William Kristol Audience in United States
William Kristol has an estimated audience of 411,137 people in United States. 42.9% are female, 57.1% are male, average age 55.6. Top brand affinities: Natural rubber, Enfamil, Flash memory, Necktie, Catania.
Top brand affinities include Natural rubber, Enfamil, Flash memory, with strongest over-indexing on Natural rubber (5.35× the country average). Demographically, the William Kristol audience skews more male with an average age of 55.6, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Politics & Society · Type: Person
Demographics of William Kristol fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 55.6 |
| Estimated audience size | 411,137 |
Audience persona
The typical William Kristol fan in United States is more male, around 55.6 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 5.35× | Cars & Mobility |
| Enfamil | 3.51× | Kids & Family |
| Flash memory | 1.55× | Technology & Electronics |
| Necktie | 1.76× | Fashion & Accessoires |
| Catania | 3.25× | Travel & Leisure |
| Roaming | 3.33× | Technology & Electronics |
| Mariel Hemingway | 2.04× | Fashion & Accessoires |
| Iguala | 2.58× | Travel & Leisure |
| Canino | 4.33× | Travel & Leisure |
| Islamic eschatology | 2.33× | Politics & Society |
| Ironmongery | 1.63× | Home & Garden |
| Ivana (singer) | 3.23× | |
| Ashleigh Banfield | 1.76× | Movies & TV |
| Indiana University School of Medicine | 1.98× | Business & Career |
| Dalit | 2.47× | Politics & Society |
| lose it | 4.62× | |
| Carnivàle | 1.81× | Movies & TV |
| Pendleton, Oregon | 1.69× | Travel & Leisure |
| Aleksander Barkov, Jr. | 1.97× | Sports |
| Night Shift Nurses | 4.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Individualism | JOY | 1.8 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Community Orientation | OPEN | 1.45 |
| Tradition | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.1% |
| Germany | 2.4% |
| Italy | 0.6% |
See William Kristol audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for William Kristol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.