Rascasse Audience Intelligence

Boston Bruins Fan Demographics in United States

Boston Bruins has an estimated audience of 7.1M people in United States.

#6among Ice hockey in United States
#109among teams in United States#415in Sports

The average Boston Bruins fan in United States is 40.6 years old, more male, and lives primarily in Massachusetts.

By number of fans, Boston Bruins ranks #4 among the 33 NHL teams in United States — 2.0× the group median.

Its fans are 2.3 years older than the group average of 38.3.

Women make up 32.1% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Boston Bruins fans stand out for their interest in 98.5 The Sports Hub, Brad Marchand and David Pastrnak.

In Q3/2026, search interest was +3.0% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and April account for 43% of the year's searches, August is the quietest month.

Most fans live in Massachusetts, New Hampshire, Florida.

Top affinities include 98.5 The Sports Hub, Brad Marchand, David Pastrnak, with strongest over-indexing on 98.5 The Sports Hub (49.21× the country average).

Demographically, the Boston Bruins audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, Community Orientation.

The typical Boston Bruins fan in United States is more male, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for 98.5 The Sports Hub.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in United States
Gender
32.1%♀
67.9% male
Age
40.6
average years
Country rank
#5008
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Boston Bruins fans

32.1% are female, 67.9% are male, average age 40.6.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Boston Bruins audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.6
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Boston Bruins audience in United States
Age bracketShare%
16-2421%
25-3418%
35-4418%
45-5421%
55+23%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Boston Bruins audience comes from United States.

Worldwide audience distribution share by country for Boston Bruins
CountryShare
United States63.6%
Canada26.4%
Czech Republic1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boston Bruins fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~300K10.34×
02Maine~200K7.97×
03Massachusetts~1M7.82×
04Rhode Island~200K7.14×
05Vermont~70K4.82×
06Connecticut~100K1.96×
07Florida~300K0.57×
08New York~200K0.54×
09Alaska~8K0.52×
10South Carolina~50K0.44×
11Montana~9K0.39×
12Wyoming~5K0.38×
13North Carolina~90K0.37×
14Pennsylvania~90K0.34×
15Michigan~70K0.32×
16Colorado~40K0.32×
17Nevada~20K0.32×
18New Jersey~60K0.30×
19Virginia~50K0.30×
20North Dakota~5K0.30×
21Iowa~20K0.26×
22Delaware~5K0.26×
23Minnesota~30K0.25×
24South Dakota~5K0.25×
25Arizona~40K0.24×
26Utah~20K0.24×
27Ohio~60K0.22×
28Oregon~20K0.22×
29Idaho~8K0.22×
30Hawaii~7K0.22×
31Tennessee~30K0.21×
32West Virginia~8K0.21×
33Maryland~30K0.20×
34Nebraska~8K0.20×
35Georgia~40K0.19×
36Washington~30K0.19×
37Missouri~20K0.19×
38Wisconsin~20K0.19×
39Kentucky~20K0.19×
40Indiana~30K0.18×
41New Mexico~8K0.18×
42Oklahoma~10K0.17×
43Illinois~40K0.16×
44Kansas~10K0.16×
45Mississippi~10K0.15×
46Arkansas~9K0.15×
47Alabama~20K0.14×
48Louisiana~10K0.14×
49California~100K0.13×
50Texas~60K0.13×
Fig. 06

Affinity by region

Affinity by region — Boston Bruins, United States
0.13×1.00×10.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boston Bruins audience vs. the country average
#·InterestCategoryAffinity×
0198.5 The Sports HubMusic & Radio49.21×
02Brad MarchandSports45.00×
03David PastrnakSports36.34×
04Connor McDavidSports29.57×
05Boston HeraldNews26.94×
06Boston.comTravel & Leisure20.87×
07Winnipeg JetsSports20.51×
08MBTA Commuter RailCars & Mobility20.10×
09Greater BostonTravel & Leisure19.39×
10Boston (magazine)News18.95×
11WCVB Channel 5 BostonMovies & TV17.35×
12Bill BelichickSports16.99×
13DeMoulas Market BasketBusiness & Career16.21×
14Rob Gronkowski -GronkPerson15.26×
15USA HockeySports10.59×
16Market basketShopping9.51×
17NHL (video game series)Games9.36×
18Montreal CanadiensSports8.80×
19Boston Red SoxSports6.31×
20New England PatriotsSports4.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boston Bruins audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boston Bruins audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.08×
Community OrientationOPEN1.05×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boston Bruins audience vs. the country average · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.63×
IndulgenceJOY0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Boston Bruins over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/boston-bruins-1677” · Methodology