Tugboat Audience in United States
Tugboat has an estimated audience of 2,466,686 people in United States. 55.3% are female, 44.7% are male, average age 30.3. Top brand affinities: Combat sport, Racing, nbc chicago, David Yurman, Winemaking.
Top brand affinities include Combat sport, Racing, nbc chicago, with strongest over-indexing on Combat sport (1.7× the country average). Demographically, the Tugboat audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Cars & Mobility · Type: Topic · Subtype: Band
Demographics of Tugboat fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 30.3 |
| Estimated audience size | 2,466,686 |
Audience persona
The typical Tugboat fan in United States is more female, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.7× | Sports |
| Racing | 1.61× | Cars & Mobility |
| nbc chicago | 3.34× | Movies & TV |
| David Yurman | 1.53× | Fashion & Accessoires |
| Winemaking | 2.05× | Food & Beverages |
| IS (Infinite Stratos) | 1.63× | Literature |
| ABC 7 Chicago | 1.78× | Movies & TV |
| WESH | 1.94× | Movies & TV |
| Atkins diet | 1.83× | Health |
| WFTV | 2.01× | Movies & TV |
| Arnold Palmer | 1.83× | Sports |
| WSVN | 1.87× | Movies & TV |
| Enfamil | 1.68× | Kids & Family |
| Temple Grandin | 1.72× | Literature |
| Chili con carne | 1.52× | Food & Beverages |
| Lindsey Shaw | 1.89× | Movies & TV |
| Mike Conley, Jr. | 1.53× | Sports |
| Assassin's Creed: Brotherhood | 1.71× | Games |
| James Beard | 2.47× | Literature |
| Ural Mountains | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.61 |
| Early Adopter Mentality | POWER | 1.29 |
| Individualism | JOY | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Social Media Usage | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.3% |
| United Kingdom | 5.7% |
| Canada | 5.4% |
See Tugboat audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Tugboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.