The Mill Audience in United States

The Mill logo

The Mill has an estimated audience of 1,405,500 people in United States. 54.1% are female, 45.9% are male, average age 40.7. Top regions: California, Pennsylvania, New York. Top brand affinities: Elsword, Israel, Japanese domestic market, Jeep Wagoneer, Stamp collecting.

The average The Mill fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Elsword, Israel, Japanese domestic market, with strongest over-indexing on Elsword (25.92× the country average). Demographically, the The Mill audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of The Mill fans

Demographic split for The Mill audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.7
Estimated audience size1,405,500

Audience persona

The typical The Mill fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for The Mill in United States
RegionReachAffinity
California285,8571.85×
Pennsylvania101,9922.16×
New York99,2491.26×
Texas98,7990.82×
Nebraska82,95811.77×
North Carolina70,4951.67×
Georgia53,5801.24×
Indiana52,0652.03×
South Carolina38,8121.84×
Maryland32,5331.35×
Washington32,1031.14×
Ohio31,7720.73×
Illinois29,9790.64×
Massachusetts29,4791.06×
Florida27,9150.29×
Virginia27,2990.8×
New Jersey25,7190.72×
Alabama21,3691.09×
Michigan20,4460.56×
Tennessee20,4150.72×
Colorado19,6690.89×
Missouri16,9140.75×
Kentucky16,7520.95×
Wisconsin14,8250.7×
Iowa12,1721.05×
Arizona9,3570.33×
Connecticut9,3350.66×
Minnesota8,4410.42×
Mississippi8,4310.73×
Oregon8,3550.52×
Louisiana7,4530.41×
Idaho7,0661×
Oklahoma5,5560.36×
Maine5,3461.06×
Arkansas4,6600.4×
Kansas4,1640.38×
West Virginia3,6180.55×
Nevada3,5280.26×
Delaware3,3950.88×
Vermont3,3581.36×
Utah3,2910.26×
New Hampshire3,1280.56×
Washington, District of Columbia3,0620.72×
Hawaii1,6740.28×
Rhode Island1,4790.33×
New Mexico1,4280.2×
Montana1,1350.29×
South Dakota8320.26×
North Dakota7440.26×
Alaska5920.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mill audience
BrandAffinityCategory
Elsword25.92×Games
Israel2.84×Travel & Leisure
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.28×Cars & Mobility
Stamp collecting1.72×Home & Garden
Home staging1.84×Home & Garden
Hocus Pocus1.67×Movies & TV
UK garage1.81×Music & Radio
Jeep Grand Cherokee (WJ)2.05×Cars & Mobility
Kento Yamazaki3.07×Movies & TV
Corona (band)1.56×Music & Radio
Primos Hunting5.38×Sports
Keeper (password manager)1.61×Technology & Electronics
Hayward, California2.68×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
jordy nelson3.35×Sports
Inland Empire (film)2.14×Movies & TV
Isometric exercise1.82×Sports
Kodiak, Alaska1.71×Travel & Leisure
Takers1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mill audience
TraitClusterScore
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.16
Social Media UsageJOY1.14
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for The Mill
CountryShare
United States49.1%
United Kingdom18.0%
Japan7.6%

See The Mill audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does The Mill have in United States?

The Mill has an estimated audience of 1,405,500 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of The Mill fans?

54.1% of The Mill fans are female, 45.9% are male, with an average age of 40.7 years.

Which brands do The Mill fans like most?

The Mill fans show strongest brand affinity for Elsword (25.92×), Israel (2.84×), and Japanese domestic market (2.47×) over the country average.

Where do The Mill fans live in United States?

The Mill fans in United States are most concentrated in California (reach 285,857), Pennsylvania (reach 101,992), and New York (reach 99,249). These three regions account for the largest share of the active audience.

What other brands do The Mill fans also like?

Beyond The Mill itself, the audience over-indexes on Israel (2.84×), Japanese domestic market (2.47×), Jeep Wagoneer (2.28×), and Stamp collecting (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.