Rascasse Audience Intelligence

Ice Spice Audience in United States

Ice Spice has an estimated audience of 6.5M people in United States.

#19among Hip hop in United States#417among people in United States#395in Music & Radio

The average Ice Spice fan in United States is 32.6 years old, more female, and lives primarily in California.

By number of fans, Ice Spice ranks #18 among the 1357 objects in Hip hop in United States — 1.9× the group median.

Women make up 59.5% of the fan base, 10.4 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Ice Spice fans stand out for their interest in Teyana Taylor, Ariana Grande and Taylor Swift.

Most fans live in California, Texas, New York.

Top affinities include Teyana Taylor, Ariana Grande, Cardi B, with strongest over-indexing on Teyana Taylor (5.01× the country average).

Demographically, the Ice Spice audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Ice Spice fan in United States is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.5M
in United States
Gender
59.5%♀
40.5% male
Age
32.6
average years
Country rank
#5282
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ice Spice fans

59.5% are female, 40.5% are male, average age 32.6.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Ice Spice audience in United States
MetricValue
Female59.5%
Male40.5%
Average age32.6
Estimated audience size6.5M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Ice Spice audience in United States
Age bracketShare%
16-2439%
25-3423%
35-4416%
45-5413%
55+9%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Ice Spice audience comes from United States.

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States43.5%
Brazil4.6%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ice Spice fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.44×
02Arizona~200K1.35×
03Michigan~300K1.34×
04Georgia~300K1.30×
05Maryland~200K1.27×
06New York~500K1.24×
07Louisiana~100K1.23×
08Mississippi~70K1.22×
09Texas~500K1.19×
10North Carolina~200K1.15×
11Connecticut~80K1.15×
12New Jersey~200K1.12×
13Florida~500K1.10×
14Virginia~200K1.10×
15South Carolina~100K1.10×
16Pennsylvania~300K1.09×
17Alaska~20K1.09×
18Oklahoma~80K1.06×
19California~800K1.05×
20Indiana~100K1.05×
21Arkansas~60K1.05×
22New Mexico~40K1.05×
23Delaware~20K1.05×
24Illinois~300K1.04×
25Nevada~60K1.03×
26Ohio~200K1.01×
27Kentucky~90K1.01×
28Massachusetts~100K1.00×
29Missouri~100K0.99×
30Rhode Island~20K0.99×
31Tennessee~100K0.98×
32Washington~100K0.96×
33Washington, District of Columbia~10K0.96×
34Kansas~50K0.91×
35West Virginia~30K0.91×
36Nebraska~30K0.88×
37Colorado~100K0.85×
38Minnesota~90K0.85×
39Oregon~70K0.85×
40Utah~50K0.85×
41Wisconsin~100K0.84×
42Hawaii~20K0.82×
43North Dakota~10K0.82×
44Iowa~50K0.81×
45South Dakota~10K0.79×
46Idaho~30K0.77×
47Maine~20K0.74×
48New Hampshire~20K0.74×
49Montana~20K0.71×
50Vermont~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Ice Spice, United States
0.65×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ice Spice audience vs. the country average
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV5.01×
02Ariana GrandeMusic & Radio4.75×
03Cardi BMusic & Radio4.74×
04Nicki MinajMusic & Radio3.69×
05Curly HairBeauty & Wellness2.88×
06Taylor SwiftMusic & Radio2.70×
07Natural skin careBeauty & Wellness2.51×
08YouTube MusicInternet & Social Media2.38×
09Hair careBeauty & Wellness2.02×
10Personal careHealth1.84×
11Google DriveTechnology & Electronics1.81×
12TikTokInternet & Social Media1.78×
13Skin careBeauty & Wellness1.78×
14ESPNMovies & TV1.76×
15Macy'sShopping1.69×
16Harry PotterMovies & TV1.69×
17Do it yourself (DIY)Home & Garden1.66×
18SpotifyInternet & Social Media1.63×
19SupermanMovies & TV1.59×
20Sam's ClubShopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ice Spice audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ice Spice audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Luxury OrientationPREMIUM1.34×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ice Spice audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ice Spice over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ice-spice-10007916” · Methodology