Rascasse Audience Intelligence

Folgers Target Market in United States

Folgers has an estimated audience of 1,131,749 people in United States.

#6among Coffee in United States
#2382among Brand in United States#1251in Food & Beverages

The average Folgers fan in United States is 41.3 years old, more female, and lives primarily in California.

By number of fans, Folgers ranks #7 among the 42 objects in Coffee in United States — 25.0× the group median.

Its fans are 3.4 years older than the group average of 37.9.

Women make up 55.5% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 41 objects in Coffee, Folgers fans stand out for their interest in Auntie Anne's, Titanic (1997 film) and Coffee roasting.

Most fans live in California, Texas, Florida.

Top affinities include Auntie Anne's, Titanic (1997 film), Coffee roasting, with strongest over-indexing on Auntie Anne's (14.28× the country average).

Demographically, the Folgers audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Folgers fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Auntie Anne's.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
55.5%♀
44.5% male
Age
41.3
average years
Country rank
#21688
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Folgers

55.5% are female, 44.5% are male, average age 41.3.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Folgers audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.3
Estimated audience size1,131,749
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Folgers audience in United States
Age bracketShare%
16-2411%
25-3421%
35-4424%
45-5428%
55+16%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Folgers audience comes from United States.

Worldwide audience distribution share by country for Folgers
CountryShare
United States75.1%
Canada6.4%
Mexico2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Folgers customers by region in United States
#RegionReachAffinity×
01Louisiana~40K2.31×
02Washington, District of Columbia~4K1.55×
03Oklahoma~20K1.45×
04Mississippi~10K1.42×
05Arkansas~10K1.35×
06Iowa~10K1.24×
07North Dakota~3K1.23×
08Missouri~30K1.21×
09Kentucky~20K1.18×
10South Dakota~3K1.17×
11Kansas~10K1.16×
12West Virginia~7K1.14×
13Nebraska~8K1.13×
14Indiana~30K1.12×
15Illinois~50K1.08×
16Ohio~40K1.07×
17Texas~80K1.06×
18Tennessee~30K1.06×
19Alabama~20K1.06×
20Michigan~30K1.02×
21Wisconsin~20K1.01×
22Minnesota~20K1.01×
23Montana~4K0.97×
24New Mexico~7K0.95×
25Wyoming~2K0.94×
26Georgia~30K0.92×
27Alaska~2K0.92×
28California~100K0.90×
29South Carolina~20K0.89×
30Idaho~6K0.89×
31North Carolina~30K0.88×
32Oregon~10K0.88×
33Pennsylvania~40K0.87×
34Virginia~30K0.87×
35Maryland~20K0.87×
36Arizona~20K0.85×
37Florida~60K0.83×
38Nevada~9K0.83×
39Hawaii~4K0.83×
40Maine~4K0.83×
41Rhode Island~3K0.81×
42New York~50K0.80×
43Washington~20K0.80×
44Delaware~3K0.80×
45New Hampshire~3K0.78×
46Connecticut~9K0.76×
47Colorado~10K0.75×
48New Jersey~20K0.73×
49Utah~8K0.73×
50Massachusetts~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Folgers, United States
0.69×1.00×2.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Folgers audience vs. the country average
#·InterestCategoryAffinity×
01Auntie Anne'sFood & Beverages14.28×
02Titanic (1997 film)Movies & TV10.86×
03Coffee roastingFood & Beverages7.95×
04Tim HortonSports7.94×
05Caribou CoffeeFood & Beverages7.57×
06Smoothie KingFood & Beverages7.09×
07NASDAQBusiness & Career6.06×
08CaffeineFood & Beverages4.92×
09CanvaTechnology & Electronics4.87×
10Staples (Canada)Business & Career3.93×
11Krispy KremeFood & Beverages3.61×
12Dunkin' DonutsFood & Beverages3.17×
13The UPS StoreShopping2.81×
14Pizza HutFood & Beverages2.72×
15Panda ExpressFood & Beverages2.36×
16Discount storesShopping2.29×
17SubwayFood & Beverages2.14×
18Financial servicesBusiness & Career2.01×
19Hobby LobbyHome & Garden1.84×
20StarbucksFood & Beverages1.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Folgers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Folgers audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
IndulgenceJOY1.54×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Folgers audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
TravellingTHRILL0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Folgers over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/folgers-7137” · Methodology