Washington metropolitan area Audience in United States

Washington metropolitan area logo

Washington metropolitan area has an estimated audience of 2,130,345 people in United States. 54.8% are female, 45.2% are male, average age 33.1. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Consequence (rapper), Tierra Cali, Jonathan Davis, Sub Zero (Official), Graham Greene (actor).

The average Washington metropolitan area fan in United States is 33.1 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Consequence (rapper), Tierra Cali, Jonathan Davis, with strongest over-indexing on Consequence (rapper) (3.24× the country average). Demographically, the Washington metropolitan area audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Washington metropolitan area fans

Demographic split for Washington metropolitan area audience in United States
MetricValue
Female54.8%
Male45.2%
Average age33.1
Estimated audience size2,130,345

Audience persona

The typical Washington metropolitan area fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Consequence (rapper).

Top regions in United States

Top regions ranked by reach for Washington metropolitan area in United States
RegionReachAffinity
Virginia384,5577.41×
Maryland339,0939.26×
Washington, District of Columbia81,86112.78×
New York75,5320.63×
California69,7660.3×
Pennsylvania58,6320.82×
Texas57,0750.31×
Florida52,0310.36×
North Carolina41,0860.64×
Illinois31,7140.45×
New Jersey30,3990.56×
Ohio29,6790.45×
Georgia29,3070.45×
Michigan23,8880.43×
Massachusetts21,4540.51×
Washington18,9990.44×
Tennessee17,3400.41×
West Virginia16,0891.62×
Arizona15,5360.36×
Indiana13,9100.36×
Wisconsin13,6310.43×
Alabama13,4660.45×
Missouri13,3400.39×
South Carolina13,1570.41×
Colorado12,3800.37×
Connecticut11,4160.53×
Minnesota11,2850.37×
Kentucky10,2430.38×
Oregon8,5100.35×
Louisiana8,1080.3×
Oklahoma7,9220.33×
Delaware7,0471.2×
Iowa6,3420.36×
Arkansas5,7180.33×
Mississippi5,3640.31×
Utah5,3310.28×
Kansas5,1810.31×
Nevada4,8420.23×
New Mexico4,7390.44×
New Hampshire3,7700.45×
Nebraska3,4540.32×
Idaho3,4080.32×
Maine3,1690.42×
Rhode Island2,9360.43×
Hawaii2,2140.24×
Alaska2,0620.45×
North Dakota1,8510.42×
Vermont1,8480.49×
Montana1,7980.3×
South Dakota1,6480.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington metropolitan area audience
BrandAffinityCategory
Consequence (rapper)3.24×Music & Radio
Tierra Cali3.7×Travel & Leisure
Jonathan Davis3.84×Music & Radio
Sub Zero (Official)3.4×Literature
Graham Greene (actor)2.1×
Ken Griffey Jr.2.62×Sports
CAC 401.6×Business & Career
Julio Cesar Chavez Jr.2.14×Sports
E-box3.69×Health
Otto Graham5.71×Sports
Life of Pi2.53×Movies & TV
Fernando Valenzuela3.11×Sports
New York Harbor3.41×Travel & Leisure
Graham Greene1.58×Literature
Grover Cleveland2.09×Politics & Society
Tierra caliente1.87×Travel & Leisure
Cal Ripken, Jr.3.69×Sports
Austin3603.3×Sports
Alan Greenspan2.85×Business & Career
Lion of Judah2.95×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington metropolitan area audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
MindfulnessBALANCE1.55
Urban LifestyleOPEN1.52
Sports ActivityPOWER1.37
Healthy LifestyleBALANCE1.3
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Washington metropolitan area
CountryShare
United States93.7%
Mexico0.9%
Canada0.7%

See Washington metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Washington metropolitan area have in United States?

Washington metropolitan area has an estimated audience of 2,130,345 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Washington metropolitan area fans?

54.8% of Washington metropolitan area fans are female, 45.2% are male, with an average age of 33.1 years.

Which brands do Washington metropolitan area fans like most?

Washington metropolitan area fans show strongest brand affinity for Consequence (rapper) (3.24×), Tierra Cali (3.7×), and Jonathan Davis (3.84×) over the country average.

Where do Washington metropolitan area fans live in United States?

Washington metropolitan area fans in United States are most concentrated in Virginia (reach 384,557), Maryland (reach 339,093), and Washington, District of Columbia (reach 81,861). These three regions account for the largest share of the active audience.

What other brands do Washington metropolitan area fans also like?

Beyond Washington metropolitan area itself, the audience over-indexes on Tierra Cali (3.7×), Jonathan Davis (3.84×), Sub Zero (Official) (3.4×), and Graham Greene (actor) (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.