Vivien Leigh Audience in United States

Vivien Leigh logo

Vivien Leigh has an estimated audience of 1,094,898 people in United States. 86.4% are female, 13.6% are male, average age 50.2. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Natural rubber, Paul Dano, Enfamil.

The average Vivien Leigh fan in United States is 50.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Natural rubber, with strongest over-indexing on Whataburger (1.71× the country average). Demographically, the Vivien Leigh audience skews more female with an average age of 50.2, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Vivien Leigh fans

Demographic split for Vivien Leigh audience in United States
MetricValue
Female86.4%
Male13.6%
Average age50.2
Estimated audience size1,094,898

Audience persona

The typical Vivien Leigh fan in United States is more female, around 50.2 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Vivien Leigh in United States
RegionReachAffinity
California138,1601.15×
Texas93,7641×
Florida72,7500.98×
New York71,3091.17×
Pennsylvania38,5441.05×
Illinois37,4131.03×
Georgia37,2601.1×
Ohio36,3501.08×
North Carolina33,6541.02×
Virginia30,3411.14×
New Jersey28,7281.03×
Michigan28,1970.98×
Tennessee26,2161.19×
Washington22,3951.02×
Arizona22,1710.99×
Massachusetts21,8051.01×
Indiana19,9571×
Missouri19,4761.1×
Alabama19,3051.26×
South Carolina18,3901.12×
Maryland18,0710.96×
Wisconsin16,9221.03×
Louisiana15,7181.11×
Colorado15,5720.9×
Kentucky15,4721.13×
Oklahoma13,6601.12×
Minnesota13,4270.86×
Oregon13,4001.07×
Connecticut11,2461.02×
Nevada9,9430.94×
Mississippi9,7081.08×
Arkansas9,6331.07×
Utah9,4870.97×
Kansas8,4980.98×
Iowa8,0430.89×
Idaho5,7061.04×
West Virginia5,6421.11×
New Mexico5,6131.02×
Nebraska4,8190.88×
Maine4,1241.05×
New Hampshire4,0570.94×
Hawaii3,9670.84×
Rhode Island3,1720.91×
Washington, District of Columbia2,8880.88×
Montana2,6760.88×
Delaware2,6440.88×
Alaska2,1750.93×
South Dakota1,9540.77×
Vermont1,6080.84×
North Dakota1,5220.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vivien Leigh audience
BrandAffinityCategory
Whataburger1.71×Food & Beverages
Pillow1.67×Home & Garden
Natural rubber1.53×Cars & Mobility
Paul Dano2.26×Movies & TV
Enfamil2.39×Kids & Family
Temple Grandin2.45×Literature
Necktie1.54×Fashion & Accessoires
Al Ahly SC2.45×Sports
WFTS-TV1.64×Movies & TV
Ayrton Senna2.68×Sports
Arutz Sheva1.78×News
Assassin's Creed II1.89×Games
REO Speedwagon1.96×Music & Radio
Buenavista (Madrid)2.26×Travel & Leisure
Celtic punk2.36×Music & Radio
Ironmongery2.27×Home & Garden
John Gray (U.S. author)4.71×Literature
Cachorros2.16×Pets & Animals
Monroe Carell Jr. Children's Hospital at Vanderbilt3.49×Travel & Leisure
Pendleton, Oregon2.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vivien Leigh audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
Design AffinityPREMIUM1.75
Quality AwarenessPREMIUM1.5
IndividualismJOY1.45
IndulgenceJOY1.4
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Vivien Leigh
CountryShare
United States38.7%
Germany16.5%
United Kingdom13.4%

See Vivien Leigh audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Vivien Leigh have in United States?

Vivien Leigh has an estimated audience of 1,094,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Vivien Leigh fans?

86.4% of Vivien Leigh fans are female, 13.6% are male, with an average age of 50.2 years.

Which brands do Vivien Leigh fans like most?

Vivien Leigh fans show strongest brand affinity for Whataburger (1.71×), Pillow (1.67×), and Natural rubber (1.53×) over the country average.

Where do Vivien Leigh fans live in United States?

Vivien Leigh fans in United States are most concentrated in California (reach 138,160), Texas (reach 93,764), and Florida (reach 72,750). These three regions account for the largest share of the active audience.

What other brands do Vivien Leigh fans also like?

Beyond Vivien Leigh itself, the audience over-indexes on Pillow (1.67×), Natural rubber (1.53×), Paul Dano (2.26×), and Enfamil (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivien Leigh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.