Square foot Audience in United States

Square foot logo

Square foot has an estimated audience of 3,361,406 people in United States. 62.5% are female, 37.5% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Leverage (TV series), Diane Sawyer, Israeli cuisine, The Tree of Life (film), JBS USA.

The average Square foot fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leverage (TV series), Diane Sawyer, Israeli cuisine, with strongest over-indexing on Leverage (TV series) (1.71× the country average). Demographically, the Square foot audience skews more female with an average age of 40.3, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Square foot fans

Demographic split for Square foot audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.3
Estimated audience size3,361,406

Audience persona

The typical Square foot fan in United States is more female, around 40.3 years old, with strong DIY Mentality tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for Square foot in United States
RegionReachAffinity
California456,5621.24×
Texas340,1541.18×
Florida277,8041.22×
New York216,5821.15×
Georgia118,3521.14×
Pennsylvania114,6421.01×
Illinois114,3541.02×
Ohio103,5021×
North Carolina101,9991.01×
Michigan88,9161.01×
New Jersey87,7611.03×
Virginia84,9231.04×
Washington79,6221.18×
Tennessee70,6771.05×
Arizona69,2101.01×
Massachusetts66,9081.01×
Indiana63,1261.03×
Maryland53,8970.93×
Missouri52,8510.98×
Colorado52,4430.99×
South Carolina50,5571×
Wisconsin50,3581×
Minnesota47,0840.98×
Alabama45,8900.98×
Oregon40,6941.06×
Louisiana39,4070.91×
Kentucky39,2880.93×
Oklahoma37,3281×
Connecticut32,7250.97×
Nevada32,0800.99×
Utah31,3641.04×
Kansas30,2791.14×
Iowa27,6971×
Arkansas27,3210.99×
Mississippi23,0650.83×
Hawaii18,3121.27×
Idaho16,8941×
Nebraska16,8701×
New Mexico15,5830.92×
West Virginia13,6650.87×
New Hampshire11,8750.9×
Maine11,4590.95×
Washington, District of Columbia10,5261.04×
Rhode Island9,5060.89×
Montana8,6400.93×
Delaware7,6610.83×
Alaska6,8560.95×
South Dakota6,7960.87×
North Dakota6,2430.9×
Vermont5,0250.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Square foot audience
BrandAffinityCategory
Leverage (TV series)1.71×Movies & TV
Diane Sawyer1.86×Movies & TV
Israeli cuisine1.75×Food & Beverages
The Tree of Life (film)2×Movies & TV
JBS USA2.58×Food & Beverages
Life of Pi1.51×Movies & TV
Title Nine1.53×Fashion & Accessoires
Academy Award for Best Film Editing1.84×Movies & TV
Cultural studies1.53×Business & Career
Barclays Center1.57×Sports
IWeb2.26×
Gauri Khan1.77×Movies & TV
Omaha Storm Chasers1.6×Sports
Ub Iwerks2.31×Literature
Memphis May Fire1.53×Music & Radio
Iztaccihuatl1.87×
Apostrophe1.55×Literature
Star Trek: Insurrection1.58×Movies & TV
John Gray (U.S. author)1.56×Literature
Industrial Workers of the World1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Square foot audience
TraitClusterScore
DIY MentalityTHRILL1.47
Price SensitivityPREMIUM1.26
Need for SecurityCONSERVATISM1.21
Quality AwarenessPREMIUM1.21
Family OrientationCONSERVATISM1.15
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Square foot
CountryShare
United States61.4%
France34.0%
United Kingdom0.8%

See Square foot audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Square foot have in United States?

Square foot has an estimated audience of 3,361,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Square foot fans?

62.5% of Square foot fans are female, 37.5% are male, with an average age of 40.3 years.

Which brands do Square foot fans like most?

Square foot fans show strongest brand affinity for Leverage (TV series) (1.71×), Diane Sawyer (1.86×), and Israeli cuisine (1.75×) over the country average.

Where do Square foot fans live in United States?

Square foot fans in United States are most concentrated in California (reach 456,562), Texas (reach 340,154), and Florida (reach 277,804). These three regions account for the largest share of the active audience.

What other brands do Square foot fans also like?

Beyond Square foot itself, the audience over-indexes on Diane Sawyer (1.86×), Israeli cuisine (1.75×), The Tree of Life (film) (2×), and JBS USA (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Square foot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.