A data profile of the people who buy, follow and care about Factory in South Africa — modelled from more than twelve digital signal sources. Factory has an estimated audience of 959,735 people in South Africa.
Factory has an estimated audience of 959,735 people in South Africa. 49.4% are female, 50.6% are male, average age 39.0. Top brand affinities: Innovation, Microwave oven, Sustainable energy, Outlet store, Efficient energy use.
Top brand affinities include Innovation, Microwave oven, Sustainable energy, with strongest over-indexing on Innovation (1.58× the country average).
Demographically, the Factory audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Factory fan in South Africa is balanced, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Factory profile in South Africa.
49.4% are female, 50.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 39.0 |
| Estimated audience size | 959,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 22% |
of the worldwide Factory audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 1.92× | ||
| 02 | Outlet store | Shopping | 1.86× | ||
| 03 | Hostel | Travel & Leisure | 1.84× | ||
| 04 | Lawn mower | Home & Garden | 1.77× | ||
| 05 | Robotics | Technology & Electronics | 1.68× | ||
| 06 | Photovoltaics | Home & Garden | 1.63× | ||
| 07 | 3D printing | Technology & Electronics | 1.63× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.62× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.60× | ||
| 10 | Home automation | Technology & Electronics | 1.60× | ||
| 11 | Innovation | Business & Career | 1.58× | ||
| 12 | Sustainable energy | Home & Garden | 1.58× | ||
| 13 | Malt whisky | Food & Beverages | 1.58× | ||
| 14 | Sauna | Home & Garden | 1.58× | ||
| 15 | Microwave oven | Home & Garden | 1.57× | ||
| 16 | Real Betis | Sports | 1.56× | ||
| 17 | Garden centre | Home & Garden | 1.53× | ||
| 18 | Garden furniture | Home & Garden | 1.52× | ||
| 19 | Pressure cooking | Home & Garden | 1.51× | ||
| 20 | BMW X3 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.32× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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