Rascasse Audience Intelligence

Panera Bread Target Market in United States

Panera Bread has an estimated audience of 37.4M people in United States.

#5among Restaurants in United States
#70among brands in United States#64in Food & Beverages

The average Panera Bread fan in United States is 40.7 years old, more female, and lives primarily in California.

By number of fans, Panera Bread ranks #5 among the 363 objects in Restaurants in United States — 7.6× the group median.

Its fans are 0.6 years older than the group average of 40.1.

Women make up 60.7% of the fan base, 3.5 percentage points more than the group average.

Compared with the other 362 objects in Restaurants, Panera Bread fans stand out for their interest in Quiznos, Potbelly Sandwich Works and McAlister's Deli.

Most fans live in California, Florida, New York.

Top affinities include Quiznos, Potbelly Sandwich Works, Noodles & Company, with strongest over-indexing on Quiznos (10.04× the country average).

Demographically, the Panera Bread audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Panera Bread fan in United States is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Quiznos.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
37.4M
in United States
Gender
60.7%♀
39.3% male
Age
40.7
average years
Country rank
#628
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Panera Bread

60.7% are female, 39.3% are male, average age 40.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Panera Bread audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.7
Estimated audience size37.4M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Panera Bread audience in United States
Age bracketShare%
16-2418%
25-3420%
35-4419%
45-5422%
55+22%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Panera Bread audience comes from United States.

Worldwide audience distribution share by country for Panera Bread
CountryShare
United States95.3%
Canada1.3%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Panera Bread customers by region in United States
#RegionReachAffinity×
01Maryland~1M1.80×
02Virginia~1.5M1.70×
03New Jersey~1.5M1.61×
04North Carolina~2M1.59×
05Michigan~1.5M1.52×
06Florida~3.5M1.51×
07Illinois~2M1.49×
08Massachusetts~1M1.48×
09Connecticut~600K1.47×
10Pennsylvania~2M1.43×
11Delaware~200K1.37×
12Rhode Island~200K1.35×
13Ohio~1.5M1.27×
14Washington, District of Columbia~100K1.26×
15Tennessee~1M1.24×
16Georgia~1.5M1.19×
17New Hampshire~200K1.19×
18South Carolina~700K1.18×
19Kansas~400K1.16×
20Wisconsin~800K1.15×
21Indiana~900K1.13×
22Missouri~800K1.13×
23Colorado~700K1.10×
24Kentucky~600K1.10×
25Minnesota~700K1.05×
26Nevada~400K1.05×
27Oklahoma~500K1.03×
28Arizona~900K1.01×
29Alabama~600K0.99×
30New York~2M0.96×
31California~4M0.94×
32Washington~800K0.88×
33Nebraska~200K0.86×
34Iowa~300K0.85×
35Texas~2M0.84×
36West Virginia~200K0.83×
37Maine~100K0.72×
38Vermont~50K0.72×
39Idaho~100K0.70×
40New Mexico~200K0.66×
41Oregon~300K0.63×
42North Dakota~50K0.62×
43Arkansas~200K0.61×
44Montana~70K0.58×
45South Dakota~60K0.58×
46Louisiana~200K0.46×
47Utah~200K0.43×
48Mississippi~100K0.34×
49Wyoming~20K0.33×
50Hawaii~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Panera Bread, United States
0.11×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Panera Bread audience vs. the country average
#·InterestCategoryAffinity×
01QuiznosFood & Beverages10.04×
02Potbelly Sandwich WorksFood & Beverages8.90×
03Noodles & CompanyFood & Beverages7.51×
04McAlister's DeliFood & Beverages6.80×
05Cook Out (restaurant)Food & Beverages6.57×
06Shake ShackFood & Beverages5.11×
07Popeyes Louisiana KitchenFood & Beverages4.67×
08Jersey Mike's SubsFood & Beverages4.63×
09Jimmy John'sFood & Beverages4.08×
10Culver'sFood & Beverages3.39×
11Chipotle Mexican GrillFood & Beverages3.08×
12Raising Cane's Chicken FingersFood & Beverages2.76×
13Chick-fil-AFood & Beverages2.06×
14Trader Joe'sShopping2.00×
15Texas RoadhouseFood & Beverages1.90×
16Kohl'sShopping1.87×
17MarshallsFashion & Accessoires1.81×
18Google DocsInternet & Social Media1.76×
19StarbucksFood & Beverages1.70×
20Old NavyFashion & Accessoires1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Panera Bread audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Panera Bread audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.32×
IndulgenceJOY1.28×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Panera Bread audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Risk AppetiteTHRILL0.88×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Panera Bread over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/panera-bread-5388” · Methodology