Walton County, Florida Audience in United States

Walton County, Florida logo

Walton County, Florida has an estimated audience of 1,947,130 people in United States. 44.3% are female, 55.7% are male, average age 43.4. Top regions: Florida, Georgia, Alabama. Top brand affinities: Nebraska, Graham Greene, WESH, ABC 7 Chicago, nbc chicago.

The average Walton County, Florida fan in United States is 43.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Alabama. Top brand affinities include Nebraska, Graham Greene, WESH, with strongest over-indexing on Nebraska (1.56× the country average). Demographically, the Walton County, Florida audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Tradition, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Walton County, Florida fans

Demographic split for Walton County, Florida audience in United States
MetricValue
Female44.3%
Male55.7%
Average age43.4
Estimated audience size1,947,130

Audience persona

The typical Walton County, Florida fan in United States is more male, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Walton County, Florida in United States
RegionReachAffinity
Florida1,354,32310.27×
Georgia716,76211.95×
Alabama96,7763.56×
Texas92,4590.55×
Louisiana52,8662.11×
California50,7810.24×
New York44,8060.41×
Tennessee43,4131.11×
Illinois34,0070.52×
North Carolina32,6090.56×
Ohio30,2710.5×
Virginia28,8760.61×
Pennsylvania25,4090.39×
South Carolina22,4400.77×
Michigan20,2560.4×
Missouri19,6020.62×
Kentucky19,0500.78×
Indiana18,5090.52×
Mississippi18,3061.14×
New Jersey17,5050.35×
Massachusetts15,5350.4×
Colorado14,5240.47×
Maryland13,1840.39×
Arizona11,4700.29×
Arkansas11,0940.69×
Wisconsin11,0170.38×
Washington10,8810.28×
Minnesota10,8190.39×
Oklahoma10,3560.48×
Connecticut8,2110.42×
Kansas7,2500.47×
Iowa6,3690.4×
Oregon6,1070.27×
Nevada4,9670.26×
Utah4,6910.27×
New Hampshire3,7650.49×
Nebraska3,5920.37×
West Virginia3,5150.39×
Idaho3,3540.34×
Washington, District of Columbia3,1940.55×
Maine3,1670.45×
Alaska3,0610.73×
New Mexico2,9150.3×
Hawaii2,7900.33×
Rhode Island2,7030.44×
Montana2,5480.47×
South Dakota2,3140.51×
Wyoming2,2740.79×
Delaware2,2540.42×
North Dakota2,2530.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walton County, Florida audience
BrandAffinityCategory
Nebraska1.56×Travel & Leisure
Graham Greene2.97×Literature
WESH1.93×Movies & TV
ABC 7 Chicago1.68×Movies & TV
nbc chicago1.5×Movies & TV
Enfamil1.56×Kids & Family
WSVN1.54×Movies & TV
ABC TV1.7×Movies & TV
William F. Buckley, Jr.2.42×
Larry Mullen, Jr.3.04×Music & Radio
Astellas Pharma1.6×Health
Apostrophe1.71×Literature
Jbc1.94×Kids & Family
Davao Region1.8×Travel & Leisure
Minestrone1.58×Food & Beverages
Gran Chaco1.75×Travel & Leisure
WKMG-TV2.16×Movies & TV
cake decorating shop1.82×Food & Beverages
Pipe Bueno1.72×Music & Radio
Fox 35 WOFL1.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walton County, Florida audience
TraitClusterScore
TraditionCONSERVATISM1.41
DIY MentalityTHRILL1.25
IndividualismJOY1.24
Career OrientationPOWER1.23
Early Adopter MentalityPOWER1.15
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Walton County, Florida
CountryShare
United States78.5%
Australia4.7%
United Kingdom4.3%

See Walton County, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Walton County, Florida have in United States?

Walton County, Florida has an estimated audience of 1,947,130 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Walton County, Florida fans?

44.3% of Walton County, Florida fans are female, 55.7% are male, with an average age of 43.4 years.

Which brands do Walton County, Florida fans like most?

Walton County, Florida fans show strongest brand affinity for Nebraska (1.56×), Graham Greene (2.97×), and WESH (1.93×) over the country average.

Where do Walton County, Florida fans live in United States?

Walton County, Florida fans in United States are most concentrated in Florida (reach 1,354,323), Georgia (reach 716,762), and Alabama (reach 96,776). These three regions account for the largest share of the active audience.

What other brands do Walton County, Florida fans also like?

Beyond Walton County, Florida itself, the audience over-indexes on Graham Greene (2.97×), WESH (1.93×), ABC 7 Chicago (1.68×), and nbc chicago (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walton County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.