Southfield, Michigan Audience in United States

Southfield, Michigan logo

Southfield, Michigan has an estimated audience of 457,397 people in United States. 55.2% are female, 44.8% are male, average age 43.0. Top regions: Michigan, California, Texas. Top brand affinities: Laguna (province), JTV (Indonesia), Israeli cuisine, Sinaloa, Chili con carne.

The average Southfield, Michigan fan in United States is 43.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Laguna (province), JTV (Indonesia), Israeli cuisine, with strongest over-indexing on Laguna (province) (18.13× the country average). Demographically, the Southfield, Michigan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Southfield, Michigan fans

Demographic split for Southfield, Michigan audience in United States
MetricValue
Female55.2%
Male44.8%
Average age43.0
Estimated audience size457,397

Audience persona

The typical Southfield, Michigan fan in United States is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Southfield, Michigan in United States
RegionReachAffinity
Michigan343,04829.89×
California14,5100.29×
Texas14,1440.36×
Ohio12,6170.9×
Massachusetts12,4211.38×
Florida11,5360.37×
Illinois11,4480.75×
New York11,0210.43×
Georgia8,8980.63×
Louisiana6,9541.18×
North Carolina6,0600.44×
Indiana5,5970.67×
Virginia5,3160.48×
Pennsylvania5,1800.34×
Maryland5,0730.65×
New Jersey3,7340.32×
Tennessee3,7300.41×
Wisconsin3,6470.53×
Missouri3,1380.43×
Connecticut3,0500.66×
Washington2,8860.31×
Colorado2,4120.33×
Minnesota2,3530.36×
Arizona2,2760.24×
South Carolina2,1540.31×
Kentucky1,8990.33×
Alabama1,8380.29×
Iowa1,5030.4×
Nevada1,3070.3×
Oklahoma1,2160.24×
Mississippi1,2070.32×
Kansas1,1410.32×
Oregon1,1020.21×
Utah9070.22×
Arkansas9010.24×
Nebraska7720.34×
Washington, District of Columbia6150.45×
New Mexico5120.22×
New Hampshire4930.27×
Hawaii4920.25×
West Virginia4780.22×
Alaska4770.49×
Rhode Island4440.3×
Idaho4420.19×
Montana4160.33×
Maine4120.25×
South Dakota4110.39×
North Dakota4000.43×
Delaware3980.32×
Wyoming3870.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southfield, Michigan audience
BrandAffinityCategory
Laguna (province)18.13×
JTV (Indonesia)7.88×
Israeli cuisine7.36×Food & Beverages
Sinaloa2.05×Travel & Leisure
Chili con carne1.72×Food & Beverages
Overtone1.99×Beauty & Wellness
Brian Grazer5.38×Movies & TV
Nick Jr. (Australia)1.75×Kids & Family
Better Off Dead (film)2.06×Movies & TV
Ellen Burstyn1.6×Movies & TV
Academy Award for Best Visual Effects1.83×Movies & TV
Title Nine1.53×Fashion & Accessoires
Ohio State Buckeyes women's basketball1.67×Sports
Ixtapaluca2.32×Travel & Leisure
Otto Graham2.52×Sports
Summer Days (And Summer Nights!!)3.84×Music & Radio
Isabel Pantoja2.81×Music & Radio
The Godfather Part II1.65×Movies & TV
Academy Award for Best Film Editing1.61×Movies & TV
E-box1.5×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southfield, Michigan audience
TraitClusterScore
Career OrientationPOWER1.5
IndulgenceJOY1.3
Family OrientationCONSERVATISM1.2
Risk AppetiteTHRILL1.19
Convenience OrientationPREMIUM1.19
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Southfield, Michigan
CountryShare
United States83.9%
United Kingdom6.4%
South Africa4.2%

See Southfield, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Southfield, Michigan have in United States?

Southfield, Michigan has an estimated audience of 457,397 people in United States, concentrated in Michigan and California.

What is the gender split and age of Southfield, Michigan fans?

55.2% of Southfield, Michigan fans are female, 44.8% are male, with an average age of 43.0 years.

Which brands do Southfield, Michigan fans like most?

Southfield, Michigan fans show strongest brand affinity for Laguna (province) (18.13×), JTV (Indonesia) (7.88×), and Israeli cuisine (7.36×) over the country average.

Where do Southfield, Michigan fans live in United States?

Southfield, Michigan fans in United States are most concentrated in Michigan (reach 343,048), California (reach 14,510), and Texas (reach 14,144). These three regions account for the largest share of the active audience.

What other brands do Southfield, Michigan fans also like?

Beyond Southfield, Michigan itself, the audience over-indexes on JTV (Indonesia) (7.88×), Israeli cuisine (7.36×), Sinaloa (2.05×), and Chili con carne (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southfield, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.