A data profile of the people who buy, follow and care about Factory in Portugal — modelled from more than twelve digital signal sources. Factory has an estimated audience of 2,097,869 people in Portugal.
The average Factory fan in Portugal is 46.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Leiria District.
Top brand affinities include WhatsApp, Lingerie, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Factory audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Factory fan in Portugal is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Factory profile in Portugal.
55.2% are female, 44.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 46.0 |
| Estimated audience size | 2,097,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Factory audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
Where the Factory audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~300K | 2.86× | |
| 02 | Braga District | ~300K | 1.46× | |
| 03 | Lisbon District | ~800K | 1.20× | |
| 04 | Porto District | ~500K | 1.14× | |
| 05 | Santarém District | ~100K | 1.14× | |
| 06 | Madeira | ~60K | 1.04× | |
| 07 | Beja District | ~30K | 0.99× | |
| 08 | Setúbal District | ~200K | 0.98× | |
| 09 | Castelo Branco District | ~40K | 0.97× | |
| 10 | Portalegre District | ~20K | 0.97× | |
| 11 | Guarda District | ~30K | 0.96× | |
| 12 | Bragança District | ~20K | 0.96× | |
| 13 | Azores | ~50K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Vila Real District | ~40K | 0.94× | |
| 16 | Évora District | ~30K | 0.94× | |
| 17 | Viseu District | ~70K | 0.92× | |
| 18 | Viana do Castelo District | ~50K | 0.92× | |
| 19 | Faro District | ~100K | 0.91× | |
| 20 | Coimbra District | ~90K | 0.91× |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 1.83× | ||
| 02 | Rio Ave F.C. | Sports | 1.73× | ||
| 03 | EDreams | Travel & Leisure | 1.68× | ||
| 04 | Outlet store | Shopping | 1.68× | ||
| 05 | Costume jewelry | Fashion & Accessoires | 1.63× | ||
| 06 | Lingerie | Fashion & Accessoires | 1.60× | ||
| 07 | Grocery store | Food & Beverages | 1.60× | ||
| 08 | Vitória S.C. | Sports | 1.60× | ||
| 09 | French cuisine | Food & Beverages | 1.59× | ||
| 10 | Internet & Social Media | 1.58× | |||
| 11 | Black Friday (shopping) | Shopping | 1.57× | ||
| 12 | Musical theatre | Movies & TV | 1.57× | ||
| 13 | Viral video | Internet & Social Media | 1.57× | ||
| 14 | Romance novels | Literature | 1.56× | ||
| 15 | Donation | Business & Career | 1.54× | ||
| 16 | Rail transport | Travel & Leisure | 1.53× | ||
| 17 | First-person shooter games | Games | 1.52× | ||
| 18 | Fast food restaurants | Food & Beverages | 1.52× | ||
| 19 | Charity and causes | Business & Career | 1.51× | ||
| 20 | Gambling | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Community Orientation | OPEN | 1.32× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Spirituality | BALANCE | 0.95× | |
| Early Adopter Mentality | POWER | 0.95× |
Factory has an estimated audience of 2,097,869 people in Portugal, concentrated in Lisbon District and Porto District.
55.2% of Factory fans are female, 44.8% are male, with an average age of 46.0 years.
Factory fans show strongest brand affinity for WhatsApp (1.58×), Lingerie (1.6×), and Black Friday (shopping) (1.57×) over the country average.
Factory fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Leiria District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Factory itself, the audience over-indexes on Lingerie (1.6×), Black Friday (shopping) (1.57×), EDreams (1.68×), and Charity and causes (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.