A data profile of the people who buy, follow and care about Factory in Malaysia — modelled from more than twelve digital signal sources. Factory has an estimated audience of 2,179,414 people in Malaysia.
The average Factory fan in Malaysia is 39.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, HVAC, Social science, with strongest over-indexing on Politics (1.73× the country average).
Demographically, the Factory audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Factory fan in Malaysia is balanced, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Factory profile in Malaysia.
45.4% are female, 54.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.6 |
| Estimated audience size | 2,179,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Factory audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
Where the Factory audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~300K | 1.96× | |
| 02 | Selangor | ~1M | 1.75× | |
| 03 | Johor | ~500K | 1.62× | |
| 04 | Kuala Lumpur | ~500K | 1.38× | |
| 05 | Perak | ~200K | 1.12× | |
| 06 | Negeri Sembilan | ~100K | 1.08× | |
| 07 | Kedah | ~100K | 1.05× | |
| 08 | Malacca | ~80K | 0.96× | |
| 09 | Labuan | ~20K | 0.93× | |
| 10 | Sarawak | ~200K | 0.92× | |
| 11 | Perlis | ~30K | 0.90× | |
| 12 | Pahang | ~90K | 0.88× | |
| 13 | Putrajaya | ~10K | 0.87× | |
| 14 | Sabah | ~200K | 0.82× | |
| 15 | Kelantan | ~80K | 0.79× | |
| 16 | Terengganu | ~70K | 0.79× |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HVAC | Home & Garden | 2.54× | ||
| 02 | Public administration | Business & Career | 2.10× | ||
| 03 | Garden furniture | Home & Garden | 2.06× | ||
| 04 | Human resource management | Business & Career | 1.88× | ||
| 05 | Electrolux | Home & Garden | 1.87× | ||
| 06 | Forestry | Home & Garden | 1.79× | ||
| 07 | Hardware store | Home & Garden | 1.74× | ||
| 08 | Politics | Politics & Society | 1.73× | ||
| 09 | Renewable energy | Business & Career | 1.73× | ||
| 10 | Uric acid | Health | 1.66× | ||
| 11 | Mobile home | Cars & Mobility | 1.65× | ||
| 12 | Innovation | Business & Career | 1.64× | ||
| 13 | Social science | Business & Career | 1.58× | ||
| 14 | LED lamp | Home & Garden | 1.58× | ||
| 15 | Blood vessel | Health | 1.55× | ||
| 16 | Home cinema | Technology & Electronics | 1.55× | ||
| 17 | Solar energy | Home & Garden | 1.53× | ||
| 18 | Rail transport | Travel & Leisure | 1.52× | ||
| 19 | Logistics | Business & Career | 1.51× | ||
| 20 | NASDAQ | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| DIY Mentality | THRILL | 1.21× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Factory has an estimated audience of 2,179,414 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.4% of Factory fans are female, 54.6% are male, with an average age of 39.6 years.
Factory fans show strongest brand affinity for Politics (1.73×), HVAC (2.54×), and Social science (1.58×) over the country average.
Factory fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~500K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Factory itself, the audience over-indexes on HVAC (2.54×), Social science (1.58×), Innovation (1.64×), and Logistics (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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