The Divergent Series Audience in United States

The Divergent Series logo

The Divergent Series has an estimated audience of 407,887 people in United States. 100.0% are female, 0.0% are male, average age 33.7. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Monroe Carell Jr. Children's Hospital at Vanderbilt, Italic languages, Commercial mortgage, REO Speedwagon.

The average The Divergent Series fan in United States is 33.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Monroe Carell Jr. Children's Hospital at Vanderbilt, Italic languages, with strongest over-indexing on Dog breed (3.21× the country average). Demographically, the The Divergent Series audience skews more female with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Divergent Series fans

Demographic split for The Divergent Series audience in United States
MetricValue
Female100.0%
Male0.0%
Average age33.7
Estimated audience size407,887

Audience persona

The typical The Divergent Series fan in United States is more female, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Divergent Series in United States
RegionReachAffinity
Texas38,4571.1×
California37,6490.84×
Florida26,8540.97×
New York16,9330.74×
Ohio14,4231.15×
Illinois13,0570.96×
Georgia12,4530.99×
North Carolina12,3741.01×
Pennsylvania12,0990.88×
Michigan11,4031.07×
Tennessee9,6201.18×
Indiana8,7491.17×
Missouri8,5361.3×
Washington8,5351.04×
Virginia8,2560.83×
New Jersey7,2770.7×
Colorado7,2381.13×
Wisconsin6,9721.14×
South Carolina6,8431.12×
Minnesota6,7811.16×
Kentucky6,6901.31×
Oklahoma6,3111.39×
Massachusetts6,2800.78×
Louisiana6,1341.17×
Maryland5,1110.73×
Oregon5,0491.08×
Utah4,9091.34×
Arkansas4,5931.37×
Iowa4,4411.32×
Kansas4,2531.32×
Mississippi3,8331.14×
Nevada3,7850.96×
Idaho3,3561.64×
Connecticut3,1760.78×
New Mexico2,1491.05×
West Virginia1,9911.05×
Hawaii1,8671.07×
Montana1,6981.5×
Arizona1,5350.18×
Maine1,4691.01×
New Hampshire1,3540.84×
South Dakota1,3481.43×
Alabama1,1630.2×
North Dakota1,0521.26×
Rhode Island9310.72×
Wyoming8391.39×
Delaware7920.7×
Washington, District of Columbia6670.54×
Vermont6470.9×
Nebraska3530.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Divergent Series audience
BrandAffinityCategory
Dog breed3.21×Pets & Animals
Monroe Carell Jr. Children's Hospital at Vanderbilt7.16×Travel & Leisure
Italic languages1.65×Politics & Society
Commercial mortgage1.54×Business & Career
REO Speedwagon1.77×Music & Radio
Lindsey Shaw2.22×Movies & TV
Gary Clark, Jr.2.79×Music & Radio
Ironmongery2.05×Home & Garden
Falafel1.63×Food & Beverages
Analog telephone adapter4.16×
Pendleton, Oregon2.05×Travel & Leisure
Artillery1.68×Music & Radio
aslan4.59×Literature
Ted Ginn, Jr.3.04×Sports
richard speight jr2.71×Movies & TV
Isan1.73×Travel & Leisure
IPL Cricket1.95×Sports
Vaughn Gittin Jr.3.75×Sports
British Grand Prix1.94×Sports
Ode1.65×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Divergent Series audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.22
Social Media UsageJOY1.19
Pet OwnershipJOY1.15
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for The Divergent Series
CountryShare
United States82.0%
United Kingdom8.7%
Italy3.2%

See The Divergent Series audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Divergent Series have in United States?

The Divergent Series has an estimated audience of 407,887 people in United States, concentrated in Texas and California.

What is the gender split and age of The Divergent Series fans?

100.0% of The Divergent Series fans are female, 0.0% are male, with an average age of 33.7 years.

Which brands do The Divergent Series fans like most?

The Divergent Series fans show strongest brand affinity for Dog breed (3.21×), Monroe Carell Jr. Children's Hospital at Vanderbilt (7.16×), and Italic languages (1.65×) over the country average.

Where do The Divergent Series fans live in United States?

The Divergent Series fans in United States are most concentrated in Texas (reach 38,457), California (reach 37,649), and Florida (reach 26,854). These three regions account for the largest share of the active audience.

What other brands do The Divergent Series fans also like?

Beyond The Divergent Series itself, the audience over-indexes on Monroe Carell Jr. Children's Hospital at Vanderbilt (7.16×), Italic languages (1.65×), Commercial mortgage (1.54×), and REO Speedwagon (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Divergent Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.