Rascasse Audience Intelligence

Ode Audience in United States

A data profile of the people who buy, follow and care about Ode in United States — modelled from more than twelve digital signal sources. Ode has an estimated audience of 390,170 people in United States.

#535among NGO / Political Party in United States

The average Ode fan in United States is 35.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Powerade, X, Cooking, with strongest over-indexing on Powerade (173.33× the country average).

Demographically, the Ode audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ode fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Powerade.

Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ode profile in United States.

Audience size
390K
in United States
Gender
82.0%♀
18.0% male
Age
35.2
average years
Country rank
#42145
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ode fans

82.0% are female, 18.0% are male, average age 35.2.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Ode audience in United States
MetricValue
Female82.0%
Male18.0%
Average age35.2
Estimated audience size390,170
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Ode audience in United States
Age bracketShare%
16-1925%
20-2930%
30-3919%
40-4913%
50+14%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Ode audience comes from United States.

Worldwide audience distribution share by country for Ode
CountryShare
United States24.2%
Brazil10.0%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ode audience in United States is strongest.

Fig. 05

Top regions by affinity

Ode fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K9.42×
02Oregon~6K1.91×
03Washington~8K1.50×
04West Virginia~1K1.08×
05South Dakota<1K1.04×
06Pennsylvania~9K1.01×
07Montana<1K1.00×
08Oklahoma~3K0.97×
09Alaska<1K0.92×
10California~30K0.91×
11Indiana~4K0.91×
12North Dakota<1K0.91×
13Vermont<1K0.90×
14Virginia~6K0.87×
15Massachusetts~5K0.87×
16New Mexico~1K0.87×
17Alabama~3K0.86×
18Hawaii<1K0.86×
19Maine<1K0.86×
20North Carolina~7K0.85×
21Mississippi~2K0.85×
22Delaware<1K0.85×
23Arkansas~2K0.84×
24Rhode Island<1K0.84×
25Washington, District of Columbia<1K0.84×
26Texas~20K0.83×
27New York~10K0.83×
28Maryland~4K0.83×
29Nebraska~1K0.83×
30Kentucky~3K0.82×
31Georgia~7K0.81×
32Louisiana~3K0.81×
33Idaho~1K0.81×
34South Carolina~3K0.80×
35Illinois~7K0.79×
36Colorado~3K0.79×
37Connecticut~2K0.79×
38New Hampshire<1K0.79×
39Missouri~3K0.78×
40New Jersey~5K0.77×
41Tennessee~4K0.77×
42Utah~2K0.77×
43Kansas~2K0.77×
44Iowa~2K0.76×
45Nevada~2K0.75×
46Arizona~4K0.74×
47Wisconsin~3K0.74×
48Michigan~5K0.73×
49Minnesota~3K0.71×
50Florida~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Ode, United States
0.67×1.00×9.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ode audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ode audience
#·InterestCategoryAffinity×
01PoweradeFood & Beverages173.33×
02EtsyFashion & Accessoires2.54×
03CNNMovies & TV2.49×
04HandbagsFashion & Accessoires2.49×
05VeganismFood & Beverages2.34×
06XInternet & Social Media2.31×
07WineFood & Beverages2.25×
08Beauty salonsBeauty & Wellness2.25×
09Nonprofit organizationPolitics & Society2.24×
10CoffeeFood & Beverages2.11×
11RecipesFood & Beverages2.05×
12CouponsShopping2.05×
13Health careBusiness & Career1.99×
14Alcoholic beveragesFood & Beverages1.98×
15CookingFood & Beverages1.97×
16EBayShopping1.95×
17MedicineBusiness & Career1.87×
18PinterestInternet & Social Media1.84×
19Home improvementHome & Garden1.80×
20Donald TrumpPolitics & Society1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ode audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ode audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.34×
Family OrientationCONSERVATISM2.13×
TraditionCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ode audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Risk AppetiteTHRILL0.73×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ode have in United States?

Ode has an estimated audience of 390,170 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Ode fans?

82.0% of Ode fans are female, 18.0% are male, with an average age of 35.2 years.

03

Which brands do Ode fans like most?

Ode fans show strongest brand affinity for Powerade (173.33×), X (2.31×), and Cooking (1.97×) over the country average.

04

Where do Ode fans live in United States?

Ode fans in United States are most concentrated in Ohio (reach ~80K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ode fans also like?

Beyond Ode itself, the audience over-indexes on X (2.31×), Cooking (1.97×), CNN (2.49×), and Alcoholic beverages (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Ode audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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