Sussex County, New Jersey Audience in United States

Sussex County, New Jersey logo

Sussex County, New Jersey has an estimated audience of 798,078 people in United States. 66.2% are female, 33.8% are male, average age 41.7. Top regions: New Jersey, Delaware, New York. Top brand affinities: Pillow, Mothercare, Google Analytics, Buenavista (Madrid), Monroe Carell Jr. Children's Hospital at Vanderbilt.

The average Sussex County, New Jersey fan in United States is 41.7 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Delaware, New York. Top brand affinities include Pillow, Mothercare, Google Analytics, with strongest over-indexing on Pillow (1.55× the country average). Demographically, the Sussex County, New Jersey audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Sussex County, New Jersey fans

Demographic split for Sussex County, New Jersey audience in United States
MetricValue
Female66.2%
Male33.8%
Average age41.7
Estimated audience size798,078

Audience persona

The typical Sussex County, New Jersey fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Sussex County, New Jersey in United States
RegionReachAffinity
New Jersey131,3506.47×
Delaware77,88935.37×
New York33,1240.74×
Pennsylvania26,3680.98×
Maryland14,5491.06×
Virginia11,2540.58×
Florida9,9630.18×
California6,6520.08×
Texas5,9750.09×
North Carolina4,7820.2×
Massachusetts3,4690.22×
Georgia3,4530.14×
Illinois2,6290.1×
Ohio2,6290.11×
South Carolina2,3650.2×
Connecticut2,3500.29×
Tennessee1,8710.12×
Wisconsin1,7920.15×
Colorado1,6560.13×
Michigan1,6120.08×
Arizona1,5260.09×
Indiana1,3990.1×
Washington1,2700.08×
Missouri1,1750.09×
Kentucky1,1530.12×
Washington, District of Columbia1,1450.48×
Alabama7810.07×
Minnesota7750.07×
Oregon7740.08×
Louisiana7190.07×
Nevada6590.09×
New Hampshire6240.2×
West Virginia6230.17×
Oklahoma5860.07×
Iowa5470.08×
Utah5420.08×
Kansas5140.08×
Maine5130.18×
Mississippi4580.07×
Rhode Island4070.16×
Arkansas4070.06×
Vermont3830.27×
Hawaii2750.08×
Idaho2670.07×
Alaska2670.16×
Montana2320.1×
New Mexico2320.06×
South Dakota2290.12×
North Dakota2230.14×
Wyoming2160.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sussex County, New Jersey audience
BrandAffinityCategory
Pillow1.55×Home & Garden
Mothercare1.68×Kids & Family
Google Analytics1.57×Internet & Social Media
Buenavista (Madrid)2.51×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt2.95×Travel & Leisure
Brooklyn College1.75×Business & Career
Brookside1.85×Movies & TV
IRS e-file1.51×
John Gray (U.S. author)3.49×Literature
Nasi goreng4.5×Food & Beverages
richard speight jr2.41×Movies & TV
Indiana University School of Medicine1.57×Business & Career
JTG3.71×Sports
Sin Embargo MX1.73×News
Canino1.85×Travel & Leisure
Nonito Donaire1.83×Sports
Bugzy Malone1.59×Music & Radio
Tigre, Buenos Aires2.54×Travel & Leisure
Mount Nemrut1.53×Travel & Leisure
Casa.it1.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sussex County, New Jersey audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
Community OrientationOPEN1.33
DIY MentalityTHRILL1.2
TraditionCONSERVATISM1.13
Family OrientationCONSERVATISM1.13
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Sussex County, New Jersey
CountryShare
United States88.9%
United Kingdom10.3%
Canada0.4%

See Sussex County, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sussex County, New Jersey have in United States?

Sussex County, New Jersey has an estimated audience of 798,078 people in United States, concentrated in New Jersey and Delaware.

What is the gender split and age of Sussex County, New Jersey fans?

66.2% of Sussex County, New Jersey fans are female, 33.8% are male, with an average age of 41.7 years.

Which brands do Sussex County, New Jersey fans like most?

Sussex County, New Jersey fans show strongest brand affinity for Pillow (1.55×), Mothercare (1.68×), and Google Analytics (1.57×) over the country average.

Where do Sussex County, New Jersey fans live in United States?

Sussex County, New Jersey fans in United States are most concentrated in New Jersey (reach 131,350), Delaware (reach 77,889), and New York (reach 33,124). These three regions account for the largest share of the active audience.

What other brands do Sussex County, New Jersey fans also like?

Beyond Sussex County, New Jersey itself, the audience over-indexes on Mothercare (1.68×), Google Analytics (1.57×), Buenavista (Madrid) (2.51×), and Monroe Carell Jr. Children's Hospital at Vanderbilt (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sussex County, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.