Rascasse Audience Intelligence

Sprite (soft drink) Target Market in United States

Sprite (soft drink) has an estimated audience of 1.7M people in United States.

#7among Soft drinks in United States#1766among brands in United States#981in Food & Beverages

The average Sprite (soft drink) fan in United States is 31.6 years old, balanced, and lives primarily in California.

By number of fans, Sprite (soft drink) ranks #7 among the 73 objects in Soft drinks in United States — 13.6× the group median.

Its fans are 3.3 years younger than the group average of 34.9.

Women make up 48.6% of the fan base, 4.4 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Sprite (soft drink) fans stand out for their interest in Sprite Zero, Stride (gum) and Last Day of School.

Most fans live in California, Texas, Florida.

Top affinities include Sprite Zero, Stride (gum), Last Day of School, with strongest over-indexing on Sprite Zero (113.03× the country average).

Demographically, the Sprite (soft drink) audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

The typical Sprite (soft drink) fan in United States is balanced, around 31.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sprite Zero.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
48.6%♀
51.4% male
Age
31.6
average years
Country rank
#15978
among all objects in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sprite (soft drink)

48.6% are female, 51.4% are male, average age 31.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Sprite (soft drink) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age31.6
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Sprite (soft drink) audience in United States
Age bracketShare%
16-2446%
25-3418%
35-4415%
45-5412%
55+8%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Sprite (soft drink) audience comes from United States.

Worldwide audience distribution share by country for Sprite (soft drink)
CountryShare
United States19.9%
Brazil8.0%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sprite (soft drink) customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.47×
02Louisiana~30K1.40×
03Texas~200K1.35×
04Georgia~80K1.33×
05Alabama~30K1.33×
06Arkansas~20K1.24×
07Oklahoma~20K1.16×
08Tennessee~40K1.15×
09Missouri~40K1.15×
10North Carolina~60K1.13×
11South Carolina~30K1.13×
12Kansas~20K1.13×
13Indiana~40K1.12×
14Kentucky~30K1.12×
15Nebraska~10K1.09×
16Illinois~70K1.08×
17Maryland~30K1.07×
18Arizona~40K1.05×
19Michigan~50K1.04×
20California~200K1.03×
21Minnesota~30K1.02×
22North Dakota~4K1.02×
23Florida~100K1.00×
24Ohio~60K1.00×
25Utah~20K1.00×
26Virginia~40K0.99×
27Nevada~20K0.98×
28Pennsylvania~60K0.97×
29New Mexico~10K0.97×
30West Virginia~9K0.97×
31Iowa~20K0.96×
32Washington~40K0.94×
33South Dakota~4K0.94×
34New York~90K0.91×
35New Jersey~40K0.91×
36Wisconsin~30K0.91×
37Alaska~3K0.91×
38Hawaii~7K0.90×
39Massachusetts~30K0.89×
40Delaware~5K0.89×
41Oregon~20K0.87×
42Connecticut~20K0.85×
43Idaho~8K0.84×
44Washington, District of Columbia~3K0.83×
45Colorado~20K0.79×
46Montana~4K0.79×
47Rhode Island~4K0.79×
48Maine~5K0.75×
49New Hampshire~5K0.75×
50Vermont~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Sprite (soft drink), United States
0.72×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sprite (soft drink) audience vs. the country average
#·InterestCategoryAffinity×
01Sprite ZeroFood & Beverages113.03×
02Stride (gum)Food & Beverages50.77×
03Last Day of SchoolMovies & TV38.83×
04FantaFood & Beverages27.51×
05South Park (video game)Games24.80×
06The Lovely Bones (film)Movies & TV20.83×
07MegamindMovies & TV19.92×
08Monsters vs. AliensMovies & TV19.09×
09Diary of a Wimpy KidLiterature16.78×
10Grown Ups (film)Movies & TV15.91×
11Everybody Hates ChrisMovies & TV15.57×
12White ChicksMovies & TV11.82×
13Circle KShopping8.76×
14Scary MovieMovies & TV8.33×
15Cars (film)Movies & TV5.34×
16Panda ExpressFood & Beverages4.60×
17IHOPFood & Beverages4.47×
18Scooby-DooMovies & TV4.28×
19Pizza HutFood & Beverages4.05×
20Taco BellFood & Beverages3.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sprite (soft drink) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sprite (soft drink) audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.78×
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sprite (soft drink) audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sprite (soft drink) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/sprite-soft-drink-9723” · Methodology