A data profile of the people who buy, follow and care about Factory in Australia — modelled from more than twelve digital signal sources. Factory has an estimated audience of 3,269,011 people in Australia.
Factory has an estimated audience of 3,269,011 people in Australia. 53.5% are female, 46.5% are male, average age 44.0. Top brand affinities: Aldi, Wikipedia, Refrigerator, Discount stores, Innovation.
Top brand affinities include Aldi, Wikipedia, Refrigerator, with strongest over-indexing on Aldi (1.6× the country average).
Demographically, the Factory audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Factory fan in Australia is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Factory profile in Australia.
53.5% are female, 46.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.0 |
| Estimated audience size | 3,269,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Factory audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 2.67× | ||
| 02 | Tibet | Travel & Leisure | 2.30× | ||
| 03 | Microwave oven | Home & Garden | 1.98× | ||
| 04 | Garden furniture | Home & Garden | 1.88× | ||
| 05 | Hypermarket | Shopping | 1.84× | ||
| 06 | TK Maxx | Shopping | 1.83× | ||
| 07 | Wikipedia | Internet & Social Media | 1.80× | ||
| 08 | Window blind | Home & Garden | 1.75× | ||
| 09 | Innovation | Business & Career | 1.72× | ||
| 10 | Refrigerator | Home & Garden | 1.64× | ||
| 11 | Excavator | Cars & Mobility | 1.63× | ||
| 12 | Aldi | Shopping | 1.60× | ||
| 13 | Cappuccino | Food & Beverages | 1.59× | ||
| 14 | Public security | Politics & Society | 1.59× | ||
| 15 | Home automation | Technology & Electronics | 1.57× | ||
| 16 | Air pollution | Health | 1.57× | ||
| 17 | Discount stores | Shopping | 1.55× | ||
| 18 | Blanket | Home & Garden | 1.53× | ||
| 19 | Lawn mower | Home & Garden | 1.52× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Travelling | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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