Rascasse Audience Intelligence

The Voice Viewer Demographics in United States

The Voice has an estimated audience of 6.8M people in United States.

#10among TV show in United States#144among movies & series in United States#488in Movies & TV

The average The Voice fan in United States is 38.6 years old, more female, and lives primarily in California.

By number of fans, The Voice ranks #10 among the 246 objects in TV show in United States — 18.0× the group median.

Its fans are 0.8 years younger than the group average of 39.4.

Women make up 68.8% of the fan base, 12.7 percentage points more than the group average.

Compared with the other 245 objects in TV show, The Voice fans stand out for their interest in The Voice of Holland, Google News and Civil law (legal system).

Interest is seasonal: September, November and December account for 43% of the year's searches, June is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include The Voice of Holland, Google News, Civil law (legal system), with strongest over-indexing on The Voice of Holland (30.34× the country average).

Demographically, the The Voice audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Tradition, Spirituality.

The typical The Voice fan in United States is more female, around 38.6 years old, with strong Tradition tendencies and a notable affinity for The Voice of Holland.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
68.8%♀
31.2% male
Age
38.6
average years
Country rank
#5219
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Voice viewers

68.8% are female, 31.2% are male, average age 38.6.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for The Voice audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.6
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the The Voice audience in United States
Age bracketShare%
16-2430%
25-3415%
35-4415%
45-5417%
55+23%
Fig. 04

Worldwide distribution

43.0%

of the worldwide The Voice audience comes from United States.

Worldwide audience distribution share by country for The Voice
CountryShare
United States43.0%
France8.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Voice fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.47×
02Alabama~100K1.44×
03Maine~40K1.32×
04Oklahoma~100K1.31×
05Iowa~80K1.29×
06Nebraska~50K1.29×
07Kentucky~100K1.27×
08Arkansas~80K1.25×
09Mississippi~70K1.21×
10Tennessee~200K1.19×
11Missouri~100K1.16×
12Louisiana~100K1.16×
13South Dakota~20K1.14×
14Kansas~70K1.13×
15Wisconsin~100K1.12×
16Montana~20K1.12×
17South Carolina~100K1.11×
18Indiana~200K1.10×
19Ohio~300K1.09×
20Minnesota~100K1.08×
21Idaho~40K1.08×
22North Dakota~20K1.06×
23New Mexico~40K1.05×
24Alaska~20K1.05×
25North Carolina~200K1.04×
26Michigan~200K1.03×
27Oregon~90K1.02×
28Vermont~10K1.00×
29Arizona~100K0.97×
30Rhode Island~20K0.97×
31Pennsylvania~200K0.95×
32Hawaii~30K0.95×
33New Hampshire~20K0.92×
34Wyoming~10K0.90×
35Washington~100K0.89×
36Florida~400K0.85×
37Virginia~100K0.85×
38Colorado~90K0.81×
39Massachusetts~100K0.79×
40Connecticut~60K0.79×
41Texas~400K0.78×
42Illinois~200K0.78×
43Georgia~200K0.78×
44Delaware~20K0.78×
45Utah~50K0.77×
46Maryland~90K0.73×
47Nevada~50K0.72×
48New York~300K0.68×
49California~500K0.67×
50New Jersey~100K0.67×
Fig. 06

Affinity by region

Affinity by region — The Voice, United States
0.67×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Voice audience vs. the country average
#·InterestCategoryAffinity×
01The Voice of HollandMovies & TV30.34×
02Google NewsNews15.17×
03Civil law (legal system)Business & Career12.43×
04Zara LarssonMusic & Radio8.33×
05Voice actingArts & Culture6.46×
06Dancing with the StarsMovies & TV5.82×
07Sabrina CarpenterMusic & Radio4.91×
08American IdolMovies & TV4.70×
09Ed HarrisMovies & TV4.63×
10Chat GPTTechnology & Electronics4.45×
11New York PostNews2.62×
12ZendayaMovies & TV2.28×
13All-news radioMusic & Radio2.23×
14NBC NewsNews2.12×
15MSNNews2.09×
16verizonTechnology & Electronics2.02×
17TMZInternet & Social Media1.83×
18NBCMovies & TV1.66×
19Melania TrumpPolitics & Society1.55×
20Country musicMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Voice audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Voice audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
SpiritualityBALANCE1.45×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Voice audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Voice over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-voice-21397” · Methodology