The Dirty Heads Audience in United States

The Dirty Heads logo

The Dirty Heads has an estimated audience of 382,910 people in United States. 44.8% are female, 55.2% are male, average age 38.4. Top regions: California, Florida, Texas. Top brand affinities: Dog breed, Home construction, Product design, Alaska, Nebraska Cornhuskers football.

The average The Dirty Heads fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dog breed, Home construction, Product design, with strongest over-indexing on Dog breed (3.85× the country average). Demographically, the The Dirty Heads audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Dirty Heads fans

Demographic split for The Dirty Heads audience in United States
MetricValue
Female44.8%
Male55.2%
Average age38.4
Estimated audience size382,910

Audience persona

The typical The Dirty Heads fan in United States is more male, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Dirty Heads in United States
RegionReachAffinity
California38,8550.92×
Florida26,0591.01×
Texas14,1700.43×
Virginia11,7211.26×
Colorado11,6981.94×
Pennsylvania11,5730.9×
Ohio11,2770.96×
Arizona10,9281.4×
North Carolina10,7730.94×
New York10,4490.49×
New Jersey9,7001×
Utah7,5492.2×
Illinois7,3180.57×
Massachusetts6,5960.87×
Washington6,4860.84×
Oregon6,4481.47×
Missouri5,9400.96×
Georgia5,3560.45×
South Carolina4,9280.86×
Michigan4,8450.48×
Nevada4,6791.26×
Indiana4,6740.67×
Idaho4,4452.31×
Tennessee4,2810.56×
Maryland4,1250.63×
Connecticut3,9721.03×
Oklahoma3,8190.9×
Wisconsin3,7430.65×
New Hampshire3,6402.41×
Alaska2,7263.33×
Maine2,5541.86×
Minnesota2,5200.46×
Kentucky2,4760.52×
Kansas2,3260.77×
Mississippi2,1590.68×
Arkansas2,1360.68×
Alabama2,0970.39×
Iowa2,0120.64×
Louisiana1,8050.37×
Nebraska1,6880.88×
Wyoming1,6582.92×
New Mexico1,4650.76×
Hawaii1,0260.62×
Montana1,0210.96×
Rhode Island9340.77×
West Virginia9280.52×
Vermont8771.3×
Delaware8360.79×
South Dakota5500.62×
Washington, District of Columbia4230.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Dirty Heads audience
BrandAffinityCategory
Dog breed3.85×Pets & Animals
Home construction3.62×Home & Garden
Product design3.76×Business & Career
Alaska2.54×Travel & Leisure
Nebraska Cornhuskers football3.99×Sports
Minnesota1.62×Travel & Leisure
Justice2.53×Politics & Society
JDSU2.63×Business & Career
Elsword13.98×Games
Jesse Plemons2.87×Movies & TV
Home equity1.63×Home & Garden
Jaws4.1×Movies & TV
Magazine (band)4.7×Music & Radio
Embroidery Library11.12×Home & Garden
3D printing1.68×Technology & Electronics
Staycation2.05×Home & Garden
Pro-Ject2.55×Music & Radio
Home staging3.22×Home & Garden
UK garage3.32×Music & Radio
Nebraska1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Dirty Heads audience
TraitClusterScore
SustainabilityBALANCE1.49
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.34
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.26
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for The Dirty Heads
CountryShare
United States84.3%
Brazil2.3%
Canada2.2%

See The Dirty Heads audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Dirty Heads have in United States?

The Dirty Heads has an estimated audience of 382,910 people in United States, concentrated in California and Florida.

What is the gender split and age of The Dirty Heads fans?

44.8% of The Dirty Heads fans are female, 55.2% are male, with an average age of 38.4 years.

Which brands do The Dirty Heads fans like most?

The Dirty Heads fans show strongest brand affinity for Dog breed (3.85×), Home construction (3.62×), and Product design (3.76×) over the country average.

Where do The Dirty Heads fans live in United States?

The Dirty Heads fans in United States are most concentrated in California (reach 38,855), Florida (reach 26,059), and Texas (reach 14,170). These three regions account for the largest share of the active audience.

What other brands do The Dirty Heads fans also like?

Beyond The Dirty Heads itself, the audience over-indexes on Home construction (3.62×), Product design (3.76×), Alaska (2.54×), and Nebraska Cornhuskers football (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Dirty Heads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.