The Color Purple (musical) Audience in United States

The Color Purple (musical) logo

The Color Purple (musical) has an estimated audience of 309,192 people in United States. 62.9% are female, 37.1% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Nia Jax, Whataburger, Endless Space, Google Photos, Home staging.

The average The Color Purple (musical) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nia Jax, Whataburger, Endless Space, with strongest over-indexing on Nia Jax (10.62× the country average). Demographically, the The Color Purple (musical) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of The Color Purple (musical) fans

Demographic split for The Color Purple (musical) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.6
Estimated audience size309,192

Audience persona

The typical The Color Purple (musical) fan in United States is more female, around 41.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nia Jax.

Top regions in United States

Top regions ranked by reach for The Color Purple (musical) in United States
RegionReachAffinity
California31,8040.94×
Texas28,1301.06×
Florida18,8680.9×
New York18,5541.07×
Georgia13,9111.46×
Alabama13,5973.15×
North Carolina11,6131.25×
Arizona11,3781.8×
Illinois10,8891.06×
Pennsylvania10,4391×
Ohio9,2240.97×
Virginia8,3581.11×
Michigan8,2211.02×
New Jersey7,0630.9×
Tennessee6,8041.1×
Maryland6,3141.19×
Massachusetts5,7040.94×
Washington5,5940.9×
Louisiana5,4201.36×
South Carolina5,3811.16×
Indiana5,3510.95×
Missouri5,2041.04×
Colorado4,0240.83×
Kentucky3,8671×
Wisconsin3,8010.82×
Minnesota3,6670.83×
Mississippi3,5781.4×
Arkansas3,4121.34×
Oklahoma3,3250.97×
Connecticut2,9740.96×
Oregon2,9650.84×
Nevada2,3970.8×
Utah2,2440.81×
Kansas2,0940.86×
Iowa2,0510.81×
New Mexico1,2020.78×
Nebraska1,2000.77×
Washington, District of Columbia1,1481.23×
West Virginia1,1130.77×
Idaho1,0610.68×
Hawaii1,0550.79×
Alaska1,0051.52×
New Hampshire8590.7×
Rhode Island8110.82×
Maine8070.73×
Delaware7990.94×
Montana5970.7×
Vermont4650.86×
South Dakota4470.63×
North Dakota4050.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Color Purple (musical) audience
BrandAffinityCategory
Nia Jax10.62×Sports
Whataburger1.83×Food & Beverages
Endless Space19.4×Games
Google Photos1.74×Technology & Electronics
Home staging3.53×Home & Garden
Kansas1.7×Travel & Leisure
Jme20×Music & Radio
UK garage3.28×Music & Radio
Fairy godmother4.45×Literature
Nebraska Cornhuskers football1.89×Sports
Commercial mortgage3.37×Business & Career
Isometric exercise4.29×Sports
Elsword7.95×Games
Mortgage insurance2.09×Business & Career
Stamp collecting2.16×Home & Garden
Ken Chu26.47×Music & Radio
Charlamagne Tha God4.24×Movies & TV
Steampunk2.17×Fashion & Accessoires
On the Border Mexican Grill & Cantina2.77×Food & Beverages
Anderson Silva (kickboxer)4.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Color Purple (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Urban LifestyleOPEN1.52
Quality AwarenessPREMIUM1.47
ExtroversionTHRILL1.4
TraditionCONSERVATISM1.37
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for The Color Purple (musical)
CountryShare
United States41.1%
Canada10.3%
United Kingdom6.4%

See The Color Purple (musical) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Color Purple (musical) have in United States?

The Color Purple (musical) has an estimated audience of 309,192 people in United States, concentrated in California and Texas.

What is the gender split and age of The Color Purple (musical) fans?

62.9% of The Color Purple (musical) fans are female, 37.1% are male, with an average age of 41.6 years.

Which brands do The Color Purple (musical) fans like most?

The Color Purple (musical) fans show strongest brand affinity for Nia Jax (10.62×), Whataburger (1.83×), and Endless Space (19.4×) over the country average.

Where do The Color Purple (musical) fans live in United States?

The Color Purple (musical) fans in United States are most concentrated in California (reach 31,804), Texas (reach 28,130), and Florida (reach 18,868). These three regions account for the largest share of the active audience.

What other brands do The Color Purple (musical) fans also like?

Beyond The Color Purple (musical) itself, the audience over-indexes on Whataburger (1.83×), Endless Space (19.4×), Google Photos (1.74×), and Home staging (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Color Purple (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.