Word play Audience in United States

Word play logo

Word play has an estimated audience of 1,655,262 people in United States. 55.7% are female, 44.3% are male, average age 39.3. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Pillow.

The average Word play fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Word play audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Word play fans

Demographic split for Word play audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.3
Estimated audience size1,655,262

Audience persona

The typical Word play fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Word play in United States
RegionReachAffinity
California134,7170.74×
Florida111,2350.99×
New York103,4891.12×
Texas94,2910.66×
Pennsylvania67,1911.21×
Illinois65,0101.18×
Ohio61,8401.21×
North Carolina53,1231.07×
Virginia46,6681.16×
New Jersey44,7671.06×
Minnesota40,7281.72×
Michigan39,3310.91×
Massachusetts36,8511.13×
Washington34,5041.04×
Maryland34,1241.2×
Georgia32,3340.63×
Indiana30,0490.99×
Oregon29,8111.57×
Wisconsin29,0861.17×
Connecticut26,6871.61×
Kentucky25,1191.21×
Arizona23,5880.7×
Colorado22,4020.86×
South Carolina21,2080.85×
Missouri20,8020.78×
Tennessee20,6320.62×
Iowa20,0691.47×
Louisiana17,6230.83×
Alabama16,1420.7×
Kansas15,1131.16×
Nevada13,8610.87×
Oklahoma12,6140.69×
New Hampshire11,8771.82×
Mississippi10,2630.75×
Maine8,3011.4×
Nebraska7,2080.87×
Hawaii7,1731.01×
West Virginia7,0270.91×
Idaho6,9890.84×
Arkansas6,9570.51×
New Mexico6,6070.8×
Rhode Island6,5971.25×
Vermont6,1122.1×
Utah5,6900.38×
Delaware5,2501.15×
Montana4,5580.99×
Alaska2,7450.78×
South Dakota2,6200.68×
Washington, District of Columbia2,4790.5×
North Dakota2,3160.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word play audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Pillow1.81×Home & Garden
3D printing2.08×Technology & Electronics
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.92×Travel & Leisure
Nebraska1.53×Travel & Leisure
Buying a House3.63×Home & Garden
edureka18.19×Business & Career
Birthday Gifts1.52×Kids & Family
Evan Tanner16.6×Sports
Glasgow, Kentucky11.42×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.77×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word play audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
Urban LifestyleOPEN1.51
Community OrientationOPEN1.51
Convenience OrientationPREMIUM1.51
SpiritualityBALANCE1.41
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Word play
CountryShare
United States59.5%
United Kingdom4.7%
Germany4.4%

See Word play audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Word play have in United States?

Word play has an estimated audience of 1,655,262 people in United States, concentrated in California and Florida.

What is the gender split and age of Word play fans?

55.7% of Word play fans are female, 44.3% are male, with an average age of 39.3 years.

Which brands do Word play fans like most?

Word play fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Word play fans live in United States?

Word play fans in United States are most concentrated in California (reach 134,717), Florida (reach 111,235), and New York (reach 103,489). These three regions account for the largest share of the active audience.

What other brands do Word play fans also like?

Beyond Word play itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Pillow (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.