Worcester County, Massachusetts Audience in United States

Worcester County, Massachusetts logo

Worcester County, Massachusetts has an estimated audience of 319,430 people in United States. 62.4% are female, 37.6% are male, average age 42.9. Top regions: Massachusetts, New York, Florida. Top brand affinities: Alaska, Minnesota, Academy Award for Best Original Score, Consequence (rapper), Necktie.

The average Worcester County, Massachusetts fan in United States is 42.9 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Florida. Top brand affinities include Alaska, Minnesota, Academy Award for Best Original Score, with strongest over-indexing on Alaska (17.55× the country average). Demographically, the Worcester County, Massachusetts audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Worcester County, Massachusetts fans

Demographic split for Worcester County, Massachusetts audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.9
Estimated audience size319,430

Audience persona

The typical Worcester County, Massachusetts fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Worcester County, Massachusetts in United States
RegionReachAffinity
Massachusetts67,45310.72×
New York15,9950.9×
Florida12,5180.58×
California10,7680.31×
Texas8,9960.33×
Connecticut7,7592.42×
Pennsylvania6,2930.59×
North Carolina5,7560.6×
New Jersey5,7280.71×
New Hampshire5,6934.52×
Virginia5,3350.69×
Rhode Island4,7764.7×
Ohio4,2400.43×
Georgia4,1630.42×
Illinois4,0410.38×
Maryland3,5210.64×
Michigan2,7940.33×
Maine2,6642.33×
Colorado2,5450.51×
South Carolina2,5150.52×
Arizona2,5060.38×
Tennessee2,4000.37×
Washington2,2970.36×
Indiana1,9350.33×
Minnesota1,6380.36×
Missouri1,5610.3×
Oregon1,4880.41×
Wisconsin1,4190.3×
Vermont1,3112.34×
Utah1,2600.44×
Washington, District of Columbia1,2571.31×
Alabama1,1900.27×
Oklahoma1,0280.29×
Mississippi1,0150.39×
Iowa9790.37×
Kentucky9400.23×
Louisiana9020.22×
Arkansas9010.34×
Nevada8380.27×
West Virginia8380.56×
Alaska8361.22×
Kansas7740.31×
Idaho7730.48×
Hawaii7390.54×
Nebraska7320.46×
Montana7290.82×
New Mexico7280.45×
South Dakota7190.97×
North Dakota7001.07×
Delaware6960.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Worcester County, Massachusetts audience
BrandAffinityCategory
Alaska17.55×Travel & Leisure
Minnesota1.53×Travel & Leisure
Academy Award for Best Original Score12.1×Movies & TV
Consequence (rapper)2.74×Music & Radio
Necktie1.59×Fashion & Accessoires
Google Analytics1.52×Internet & Social Media
CAC 401.61×Business & Career
Iyanla Vanzant3.94×Business & Career
Equinix3.27×Business & Career
Jc caylen10.32×Internet & Social Media
ixigo5.41×Travel & Leisure
Title Nine2.04×Fashion & Accessoires
Louis IX of France5×Politics & Society
Academy Award for Best Visual Effects2.31×Movies & TV
Car of the Year5.04×Cars & Mobility
ABC TV1.7×Movies & TV
John Key3.23×Politics & Society
Chachapoyas, Peru1.54×Travel & Leisure
Star Trek: Insurrection3.28×Movies & TV
Memphis May Fire2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Worcester County, Massachusetts audience
TraitClusterScore
Community OrientationOPEN1.1
MindfulnessBALANCE1.05
Family OrientationCONSERVATISM1.02
Healthy LifestyleBALANCE0.99
DIY MentalityTHRILL0.98
Pet OwnershipJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Worcester County, Massachusetts
CountryShare
United States97.9%
United Kingdom1.9%
Germany0.1%

See Worcester County, Massachusetts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Worcester County, Massachusetts have in United States?

Worcester County, Massachusetts has an estimated audience of 319,430 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Worcester County, Massachusetts fans?

62.4% of Worcester County, Massachusetts fans are female, 37.6% are male, with an average age of 42.9 years.

Which brands do Worcester County, Massachusetts fans like most?

Worcester County, Massachusetts fans show strongest brand affinity for Alaska (17.55×), Minnesota (1.53×), and Academy Award for Best Original Score (12.1×) over the country average.

Where do Worcester County, Massachusetts fans live in United States?

Worcester County, Massachusetts fans in United States are most concentrated in Massachusetts (reach 67,453), New York (reach 15,995), and Florida (reach 12,518). These three regions account for the largest share of the active audience.

What other brands do Worcester County, Massachusetts fans also like?

Beyond Worcester County, Massachusetts itself, the audience over-indexes on Minnesota (1.53×), Academy Award for Best Original Score (12.1×), Consequence (rapper) (2.74×), and Necktie (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Worcester County, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.