The Social Audience in United States

The Social logo

The Social has an estimated audience of 577,859 people in United States. 54.3% are female, 45.7% are male, average age 40.6. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (24.43× the country average). Demographically, the The Social audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of The Social fans

Demographic split for The Social audience in United States
MetricValue
Female54.3%
Male45.7%
Average age40.6
Estimated audience size577,859

Audience persona

The typical The Social fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Social audience
BrandAffinityCategory
Elsword24.43×Games
Israel2.8×Travel & Leisure
Kendra Scott1.53×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.26×Cars & Mobility
Stamp collecting1.7×Home & Garden
Hocus Pocus1.69×Movies & TV
Home staging1.84×Home & Garden
UK garage1.81×Music & Radio
Jeep Grand Cherokee (WJ)1.96×Cars & Mobility
Kento Yamazaki3.28×Movies & TV
Corona (band)1.54×Music & Radio
Keeper (password manager)1.59×Technology & Electronics
Primos Hunting5.27×Sports
Hayward, California2.7×Travel & Leisure
Consequence (rapper)1.51×Music & Radio
jordy nelson3.4×Sports
Kodiak, Alaska1.75×Travel & Leisure
Governor of Michigan1.54×Politics & Society
Inland Empire (film)2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Social audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.15
Social Media UsageJOY1.14
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for The Social
CountryShare
United States48.2%
United Kingdom29.4%
Canada13.8%

See The Social audiences in other countries

More Concert venue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.