Wildcat Audience in United States

Wildcat logo

Wildcat has an estimated audience of 1,225,506 people in United States. 54.5% are female, 45.5% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Historic site, Grinch, Vocal harmony, Cherish (group).

The average Wildcat fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Historic site, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wildcat audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Wildcat fans

Demographic split for Wildcat audience in United States
MetricValue
Female54.5%
Male45.5%
Average age41.4
Estimated audience size1,225,506

Audience persona

The typical Wildcat fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wildcat in United States
RegionReachAffinity
California117,3950.87×
Texas112,7341.07×
New York62,1760.91×
Florida60,9310.73×
Kentucky47,7953.11×
Arizona39,7601.59×
Illinois37,4320.92×
Georgia36,2720.96×
Ohio35,7390.95×
Pennsylvania31,5070.76×
North Carolina29,7330.81×
Massachusetts29,3271.21×
Michigan23,3800.73×
Washington22,2570.91×
Tennessee22,2270.9×
Indiana21,7220.97×
Connecticut21,2961.73×
Virginia20,4800.69×
Missouri19,8981.01×
New Jersey19,3120.62×
New Hampshire17,5863.64×
Alabama16,9100.99×
Kansas16,2601.68×
Louisiana16,1531.02×
Colorado15,9280.82×
Maryland15,8080.75×
South Carolina15,2020.82×
Oklahoma14,4441.06×
Wisconsin14,0040.76×
Minnesota13,5210.77×
Oregon12,4270.88×
Mississippi9,9270.98×
Iowa9,5580.95×
Arkansas9,3320.92×
Utah9,2600.84×
Nevada8,3390.7×
New Mexico6,3221.03×
Nebraska5,6170.91×
West Virginia5,4300.95×
Maine5,3141.21×
Idaho4,7760.78×
Rhode Island3,8931×
Hawaii2,6500.5×
Montana2,6470.78×
Washington, District of Columbia2,5170.68×
Delaware2,4660.73×
Vermont1,9770.92×
South Dakota1,7760.63×
North Dakota1,4970.59×
Alaska1,4290.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildcat audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.59×Arts & Culture
Grinch10.08×Movies & TV
Vocal harmony9.7×Music & Radio
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Elsword19.29×Games
Hamden, Connecticut19.32×Travel & Leisure
Lahaina, Hawaii18.56×Travel & Leisure
Pillow1.99×Home & Garden
Vickie Guerrero13.31×Business & Career
3D printing2.23×Technology & Electronics
Urban Outfitters1.56×Shopping
Gomer Pyle, U.S.M.C.20.21×Movies & TV
Unique Gifts1.54×Shopping
Palestine Polytechnic University12.77×Business & Career
Sydney Evan18.74×Fashion & Accessoires
Nebraska1.63×Travel & Leisure
Beres Hammond13.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildcat audience
TraitClusterScore
PatriotismCONSERVATISM1.49
Need for SecurityCONSERVATISM1.33
Community OrientationOPEN1.3
Pet OwnershipJOY1.25
IndividualismJOY1.2
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Wildcat
CountryShare
United States32.1%
Germany17.2%
Japan4.8%

See Wildcat audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Wildcat have in United States?

Wildcat has an estimated audience of 1,225,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Wildcat fans?

54.5% of Wildcat fans are female, 45.5% are male, with an average age of 41.4 years.

Which brands do Wildcat fans like most?

Wildcat fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.59×), and Grinch (10.08×) over the country average.

Where do Wildcat fans live in United States?

Wildcat fans in United States are most concentrated in California (reach 117,395), Texas (reach 112,734), and New York (reach 62,176). These three regions account for the largest share of the active audience.

What other brands do Wildcat fans also like?

Beyond Wildcat itself, the audience over-indexes on Historic site (13.59×), Grinch (10.08×), Vocal harmony (9.7×), and Cherish (group) (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildcat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.