Vitis vinifera Audience in United States

Vitis vinifera logo

Vitis vinifera has an estimated audience of 1,763,883 people in United States. 55.1% are female, 44.9% are male, average age 28.3. Top regions: California, Texas, New York. Top brand affinities: Home construction, ABC 7 Chicago, nbc chicago, WESH, Graham Greene.

The average Vitis vinifera fan in United States is 28.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, ABC 7 Chicago, nbc chicago, with strongest over-indexing on Home construction (1.74× the country average). Demographically, the Vitis vinifera audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Vitis vinifera fans

Demographic split for Vitis vinifera audience in United States
MetricValue
Female55.1%
Male44.9%
Average age28.3
Estimated audience size1,763,883

Audience persona

The typical Vitis vinifera fan in United States is more female, around 28.3 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Vitis vinifera in United States
RegionReachAffinity
California254,6381.31×
Texas129,2330.85×
New York125,5011.27×
Florida114,7130.96×
North Carolina59,5051.12×
Illinois58,7611×
Pennsylvania54,6680.92×
Ohio50,0160.92×
Washington49,2181.39×
Georgia47,7200.88×
Virginia46,3641.08×
Michigan46,0251×
New Jersey42,5970.95×
Massachusetts34,5951×
Oregon33,7551.67×
Arizona33,2660.92×
Tennessee31,9040.9×
Colorado27,9441.01×
Maryland27,4500.91×
Missouri27,2520.96×
Indiana24,0550.75×
Wisconsin21,6420.82×
Minnesota20,4510.81×
South Carolina20,0300.75×
Connecticut18,6001.05×
Louisiana18,5170.81×
Oklahoma17,5770.9×
Alabama17,2370.7×
Kentucky16,7900.76×
Utah15,0410.95×
Nevada12,9690.76×
Iowa11,6300.8×
Arkansas11,6300.8×
Idaho9,5261.08×
Kansas9,0750.65×
New Mexico8,6740.98×
Hawaii7,8001.03×
Mississippi7,7360.53×
New Hampshire7,2861.05×
Washington, District of Columbia6,0651.14×
Delaware5,9501.22×
West Virginia5,8950.72×
Alaska5,8831.56×
Nebraska5,5490.63×
Maine5,4690.87×
Montana5,1281.05×
Rhode Island5,0810.9×
South Dakota5,0621.24×
North Dakota4,9281.36×
Wyoming4,7691.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vitis vinifera audience
BrandAffinityCategory
Home construction1.74×Home & Garden
ABC 7 Chicago1.57×Movies & TV
nbc chicago2×Movies & TV
WESH1.55×Movies & TV
Graham Greene1.93×Literature
WFTV1.67×Movies & TV
Consequence (rapper)1.7×Music & Radio
Dental hygienist1.67×Health
Ural Mountains3.19×Travel & Leisure
WSVN1.6×Movies & TV
Nick Jr. (Australia)1.96×Kids & Family
Mackenzie Foy1.58×Fashion & Accessoires
Mike Conley, Jr.1.71×Sports
Jabberwocky (band)1.8×Music & Radio
Cacique1.9×Food & Beverages
Finding Your Roots1.66×Movies & TV
E-box1.79×Health
ABC TV1.5×Movies & TV
Fernando Valenzuela1.59×Sports
Mother Goose2.44×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vitis vinifera audience
TraitClusterScore
ExtroversionTHRILL1.58
SustainabilityBALANCE1.3
Pet OwnershipJOY1.19
Urban LifestyleOPEN1.17
Sports ActivityPOWER1.15
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Vitis vinifera
CountryShare
United States23.5%
Philippines10.6%
India7.6%

See Vitis vinifera audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Vitis vinifera have in United States?

Vitis vinifera has an estimated audience of 1,763,883 people in United States, concentrated in California and Texas.

What is the gender split and age of Vitis vinifera fans?

55.1% of Vitis vinifera fans are female, 44.9% are male, with an average age of 28.3 years.

Which brands do Vitis vinifera fans like most?

Vitis vinifera fans show strongest brand affinity for Home construction (1.74×), ABC 7 Chicago (1.57×), and nbc chicago (2×) over the country average.

Where do Vitis vinifera fans live in United States?

Vitis vinifera fans in United States are most concentrated in California (reach 254,638), Texas (reach 129,233), and New York (reach 125,501). These three regions account for the largest share of the active audience.

What other brands do Vitis vinifera fans also like?

Beyond Vitis vinifera itself, the audience over-indexes on ABC 7 Chicago (1.57×), nbc chicago (2×), WESH (1.55×), and Graham Greene (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitis vinifera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.