Steve Lukather Audience in United States

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Steve Lukather has an estimated audience of 352,207 people in United States. 6.6% are female, 93.4% are male, average age 50.8. Top regions: California, Florida, Texas. Top brand affinities: Whataburger, Winemaking, ARCO, Ayrton Senna, Mortgage insurance.

The average Steve Lukather fan in United States is 50.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Whataburger, Winemaking, ARCO, with strongest over-indexing on Whataburger (1.51× the country average). Demographically, the Steve Lukather audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Steve Lukather fans

Demographic split for Steve Lukather audience in United States
MetricValue
Female6.6%
Male93.4%
Average age50.8
Estimated audience size352,207

Audience persona

The typical Steve Lukather fan in United States is more male, around 50.8 years old, with strong Individualism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Steve Lukather in United States
RegionReachAffinity
California45,4591.17×
Florida26,8811.13×
Texas23,8350.79×
New York18,5770.94×
Pennsylvania13,9911.18×
Ohio13,4531.24×
Illinois12,5711.07×
North Carolina10,4420.99×
Michigan10,2351.11×
New Jersey9,6511.08×
Georgia8,9620.83×
Tennessee8,7931.24×
Virginia8,5260.99×
Massachusetts8,0731.16×
Washington7,5531.07×
Indiana7,4071.15×
Arizona6,4430.9×
Missouri5,9241.04×
Connecticut5,6251.59×
Wisconsin5,6241.06×
Colorado5,6201.01×
Kentucky5,3571.21×
South Carolina5,1500.97×
Minnesota5,0511×
Maryland4,9510.82×
Alabama4,7880.97×
Nevada4,7451.39×
Oregon4,7391.17×
Louisiana3,9920.88×
Oklahoma3,6830.94×
Kansas2,7390.99×
Iowa2,6760.92×
Utah2,5580.81×
Arkansas2,4490.84×
Nebraska2,3791.35×
Mississippi2,2140.76×
West Virginia2,1031.28×
New Hampshire1,7331.25×
Idaho1,5920.9×
New Mexico1,3560.77×
Maine1,3431.06×
Rhode Island1,2761.14×
Hawaii1,1100.73×
Washington, District of Columbia8430.8×
Delaware8350.86×
Montana7650.78×
Vermont5940.96×
North Dakota5770.8×
South Dakota5630.69×
Alaska4130.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Lukather audience
BrandAffinityCategory
Whataburger1.51×Food & Beverages
Winemaking3.19×Food & Beverages
ARCO1.55×Cars & Mobility
Ayrton Senna3.89×Sports
Mortgage insurance1.73×Business & Career
Temple Grandin1.75×Literature
Enfamil1.53×Kids & Family
Mike Conley, Jr.1.51×Sports
Riffle5.86×Politics & Society
Ironmongery1.68×Home & Garden
La Capital1.8×News
Pendleton, Oregon2.31×Travel & Leisure
Dalit2.84×Politics & Society
Assassin's Creed II: Discovery5.95×Games
President of Iraq3.87×Politics & Society
Italian Riviera1.73×Travel & Leisure
WFLA News Channel 82.67×Movies & TV
CAD/CAM dentistry1.82×Health
Carnivàle1.63×Movies & TV
Roy Wood, Jr.1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Lukather audience
TraitClusterScore
IndividualismJOY1.09
SpiritualityBALANCE1.07
TraditionCONSERVATISM1.07
Social Media UsageJOY1.06
Career OrientationPOWER0.99
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Steve Lukather
CountryShare
United States81.8%
Italy9.5%
Germany8.6%

See Steve Lukather audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Steve Lukather have in United States?

Steve Lukather has an estimated audience of 352,207 people in United States, concentrated in California and Florida.

What is the gender split and age of Steve Lukather fans?

6.6% of Steve Lukather fans are female, 93.4% are male, with an average age of 50.8 years.

Which brands do Steve Lukather fans like most?

Steve Lukather fans show strongest brand affinity for Whataburger (1.51×), Winemaking (3.19×), and ARCO (1.55×) over the country average.

Where do Steve Lukather fans live in United States?

Steve Lukather fans in United States are most concentrated in California (reach 45,459), Florida (reach 26,881), and Texas (reach 23,835). These three regions account for the largest share of the active audience.

What other brands do Steve Lukather fans also like?

Beyond Steve Lukather itself, the audience over-indexes on Winemaking (3.19×), ARCO (1.55×), Ayrton Senna (3.89×), and Mortgage insurance (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Lukather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.