping
nbc chicago1.63×Movies & TV
Voltron: Legendary Defender4.63×Movies & TV
Chili con carne2.32×Food & Beverages
Enrique Hernández (baseball)4.09×Sports
ENA (Emergency Nurses Association)2.77×Health
Hauptschule3.14×Kids & Family
Oliver Platt1.83×Movies & TV
Temple Grandin1.62×Literature
Penn & Teller1.76×Movies & TV
Ezekiel Elliott1.61×Sports
Ironmongery2.03×Home & Garden
Overtone1.77×Beauty & Wellness
E-mentoring3.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saga audience
TraitClusterScore
Quality AwarenessPREMIUM1.22
ExtroversionTHRILL1.13
PatriotismCONSERVATISM1.04
MindfulnessBALANCE1.03
SpiritualityBALANCE1.03
Pet OwnershipJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Saga
CountryShare
United States20.3%
United Kingdom9.7%
Brazil7.4%

See Saga audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Saga have in United States?

Saga has an estimated audience of 1,878,733 people in United States, concentrated in New York and California.

What is the gender split and age of Saga fans?

44.4% of Saga fans are female, 55.6% are male, with an average age of 35.6 years.

Which brands do Saga fans like most?

Saga fans show strongest brand affinity for The Wallflower (manga) (13.72×), 3D printing (1.67×), and Emerald City Comicon (9.52×) over the country average.

Where do Saga fans live in United States?

Saga fans in United States are most concentrated in New York (reach 254,784), California (reach 206,384), and Texas (reach 144,942). These three regions account for the largest share of the active audience.

What other brands do Saga fans also like?

Beyond Saga itself, the audience over-indexes on 3D printing (1.67×), Emerald City Comicon (9.52×), Pot roast (3.46×), and Sears (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.