Ode Audience in United States

Ode has an estimated audience of 269,059 people in United States. 82.0% are female, 18.0% are male, average age 35.2. Top regions: Ohio, California, Texas. Top brand affinities: Powerade, Jennifer Lawrence, Tory Burch, Hermès, Designer clothing.

The average Ode fan in United States is 35.2 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Powerade, Jennifer Lawrence, Tory Burch, with strongest over-indexing on Powerade (51.58× the country average). Demographically, the Ode audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: NGO / Political Party

Demographics of Ode fans

Demographic split for Ode audience in United States
MetricValue
Female82.0%
Male18.0%
Average age35.2
Estimated audience size269,059

Audience persona

The typical Ode fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Powerade.

Top regions in United States

Top regions ranked by reach for Ode in United States
RegionReachAffinity
Ohio66,5188.03×
California29,0740.98×
Texas19,7870.86×
New York14,6370.97×
Florida13,5450.74×
Washington8,1961.52×
Pennsylvania8,1410.9×
Georgia7,4700.9×
Illinois7,4660.83×
North Carolina7,0170.87×
Virginia6,2060.95×
New Jersey5,8060.85×
Michigan5,7870.82×
Oregon5,7371.86×
Massachusetts5,0640.96×
Indiana4,3750.89×
Maryland4,1580.9×
Tennessee4,0290.75×
Arizona3,8580.7×
Missouri3,5910.83×
Colorado3,3420.79×
South Carolina3,1830.79×
Wisconsin2,9980.74×
Alabama2,9760.79×
Louisiana2,7990.81×
Minnesota2,7890.72×
Oklahoma2,6120.87×
Kentucky2,6070.77×
Connecticut2,3350.87×
Utah1,8200.76×
Nevada1,6900.65×
Arkansas1,6860.76×
Mississippi1,6130.73×
Iowa1,5740.71×
Kansas1,5610.74×
West Virginia1,2621.01×
Hawaii1,0970.95×
Idaho9700.72×
Nebraska9660.72×
New Mexico9650.72×
South Dakota8361.34×
Maine7930.82×
Washington, District of Columbia7790.96×
New Hampshire7740.73×
Rhode Island7050.82×
Montana6740.9×
Delaware5480.74×
Alaska5390.94×
Vermont3950.84×
North Dakota3880.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ode audience
BrandAffinityCategory
Powerade51.58×Food & Beverages
Jennifer Lawrence3.67×Movies & TV
Tory Burch2.18×Fashion & Accessoires
Hermès2.24×Fashion & Accessoires
Designer clothing1.62×Fashion & Accessoires
The New York Times1.53×News
Marc Jacobs2.46×Fashion & Accessoires
Urban Outfitters1.55×Shopping
Foot Locker1.7×Shopping
The Economist2.04×Business & Career
Eye shadow1.55×Beauty & Wellness
Abercrombie & Fitch1.65×Fashion & Accessoires
Angelina Jolie1.7×Movies & TV
Bruce Springsteen1.92×Music & Radio
Charlotte Tilbury1.75×Beauty & Wellness
Bob Dylan1.6×Music & Radio
Data science1.89×Business & Career
Stella McCartney1.92×Fashion & Accessoires
Meryl Streep1.72×Movies & TV
CC cream1.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ode audience
TraitClusterScore
IndulgenceJOY1.4
MindfulnessBALANCE1.25
Design AffinityPREMIUM1.25
CreativityOPEN1.07
IndividualismJOY1.06
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Ode
CountryShare
United States18.4%
Brazil12.0%
France10.3%

See Ode audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Ode have in United States?

Ode has an estimated audience of 269,059 people in United States, concentrated in Ohio and California.

What is the gender split and age of Ode fans?

82.0% of Ode fans are female, 18.0% are male, with an average age of 35.2 years.

Which brands do Ode fans like most?

Ode fans show strongest brand affinity for Powerade (51.58×), Jennifer Lawrence (3.67×), and Tory Burch (2.18×) over the country average.

Where do Ode fans live in United States?

Ode fans in United States are most concentrated in Ohio (reach 66,518), California (reach 29,074), and Texas (reach 19,787). These three regions account for the largest share of the active audience.

What other brands do Ode fans also like?

Beyond Ode itself, the audience over-indexes on Jennifer Lawrence (3.67×), Tory Burch (2.18×), Hermès (2.24×), and Designer clothing (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.